Social media is a great resource that offers high value. It does not, however, offer the highest value.
Have you ever been in a retail store being helped by somebody behind a counter…when the phone rings? The person, perhaps in mid-sentence with you, stops, picks up the phone and all of a sudden you’re a mere afterthought.
Have you ever sat in a restaurant with friends or family, but not been in the moment because you can’t avoid checking and posting to Facebook, Twitter, Google + or playing Words With Friends (friends who aren’t sitting at the same table)? If you’ve not done this, have you ever sat at a table with somebody who does?
Perhaps you’ve looked back over a day, a week or a month and thought, “I could have written some chapters of that book I need to write.” Or, maybe you’ve peered into the rearview mirror of your life and thought, “That thing I need to finish could already be done if I’d been more focused and less distracted.”
I’m a customer service fanatic. That’s what over 3 decades of retailing leadership will do for you. Being in the moment, with the customer who stands directly in front of you, is the name of the game. A customer who has driven to your store, hopped out of the car, walked in the door and engaged you is vastly more important than a ringing phone (which should also be answered, but not by YOU).
Social media has become like the incessant ringing phone clamoring for somebody – anybody – to answer it. This week, I’m choosing to ignore it and pay attention to the people and endeavors before me.
Today’s show is about why I’m going to avoid social media this week.
NOTE: If you saw a Tweet about this post…I must confess, it was automated. Thank you for visiting this post. I sincerely appreciate it.