NOTE: Sorry about the pathetic camera angle. By the time I noticed the camera was aimed a tad too low, it was too late! I know you miss seeing my big head.
During the press conference introducing Peyton Manning as the new quarterback for the Denver Broncos, John Elway responded to a question about what plan B might have been.
“We don’t have plan B. We’re going plan A,” said Elway.
It was a terrific moment in the press conference. And it made for a sound bite I’m sure most of you have heard many times by now.
Was it really plan A? I don’t much think so.
I referenced this book in today’s show (recorded Tuesday, March 19th):
• Getting to Plan B: Breaking Through to a Better Business Model by John Mullins and Randy Komisar