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Two interconnected topics have been the focal point of most of my conversations – culture and leadership. 

People, communication, emotional intelligence. These are at the heart of “soft skills.” 

I was speaking with a young leader about some of his challenges. After half an hour or so he blurted out, “I don’t know they’re called ‘soft’ ’cause they’re anything, but.”

Soft skills are hard because the focus is people. Namely, OTHER people. And for quite a few folks, other people are difficult. 

There’s an awful lot of conversation today about the multi-generational workplace and the impact it’s having on culture. In many organizations, there are people in their 20’s, 30’s, 40’s, 50’s and 60’s. Just think about the difference in the world in 1950 versus 2000. That’s 50 years, but arguably the most disruptive, technologically advanced span of time in human history. It has an impact because each generation has a point of view. That’s always been true, but the technological advancements of recent years have likely widened the gap even more. 

Heart is at the heart of soft skills. Empathy is seeking understanding or actual understanding. It’s a focus on others. There are no technological advancements required. Or even allowed. People are people.

Personality fuels our behavior. Much of it is innate, it’s simply who we are. Some of it is experiential or our environment and surrounding. 

It begins in our heart. And how determined we are, how curious we are to really understand others. Without it, softs skills aren’t just hard…they’re impossible. Situational recognition – the ability to read people in a variety of circumstances – doesn’t exist in equal measure to all of us. That doesn’t mean it can’t be improved upon.

The major reason soft skills are so hard is because selfishness is so easy. We’re prone toward self-interest. It’s manifested in casual conversation where we’re not listening to the other person because we’re busy rehearsing in our head what we want to say next. It’s manifested in our desire to make sure we’re in the most favorable position possible. 27/7/365 we’re living with ourselves, wanting what we want. It’s about us. 

Another reason soft skills are so hard is because we get better reading people and situations with repeated experiences. The more we see something, or hear it, or have to deal with it…the more we figure it out. But in a business environment, we’re often experiencing things for the first time. Situations we’ve never seen before. These co-workers are brand new to us. The people and the circumstances are all unique. Until we’ve seen them and experienced them, we’re often unsure of how to make sense of them. Or read them accurately.

But today’s show title – Why are soft skills so hard? – isn’t the real point. The main point is how we can improve them, and make them less hard.

I’ve just given you two reasons why they’re hard: 1) selfishness is so easy and 2) inexperience precedes experience. One of my favorite quotes hits that second one in strong fashion…

Everything is hard until it’s easy.

Here are just 2 things everybody can do to improve their soft skills.

One, focus on the other person or people. There are some crucial elements to help us do this effectively. First, incorporate grace. Be willing to extend grace to others. Consider conversations and points of view not as right or wrong, but simply as perspectives worthy of being understood. Next, incorporate gratitude. Be grateful for your blessings. Be grateful to experience other people and the situations you’re in. Then, incorporate patience. Listen to understand instead of listening to respond, or argue. Observe to understand instead of judging to condemn, or to fix. 

Two, bring value to people, not your cause. When our concentration is on how we can bring greater value to our organization and those in it, we’re nudged to put people in their proper order. First. 

Think of the people who have been most valuable to you. They weren’t people bent on an agenda, willing to ride roughshod over your ideas or feelings. They were interested in helping you become better. Maybe it was manifested in teaching you something. Or correcting something they saw that was hurting you. You were the focal point of their service. You knew it. If you’ll bring value to people and make sure that’s your honest intention, it’ll change your approach (and your words, too). 

It’s a vast topic. I hope as we begin this new week I’ve provoked you to consider how you can make yourself more expert in soft skills. If you’ll put in the work and achieve greater competence in the soft skills, you’ll make yourself invaluable. Companies, organizations and entire nations are desperately needing people who can contribute to making a culture great. 

Be well. Do good. Grow great!

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Happy Friday the 13th!

Are you superstitious? You believe stuff just because?

Today is a great day to take an inventory and re-evaluate your superstitions if you have any. I’ll tell you why it’s important — because you’ve got some assumptions, too. They’re not classified as superstitions, but they’re just as dangerous. Or more so. 

