It was announced this week that BP had extended invitations to a limited number of people to demonstrate their technologies to see if any of these things will help solve the oil spill problem. BP has likely received many solicitations from people who say they’ve got a technology or process that can help. I have no way of knowing how valid each claim is, or how seriously BP has even humored these solicitations. Now that we’re well into the worst oil spill disaster ever, it appears BP is more willing to listen.
BP is inviting a select group to come to the Gulf where they can demonstrate their services live, on the water. I rather doubt BP will ask a single candidate to describe their “core values.” Something tells me BP doesn’t likely care about the story behind how a single entrepreneur was driven by his passion. No, it’s likely they care only about one thing, “Will it work?” Okay, two things. Will it work? AND “How much will this cost?” Welcome to Capitalism where we put a price tag on everything. Where performance and effectiveness matter – even if you’re a jerk with a suspicious purpose.
Honestly, I have no problem with that approach. It’s smart. After all, if one of the oil spill fix pitch men has a compelling story based on the core values of his enterprise, but his service or product is less effective in cleaning up this mess – I’d boot him out of the boat! BP shouldn’t care. I’m rather certain they don’t.
I’m not in the oil spill clean up business. I’m not even in the oil spilling business. How would you like to be the company who will forever be known as the greatest oil spiller in the ocean? Not a good claim to fame. That is not the best road to being remarkable – remarkably BAD.
Here, at Bula Network we’re focused on one thing – helping people. It happens that our tagline is more than that – it’s a mission, a quest and a driving force. The art of being remarkable. And because the process and interaction is so personal, it does matter what core values are. Convictions and demeanor do count. Personal connectivity counts.
In today’s show I reference this book, written by Al Stubblefield – “The Baptist Health Care Journey To Excellence: Creating A Culture That WOW’s!” (That is NOT an affiliate link) We all consider our best doctors those we like the most. We assume competence. We assume a certain degree of expertise. A doctor can be very skilled, but if our experience with him is bad – we complain about him to everybody we know, and we may even decide to go to another doctor. Bed side manners do determine the quality of the experience. It may not be quite like core values, but a doctor’s personality and ability to interact with us is surely determined by what’s in his heart.

DO YOU WANT A FREE COPY OF THIS BOOK?
I’ve got one copy I’ll give to you if I select your name based on
audio feedback you leave me at
214-736-4406*
So, let me talk with you about coaching, consulting, core values and why BP doesn’t care about the core values of the outfits who may be able to help pull their fat out of this fire. Remember one thing though – BP may not care about the principles of the folks who can best help them, but they’ll always behave in ways congruent to their own values and principles. Those things they value most will rise to the surface just like all that oil. Your career and business are no different.
*You can leave audio feedback 24 hours a day. Leave your name, your location (city/state) and email address plus any feedback you care to share. I may play your feedback in a future show. Your feedback can be as specific or generic as you’d like. I honestly don’t care. It’s YOUR feedback to me.
On Monday, July 5, 2010 I’ll make a random drawing and give away the book FREE. No, I’m not going to charge you twenty bucks shipping. It’s 100% free, including shipping – my bribe for getting you to give me feedback.
Thanks.

Subscribe To The Podcast. Connect With Me.
Right Click Here To Download The Audio
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.












Comments on this entry are closed.