How much should I give away for free?
I’m worried about giving away too much.
And how good should my free stuff be?
I sure don’t want to give away my best stuff, do I?
The conversations about free versus paid have been going on for awhile now. They don’t seem to be dying down any either. If anything, I’m finding more and more people are asking about how much they ought to give away for free. And they’re worried about it. Seriously fretting about giving away too much, in quality or quantity.
Can we work our way from free to paid? How do we do that? How will we know when it’s time to charge money for it? Here’s a hint. If your free stuff sucks, then you can forgo paid stuff. If your free stuff is remarkable, then you’ve got a fighting chance of selling even better stuff. Better stuff.
Better can be defined in a variety of ways. Maybe it goes deeper. Maybe it’s more detailed. Maybe it’s personalized. But, it must be different – unique – remarkable.
Above all, never betray the trust people give you. Free or otherwise. Betray the trust of those who follow you and you can save yourself time and money by just closing your doors, fast! You can build your business on quality free stuff. How much? Listen and I’ll tell you.
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