Some years ago (March 2006) a couple of my favorite business authors – Jeffrey Pfeffer and Robert Sutton – wrote a book entitled, “HARD FACTS, DANGEROUS HALF-TRUTHS AND TOTAL NONSENSE: Profiting from Evidence-Based Management.” Most of us claim to be fond of evidence-based management and leadership. And we claim to practice it. But do we really? 

Sometimes our assumptions, like superstitions, are formed without merit. I’m sure way back somewhere there was some reason for them. We’ve probably long forgotten about what it was. We just wrapped our arms around it, adopted it and have been living with it close to our heart ever since.

Superstitions are defined as “widely held but unjustified beliefs in supernatural causation leading to certain consequences of an action or event, or a practice based on such beliefs.” Synonyms would be myths, delusions or illusions. What CEO or business owner wants to admit they embrace any of those? None of us. But we’ll all have to admit – if we’re honest – that we hold assumptions. The problem is some of our assumptions are better classified as myths, delusions or illusions. 

It’s not all bad.

All of us operate from some base of assumptions. I don’t know what yours are so I’ll share a few of mine. 

I assume that most people want to do good work. And that they’re honest. I realized many years ago while operating luxury retailing companies that I had an obligation to employees to remove (as much as possible) the temptation to steal from the company. Even honest people can succumb to the temptation if it’s easy. So I always put systems in place to make it hard. Dishonest people who want to steal will find a way. I focused on helping good people remain good. 

I assume that we’re living in the greatest era the planet has ever known. The advantages we have are downright extraordinary. In every area of our life. 

I’ve got business friends and acquaintances who don’t share those assumptions. They assume people won’t do good work without lots of micromanagement. And that things are pretty dreadful, and growing increasingly worse. 

Here’s the things about these assumptions. They’re our beliefs. That means they fuel our behaviors and actions. As a result, daily we prove them to be true. I prove mine. You prove yours. 

It doesn’t matter if they’re total nonsense to somebody else. Or if they’re half-truths, or even completely untrue. That word Pfeffer and Sutton used is important – dangerous. They can be, and often are — dangerous. 

Here on Friday the 13th let’s challenge our assumptions. Let’s do it from a drone point of view rather than getting down in the weeds or the details. We’ll just look at them from 2 points of view: optimism or pessimism and fully accountable or excuse-making. 

Which is it going to be? Optimism or pessimism? 

Look at your assumptions through this lens. Determine which one fits. Then ask yourself if that lens – that viewpoint – helps you grow great, or if it hinders you. 

The hard part is knowing when or if we’re deluded. I’m not a neuroscientist, but I’ve long been fascinated with the power of our mind. I’ve read plenty and continue to study it as a bit of a hobby project. To help myself and my clients. There’s a wonderfully magical fact about our brains, our minds – we can decide whatever we want. We get to choose. And we can do it in an instant. 

Consider forgiveness, a topic that comes up quite often with everybody. We’ve all been wronged by others, or felt like we were. Retaliation is a choice. Bitterness, too. So is forgiveness. Maybe it’s a difficult choice, but remember we’re looking through the lens of asking if our choice – our assumptions – serve us well, or hinder us. Forgiveness serves us well. The other choices don’t. 

You may be more prone toward one versus the other. Hence, the labels “optimist” or “pessimist.” But you’re not forever stuck with that. You can change it. Optimism serves you. Pessimism hinders you. You can argue that all you want, but it’s true. Every Psych 101 college class learns about self-fulfilling prophecies. It’s basic. And very real. 

Think the worst things will happen and your behavior and choices will drive the results you most fear. It’s not magic or miraculous. It’s real. It’s a basic formula that our beliefs drive our behaviors which give us our results. 

Rather than embrace pessimism, choose optimism. Devote yourself to really believing it. Study it. Read about it. Figure it out (I know I tell you that almost daily, but I do it because we’re entrepreneurs and CEOs…it’s what we do). 

Which is it going to be? Fully accountable or excuse-making?

