April 2013

Special Episode – Say No More! How I Tried To Warm Up A Cool, Curt Businessman Who Actually Wanted To Talk To Me

2-Guys-Talking
Well, shut my mouth!

Those of us with the “heart of a teacher” have an innate urge to explain so we can foster understanding. Or greater understanding. Especially when we’re asked a question.

The other day I was talking with a gentleman and attempting to answer his question. It was a question I had been asked before so I didn’t hesitate to provide a thorough, albeit succinct answer. The answer is tried and true. Honest, forthright, to the point, but very authentic.

But first, a bit of background about this conversation.

We’re a time zone apart and at least a dozen states separate us.

We had been missing each other all day…by now we had each engaged in a short voicemail dance. He wanted to talk with me. We had exchanged emails prior to the voicemail exchanges. This wasn’t a call he was avoiding. He sought out this conversation.

So “tag,” I was it. I called him back. This time, he picked up right away. I did what I always do (a professional habit developed when I was young), I asked the question, “Is this a good time to talk?

Yes, it’s an ideal time,” he responded.

Great, I know you’ve got questions so I’ll answer anything I can,” I said.

Within seconds the question was posed and I began to answer. Comprehensive, but only about 3-minutes long. Maybe 2.

I hope that helps clarify this project for you. Do you have any other questions?” I asked.

I think that’s the longest answer I’ve ever heard to a single question,” he said.

Offended, but not showing it, I sincerely replied, “I apologize.”

Then…I shut up.

He didn’t do what most people would do in that situation…say something like, “Oh, that’s quite alright, I appreciate the details.” No, this man insulted me, then went right on with another question.

Even my dogs learn pretty quick when I scold them. Last time I checked, I’m smarter than my dogs. My wife doesn’t always think so, but I think she’s wrong.

Hesitant to even answer any more questions, I kept my answers as short as possible. I was careful to avoid coming across like a jerk (like him). I concentrated on NOT giving as I had received. It just usually never works. Whoever said “fight fire with fire” never successfully put out a fire. Besides, turn the other cheek is sound advice.

My mind said, “Say no more!” I obeyed. Sorta. Short, concise answers with extremely limited details. They seemed good enough for him. Not a naturally inquisitive fella, I supposed.

“Fine,” I thought. No problem. I’m not trying to be his buddy. I’m just trying to explain a project that has big benefits to him and no cost whatsoever, aside from a bit of his time. It’s a non-business project for me, but it has some serious business benefits for him.

For the rest of the call I purposefully toned down the energy in my voice to mirror his lack of personality. Hopeful that if I sounded more like him in tone and pace, he might warm up.

Nope.

I carefully measured my words, tone, pace and length of my talking. The call ended well enough, but I thought of the countless thousands of interactions I’ve had in my life – with people from all over the world. And I considered (thankfully) how infrequently this has ever happened to me. I’m pretty accomplished at breaking the ice with people. Mr. Iceburg won this round.

After more than 15 minutes on the phone it was very clear to me – he’s just not a friendly man. Silently I wondered about this man’s family and friends. Surely they see somebody very different than the man I saw (heard). But I don’t know.

My conclusion, which admittedly may be incorrect, was that he’s a self-centered, impatient man mostly interested in his own gain.

Which is perfectly fine with me, given the nature of my interaction with him (or any future ones I may have). It’ll take a lot more than his crassness to put me off. I’ve got more tenacity in my left (non-dominate) hand than he’s got in his whole body!

It’s just likely his nature. I’m too experienced to take it personally even though I did take the challenge very seriously. The challenge to crack his communication code.

We’ve got another call scheduled soon. We’ll see how that one goes, but I’ve learned my lesson. I’m going to shut my mouth and let him lead the way. I’m going to do everything I can to see if I can’t find a way to get him to warm up. Challenges like this invigorate me. It’s a study of psychology and communication.

I’m determined to win the next round. I’ll let you know how I fare!

