Growth Strategies
- Increased revenue by over 4X with improved sales processes across all categories (software sales, annual maintenance and support) while increasing unit sales
- Identified $3M opportunity with legacy clients for software company
- Created a new sales performance measurement to elevate performance through improved conversion rate, higher average ticket, increased items per sale and reduced returns for a retailing company
- Developed and implemented digital media strategy for a financial services company
- Restructured bonus program to properly incentivize extraordinary client experience for software company
- Devised a business model for a legal services startup and developed a referral program to create multiple sources of lead generation
- Created educational content marketing strategy to attract new clients for financial services firm
- Designed and launched website and digital presence for local non-profit
- Grew revenues over 60% by targeting just 1.15% of market, increased inventory turns over 70%, improved gross margins by over 30% and more than tripled net profits
- Improved profit margins more than 30% by restructuring major home appliance business
- Implemented guaranteed 4-hour delivery to customers
- Created annual private letter sale resulting in $250K + of retail sales in a single evening
Operation Efficiencies
- Improved inventory turns by over 70% through an improved inventory management system for a retail company
- Increased monthly maintenance fees more than 40% for software company through improved collection process
- Re-engineered sales process, including new comprehensive proposal re-design and online demo experience for software company
- Created easy-to-execute weekly process for legal firm to create educational videos on YouTube using Google Hang Out On Air
- Built efficient weekly process for financial services firm to create twice-weekly audio podcast (got the podcast listed in Apple iTunes and Stitcher Radio, two prominent podcast directories)
- Increased cash flow by more than 300% through restructured purchasing and inventory management
- Reduced the cost of defective inventory by more than 40% and improved the speed of return/repair by more than 30%
- Improved response time by 75% to special order requests
Leadership
- Developed a new sales compensation program designed to reward improved customer happiness and higher employee retention in retail company
- Architected plan to transition management of business from father to son in retail company
- Devised project management role (and other support functions) for software company
- Retention of sales staff consistently 10X industry average annually
- Coached CEO in conducting more effective staff meetings with clearer directives and higher accountability
- Coached CFO in mentoring direct reports with improved feedback and accountability
- Coached attorney to develop workflows and processes that would reduce work hours by 15%
- Coached GM in having more effective “difficult” conversations for improved accountability
- Coached VP in reputation management, both up and down the chain
- Coached CEO in methods of improving work/life balance
- Coached CEO in ways to create a more innovative culture for improved talent retention