Most entrepreneurs and CEOs I know readily say they embrace fully accountable. But on deeper examination, they embrace it when it comes to their team members, or partners, or suppliers. Bringing it closer to home is harder. We’re talking about YOU. Oh, I know you want to be in full control, but this isn’t about control. It’s about accountability. Being responsible. 

You’re the top dog. You can embrace the viewpoint that you’re surrounded by people who can be blamed. Or you can embrace the viewpoint that you’re alone, and there is absolutely nobody you can blame. For anything! 

Let’s put it to the test. Which one will drive your growth toward greatness? 

The blame game never benefits us. It will always hinder us.

Accepting accountability and responsibility is empowering. And it fosters growth. It also fosters some other things that serve our growth. Things like gratitude, empathy, forgiveness and grace. Blaming others fosters none of those things. Instead it fosters selfishness, anger, seeking pity and bitterness. 

Again, you get to choose. You can make up your mind which one you want to have in your life. 

You also get to choose whether you’ll grow great or not, too. Make this Friday the 13th memorable. Make it the day you decide to challenge your assumptions. Realize they may be dangerous!

Be well. Do good. Grow great!

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Benjamin Franklin is quoted to have said: “Early to bed and early to rise, makes a man healthy, wealthy, and wise.” Did Ben mention these in order of importance? Or was it merely alphabetical? I don’t know. But I do know health is primary because, without it, wealth (at least the financial kind) is fairly useless. To be fair, wealth can be used to help us regain health (maybe). But every wealthy person I know in ill health would trade their wealth for better health.

Let’s talk about the importance of your health. Don’t worry. I’m not going to preach. You’re a business owner. You make your own decisions. And I’m not going to start judging you. I’m just going to share some things I hope will provoke you to think. Maybe they’ll prompt you to make decisions to do some things. Just don’t tune me out. 

It was almost 20 years ago. Not quite. My wife and I went to a hospital to visit an aging friend. He had been in ill health for as long as we could remember. Not necessarily due to anything he had done, or neglected to do. His wife had taken care of him all this time. He was in and out of the hospital quite often. 

On this day we walked out to the parking lot after a nice visit, seeing him in the hospital. My wife was driving. As we settled into the car I turned to my wife while fastening my seat belt and said, “I don’t think I can do that to you.” I wasn’t intending it to sound so judgmental of our sick friend. But that’s what I said. And it’s what I meant. I meant I didn’t want to do anything that would potentially put my wife in a position to have to care for me and risk wrecking her own health in the process – something else we’ve seen with older friends through the years. 

Within just a few days I was sitting in a local gym signing up for a 3-year prepaid membership. It was about $700 as I recall, and included half a dozen personal training sessions. The added bonus was I’d be able to renew each year, starting in year 4, for less than $100 a year. My membership is still intact. I just renewed it at the beginning of this month. I share those details because I was committed. I had flipped some switch in my head and now I had some big money on the line, along with a long-term commitment. I was IN.

It was my fitness and health epiphany. Maybe you’ve had your own. Email me if you’d like to share it. I’d love to hear it. 

If you haven’t had yours yet, maybe this show will provide it for you. 

Going to the gym 5-7 days a week allows me to see lots of different folks. In all kinds of shapes. And all ages. Just the other day an elderly man with a cane was feebly trying to make his way to a treadmill. Stepping up on the treadmill was difficult. I approached him and asked, “Sir, may I help you?” He gratefully accepted, took my arm and I helped him up to the treadmill. Of course, as I went back to what I was doing I feared I may have just helped him to his death, but I reflected on my decision made years ago. And I watched this man slowly walk on the treadmill while holding both sides and wondered about his past. He didn’t’ get into this shape overnight. None of us do. Sometimes our past (or our genetic makeup, or our bad habits) catch up with us. 

What investment are you making in your health and fitness? I’m unable to separate them because fitness is just what it says, our fitness to perform. In our case, it incorporates our fitness to operate our businesses. 

We could think about the high cost of health care, but that’s not why this is important.

