The world is full of rookies and novices. It’s understandable that at any point in time there will be plenty of people just entering a market.
An abundance of novices and women seem to be entering the world of “I’d like to start a business.” As a result, there are more than enough providers willing to help them start a business. For a fee.
Charging money isn’t a bad thing. I’m rather fond of money. And I respect those who charge for products or services provided. I’m also a big fan of Jason Fried and his compadres over at 37 Signals. They don’t want to work for free. Neither should you.
I don’t have a problem with charging, but I do have a problem with the value proposition. In too many cases I’m seeing businesses that take unfair advantage of those who don’t know any better. They’re picking the low hanging fruit because right now it’s easy. Meanwhile, that higher hanging fruit is sometimes rotting on the tree. Too many of these marketers ignore that higher hanging fruit – in part, probably because it takes greater skill and effort to pick that fruit that’s higher up in the tree.
The risks are low with low hanging fruit. Stand on the ground, reach up and pick it. Simple. Not so of the higher fruit. The risks are higher. But so is the reward if you’re thinking longer term.
Women and rookies are in abundance today – they comprise an enormous group of people looking to start a business. They are the low hanging fruit. And sometimes they are easy picking for unscrupulous and unwise marketers.
Right click here to download the audio.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Comments on this entry are closed.