The Podcast: Download or Non-Flash Playback
This photograph was taken sometime in 1982. I’m guessing. Because Renae, my daughter, was born in November 1981. Ryan, my son, was born in August 1980. Me? I was born in May 1957. And as you can see, I once had hair. It went well with my moustache!
Sometime ago I was listening to a businessman explain his operation. Every industry has a language all its own. This man’s industry was wealth management. During the conversation he used this phrase, “Guaranteed lifetime benefit.”
My mind wandered.
Wealth management? I muted myself on the phone (thankfully this conversation wasn’t face-to-face) in order to avoid having my chuckle heard. It struck me funny to think about a person who might have an opposite business model, poverty management. I think I could help a lot more people manage their poverty. Of course the problem is obvious. They wouldn’t be able to pay me.
But it was the other phrase that captivated me. And lingered on days after the conversation ended.
Guaranteed Lifetime Benefit
For days I considered that phrase. I thought, “What are the guaranteed lifetime benefits in my life?”
The question morphed into perhaps a better question that serves as the headline of these show notes, “Where are my guaranteed lifetime benefits?” Where are yours?
Days later. Miles later. Sleepless nights later. I realized my first answer was right all along.
Let me know if you agree. Or not.