The time it takes to be average or bad could just as easily be spent being creative. But, we all have roadblocks that get in our way. That doesn’t mean we have to accept average or bad – in ourselves or in others. It does mean we need a better, perhaps deeper understanding of the challenges that stop us from being creative.
Jeffrey Gitomer is brilliant. He’s creative. I have a man-crush on him. He’s in good company, too. Sir Ken Robinson has the current top spot. Sorry, Jeffrey. Gitomer has long used a story of checking into a hotel as an illustration of how people – in this case, the clerk who checks in guests – lack creativity. He argues that they could just as easily be creative and provide a remarkable experience, but sadly – they don’t. They recite the same drivel day after day, guest after guest. Southwest Airlines proves the point with creative delivery of pre-flight instructions. If you’ve ever flown Southwest you recognize creativity immediately. Same FAA mandated pre-flight instructions as every other airline. Completely different (better) experience for passengers though. Why? Because Southwest Airlines decided to use a creative delivery of the exact same message.
Maybe today’s show can help provoke thoughts about how you can be more creative. That’s my goal. Click PLAY and listen to at least 3 of the things that sometimes stand in our way of being more creative.
Be more creative. Be more remarkable. Deliver remarkable experiences. Achieve remarkable results.
Subscribe To The Podcast. Connect With Me.
Right Click Here To Download The Audio
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Comments on this entry are closed.