We could talk about the people we love, but we often neglect and behave poorly toward them even though we love them. 

We could talk about feeling better, but it feels pretty good to eat a great steak. Or whatever favorite delectable you choose. 

We could think about elevating our energy, but what difference does that make? We muscle through every day no matter what.

The reality of health and fitness is just like all our other realities. We do what we decide to do. It boils down to us making up our mind. I can’t do it for you. And plenty of smarter people have shared with you tons of reasons why it’s important. Your doctor may be at the top of that list of smart folks. But still you pay it little or no attention. You’ve got every excuse there is. Not enough time. It’s too hard. It’s too late for you. It’s too early (you’ve got plenty of time to get around to it). It’s too inconvenient. Blah, blah, blah. The list of excuses is neverending. 

Question: Do you ever think of potential business problems ahead of time? Or do you just wait until the shoe falls, then address them?

Smart business people are proactive to a fault. They anticipate. Prepare. Plan. You’re smart. I know. Because you’re listening to this podcast. 😉 

Do you have a clue what you’ll do if you go to the office this morning and your right-hand person hands you their resignation? Daily you face a barrage of challenges. You face them. You keep going. Some days you win, some days you don’t. No matter…you know the game is long and one day doesn’t a success or failure make. 

How is your health and fitness any different? It’s a problem just like your other problems. You can either proactively prepare to conquer it, or you can ignore it until you’re forced to face it. Fram oil filters used to run a TV spot advocating the value of changing your car’s oil and filter. The mechanic told us about how expensive it would be to neglect it. He ended the spot with this statement, “You can pay me now or pay me later.” You could have him change your oil and filter for a nominal amount or you could pay him big money later to rebuild your engine. Your health and fitness works exactly the same way. 

Today, I’m challenging you to just do two things. They’re the two most important things.

One, make up your mind. Decide that your health and fitness are going to be important. Instantly you can decide. Just do it. Right now.

Two, carve out just 15 minutes once a day to take a walk. Don’t focus on what you have give up, or how you need to make some BIG change. Forget that. 15 minutes a day. That’s it. Every single day. That’s less than 2 hours a week. You gotta start somewhere. And that’s such a short time investment you’re without excuse to make it. 

Okay, let me add just a few closing thoughts. You’ll thank me later. Assuming you do those 2 things I just mentioned. Don’t talk on the phone. Don’t text. Don’t fool with email. Unplug or listen to this podcast. Or music. Or an audiobook. Don’t do anything interactive though. Walk and listen. Either to digital content or nature. Or the city sounds. Give yourself permission to chill for 15 minutes while you walk. 

Keep it up for about 10 days straight. I’m begging you to make an investment of 2.5 hours. That’s what it’ll be over the course of 10 days. 

From there, see what happens. You’re smart. You’ll figure it out. Now you know why my sign off begins as it does. 

Be well. Do good. Grow great!

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Bootstraping. You take no debt and fund it all yourself. Some way. Some how.

Family and friends. You take on debt from the people closest to you. The people who believe in you and are willing to help you.

Angels. They’ve got money to invest and are willing to bet on you, or your idea because they hope to get a good return.

VC’s. Venture capitalists are in the business of making bets on founders, or the idea of a founder. They’re willing to invest much more than typical angels, and they’re likely looking for an exit strategy within 5 years or so. 

Loans. Whether SBA, banks or some other source, many business owners get financing for a variety of things.

Money has been plentiful in the last few years. Lots of companies have succeeded in raising multiple rounds of funding, especially tech companies. 

I’m not about to take a deep dive into all the options out there. For starters, I’m not qualified. And this is a daily, under 10-minutes podcast. Besides, I have no way of knowing your specific situation. I’m not a fan of brainiacs who preach absolutes. “You must” or “You should” aren’t optimal ways to start any sentence in a conversation with business owners. We tend to bristle at such things. But the world is filled with experts who enjoy telling us all exactly what we should do. The only thing I know that we all should do is figure it out for ourselves. Yes, I’m a big fan of surrounding ourselves with others who will help us do it, but we each have our own path. It’s one aspect of business building that’s exciting. 

