Many, if not most (perhaps all), Internet marketing gurus – those folks who earn their money by teaching others how to earn money online – advise us:
“Find a hungry market, then give it what it wants.”
They go on to tell us to serve a market that proves it will pay for what you offer. How do you do that? Well, easy. Just see if they’re buying solutions now. If they are, then it’s logical that they’ll be inclined to buy your solution.
We love stories. We love analogies. We can visualize thirsty and hungry people who have a strong appetite for the things to satisfy those desires (or needs).
Find a hungry crowd and BAM! Instant Success.
Do you know why that advice is so common? One, it’s true. Sort of. Two, it’s easy to talk about. Three, it sounds good. Right, even! But…there’s more to it. Isn’t there always more?
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