Randy

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Thank you!

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Episode 172 – You Can’t Win A Chess Game By Protecting Every Piece

Victory requires sacrifice.
Victory requires sacrifice.

“You can’t win a chess game by protecting every piece on your side of the board.” I read it. Or heard it. Years ago. Somewhere.

I never was much of a chess player, but I understood the comment. It resonated with me and I thought, “That’s brilliant.”

The point was about business. It was just another way of saying you can’t be all things to all people. You’ve got to figure who you are, what you do and go narrow.

Today’s show is about focus, concentration and addition by subtraction! It’s about how we often fail because we’re trying to be This, That and The Other when a better strategy would be to pick one and let the other two go.

A recent episode of Shark Tank proves the point.

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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Bula! Minute 003 – You Are The Message

Published in 1988, but still great
Published in 1988, but still great

Long before he was the grand poopah over at Fox News, Roger Ailes ran his own communications company in New York City. He was the executive producer of The Mike Douglas Show back in the day. He’s coached and counseled executives, celebrities and politicians. In 1988 he headed up the advertising for the campaign of George H. W. Bush (the senior Bush). The man knows his stuff.

“You Are The Message: Getting What You Want By Being Who You Are” by Roger Ailes

I bought and read this book back in 1988 when it was published. The other day I snagged it off the shelf to revisit it. I intended to skim through it, but I just may sit down and actually re-read the entire thing. Yep, it’s that good!

It really deserves more than a Bula! Minute (they’re not really a minute, but they are under 4). You can likely find a copy of this at your local used bookstore or snatch up a copy online somewhere.

I’m a sucker for a good communications book. My shelves are filled with them, but this one has stood the test of time. Besides, I like Mr. Ailes’ style.

 

Enjoy!

Randy.Black

 

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Changes In Digital Platforms

Digital new media changes can help content producers.
Digital new media changes can help content producers.

This month Edison Research released a new study entitled, “The Infinite Dial 2013: Navigating Digital Platforms.” Click here to download the PDF of the entire report, but I’ll give you a bird’s eye view.

• 24% of American homes have 3 or more working computers

• 67% have Internet and a Wi-Fi network

• 24% have 5 or more devices connected to their network

• 45% or 120 million Americans listened to online radio in the last month. Think Pandora, I Heart Radio, Spotify, etc.

• 33% or 83 million Americans listened to online radio in the last week.

• The average self-reported time spent listening to online radio is almost 12 hours a week.

• Pandora has about 182 million users. I Heart Radio has about 119 million. Spotify has about 57 million. They’re all show substantial growth.

• 46% of Americans are familiar with the term “podcasting.”

• 27% have listened to an audio podcast. 22% have watched a video podcast.

• 12% have listened to a podcast in the past month. That’s about 32 million people.

• More than a quarter of podcast listeners consume 6 or more podcasts a week.

• 43% have watched an online video in the past week. That’s about 113 million people.

• YouTube seems to be leveling off. The number of people consuming video last month and last week seem flat compared to last year.

• The average time spent by users with online radio is just under 12 hours a week compared to 4 hours of video.

• 53% of Americans, or as estimated 139 million people, own smart phones.

• The top 4 uses of smart phones are (in this order): making and receiving phone calls, sending and receiving text messages, taking pictures and surfing the Internet.

• 47% of all smart phone users have downloaded the Pandora app.

• 50% of the 12-24 aged population use texting most often as their form of communication.

• 52% of cell phone users have their cell phone always within reach.

• 3 in 10 wake up daily to their cell phone.

• 29% of Americans own a tablet computer. 14% own an Apple iPad.

• 62% of Americans have a social media profile somewhere online.

• 58% have a Facebook profile (far and away the leading platform). Next in line? LinkedIn at 17%. Surprised? So was I. Twitter is at 15%. Prepare for a real shock – MySpace is at 14%. Pinterest is at 10%.

