Desperate businesses say YES when saying NO would be more profitable. It’s understandable though because cash is king.
Success demands that you learn to say NO to high-maintenance prospects (prospects are those people who haven’t yet bought anything from you, but you think they might).
The sooner you cut loose from the high-maintenance prospect the better. You’ll have more time and resources to focus on prospects who will be more ideally suited to you and your business.
