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It takes a thief to ruin the reputation of honest, hard working businesses. Or to ruin the long term viability of a business. It takes a thief to make people very angry when they discover they’ve been ripped off.
One phone call created the subject of today’s show. Preying on the ignorance of prospects is not a good way to create a remarkable business.
It’s the proverbial good news versus bad news scenario. The bad news is, there are lots of crooks out there. The good news is, the thieves give honest people the opportunity to display integrity as a remarkable trait – a way of doing business where we’re serving others with honorable intentions.
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