• Year over year growth on social media is highest among people 55 and older.

• 27% of Americans, about 71 million, check their social media daily.

• 12 to 24 year olds have the highest number of social media connections (around 500). The average of all age groups is 262.

• 44% hear about a Tweet daily, but not on Twitter.

• 29% of Facebook users express a political opinion there. 13% admit they’ve unfriended somebody because of it.

There are many more fun facts to digest in this report. Download it, absorb it and see if it can help you design better methods of communicating with your audience.

Randy

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Inside Randy’s Book Bag: Homer Simpson & Mr. Potato Head Carry My Knowledge

Randy's Book Bag
This is one side.

My Ambidextrous Book Bag Will Soon Turn 8

I’d like to introduce you to my book bag. Rhonda (my wife) made it for me in 2005 (as you can see). It’s an ambidextrous book bag. Depending on how you want to look at it – it’s got neither a front nor a back OR it’s got two fronts and no back.

Randy's book bag 2
This is the other side.

That’s how I roll. I’m a front facing guy. Well, I’m trying to be…more so.

Do you have a book bag? I’m fearful that book bags like this will go the way of the dinosaur thanks to digital media. I love digital media, but I still like thumbing through a physical magazine or book. And nothing will replace a notebook and pen. Not for me!

The irony is that my Kindle is inside my book bag. That’s fitting really though because I’m a guy stuck in between analog and digital. And not just with books or magazines or notebooks. It’s true of The Yellow Studio, too. I’ve got loads of analog gear connected and producing digital files.

My book bag will turn 8 in May. Well, THIS book bag turns 8. I’ve got older, well-worn bags that are much older. They’re retired now though. Mostly stuck in the closet housing some old papers or something. This bag is relatively young yet though…with lots of life left.

So let’s get on with it and let me show you what’s in my book bag today. There’s no importance to the order of items in the bag. It’s just how they stack up as I thumb through.

Inc. magazine
Inc. magazine

1. Inc. magazine – I’ve been a longtime reader of Inc. I’m very bad at waiting until I’ve got 2 or 3 issues of a magazine before I read them. That’s a habit I developed within the last 10 years. I’m not sure why. I used to devour an issue the day it arrived. Now, I pile them to the side, put them in my book bag and get around to them whenever I get around to them.

Inside Randy's Book Bag

 2. Fast Company – I started subscribing to this magazine when it first came out in 1995/1996. It’s still staple reading for me.

Inside Randy's Book Bag

3. Entrepreneur – I’ve been in and out on this magazine through the years. It’s been a much less steady habit than Inc. or Fast Company, but about 6 years ago I returned to it as a subscriber. There are still quite a few things I love about it and other things that don’t interest me at all (like all the franchise stuff in the back).

Inside Randy's Book Bag

4. BSWUSA.com catalog – Yeah, it’s a guilty pleasure. Catalogs have always been a fascination. Even as a child I loved a good catalog. Toys. Sporting goods. Hi Fi gear. Electronics. SkyMall. 😉

BSW is a pro audio gear provider specializing in the broadcast field. Much of my gear Inside The Yellow Studio came from them. I have no use for much of this gear as it’s focused on terrestrial radio stations, but microphones, processors, mixers and the like are still capable of fostering gear envy. There is almost always a gear catalog inside my book bag.

I suspect this book bag – Homer/Mr. Potato Head – will last me the rest of my life. Earlier bags had to handle heavier loads. I always over stuffed earlier book bags with physical books because I could never leave behind a book I was reading. And I was always reading 6 or more books at one time. Seams would burst. Handles would break. Tears in the fabric would compromise the integrity of the bag. I don’t see that happening with this bag because the Kindle changed all that. I now pack the Kindle and at most, two physical books.

That’s good news. I’m pleased that while Homer/Mr. Potato Head will turn 8 next month…they’ll likely be with me the rest of my life, along with the knowledge and wisdom of the contents carried by them.

Randy

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