Making decisions. Solving problems. It’s THE job of top-level executives and business owners. The higher up the food chain, the more critical the decisions and solutions. Lower level or mid-level decisions have an impact, but they’re not as high risk as those made in the C-suite. Even so, it’s important for an organization to help [...]

2020 is getting a lot of appropriate buzz as a year for clearer vision. It remains to be seen if we can leverage it the way we hope. According to U.S. News & World Report, 80% of New Year’s resolutions fail by mid-January. Other surveys report that well over 90% of all resolutions fail somewhere [...]

Cue Tom Petty’s classic hit song from his fabulous Wildflowers’ album, Time To Move On. ? Tom’s singing about divorce, but if I were singing the song it’d be about my long-last professional shift. Today, I hope you get some value as I rehearse with you the general angst and execution (or lack) of the [...]

Dig out that SWOT analysis. It’ll come in handy. Part of figuring out your best moves to ratchet up your branding is to figure out what customers really want, what you’re really good at and what weaknesses exist in the competition. There’s no magic to it. It’s a basic formula to help you create the [...]

What do your sales conversations sound like? What do they look and feel like? You may think that brand building isn’t even a third cousin to sales conversations. Positioning your brand has much to do with the sales conversation. “Everybody knows our brand. We’ve spent millions through the years getting our name out there.” There [...]

Let’s get something out of the way. If you’re genuinely a jerk, then this won’t work well. ;) Genuine means you’re real, not hypocritical. It means you’re YOU. Whatever that is. I can explain using myself (as always, it’s easier to pick on myself than to pick on somebody else). Here are a few bullet-point [...]