We have to find money to fuel our growth. That much is certain. And depending on the stage and size of your company, that can look very different for each of us. There are some basic principles that never grow old or obsolete though. 

Traction, which is something we all want because without it we don’t get growth, can be hard to achieve. Business is fundamentally about working hard to get momentum, then working even harder to stay in the momentum for as long as possible. 

I’ll confess my bias right up front. I’m not a fan of debt. I’m not a fan of taking outside investors. But I’m not working toward an IPO or some exit strategy either. And you may be. Power to you. This is why we all have to follow our path and figure it out. But in spite of my bias, some things about business building are basic, but too frequently overlooked as business owners try to make things more difficult than necessary. I’m surprised at how complicated some of us try to make things versus how few of us seem to just aim toward keeping things as simple as possible. Or maybe I’m just not that bright! (don’t comment on that)

Runway. We all need it. It doesn’t matter how long you’ve been in business. You still need runway. You’ll always need it. Money is a resource. One of our strongest resources because it provides runway while we grow toward profitability…or greater profitability. 

Maybe you’re just starting. This is really important. Where you put your money will mean everything to the runway. Spend the money on fancy stuff and you’ll shorten the runway. Be super practical and put every dollar on trial for its life, and you’ll extend the runway. It’s not that hard. The hard part is the decision you need to make to avoid trying to impress people who don’t matter. Care more about the company and what you’re trying to achieve. If impressing people who don’t matter is important, just delay it as long as possible. By then you’ll hopefully be so successful that those people who don’t matter will really be impressed by whatever fancy you throw in their face. 

Don’t justify spending money by conning yourself that you “need” something. At the beginning, middle or even after your company may be getting long in the tooth, be real and practical. Always. One thing every experienced business owner has experienced is going over the financial to “find some money.” When we’re under the gun to find some money, it’s amazing how much money we can find. “We’re spending how much on paper?” 

As a young man I learned the art of putting dollars (even nickels) on trial for their life. I’m frugal, but not tight. Tight is stingy and I’m not stingy. Not by a long shot. But I am frugal. And willing to shop. Even more willing to negotiate. It never hurts to ask. And as long as it’s done with mutual respect, it can build even stronger business relationships. Don’t be hateful, rude or obnoxious, but don’t be bashful. You can be perfectly polite and firm in what you’d like. Doesn’t mean you’ll get it, but you’ll improve your situation. Maybe a little. Maybe a lot. But you will improve it. Guaranteed. 

Growth sometimes needs fuel because we get lazy. Complacent. Satisfied. 

Things roll along just fine. Until they don’t. Maybe it’s not a big dip, but over time a trend becomes visible. It’s not favorable. Then our attention gets diverted back where it should have likely been all along. On growth. Remember, where you are and what you’re listening to – GROW GREAT. 

It’s amazing what we find when we’re really looking. Today, that’s the main point. I want to encourage you to form a search party for the missing money that could be used to fuel the growth you need. If you’re growing, great. Grow more. When momentum is achieved, it’s all the more important to shove more chips into the middle of the table because we’re already winning. That’s why it’s important to avoid the trap of thinking “we did that go find the money exercise back when we needed to, and now we don’t need to.” We often hear sports teams who are winning encourage each other to play as though they’re behind. Why do they do that? Because they know the competition is working feverishly to come back and try to avoid the loss. Teams that are leading don’t often achieve greatness by sitting on the lead. The great teams keep playing as though they’re losing. That’s what I’m urging you to do. 

Step 1 – get your search party engaged today to find money. Pour over the financial line by line. And don’t be shocked if you find some really stupid stuff. Most of us always do. Don’t be shocked if you find some questionable stuff. The times I’ve engaged in forming a serious search party I’ve almost always discovered some questionable expenditures. Success tends to foster laziness and bad habits. But it can also foster unethical and corrupt behaviors, too. Be on guard.

Step 2 – put every expense on trial for its life. Surround yourself with people who can provide alternative perspectives. The people who claim they “need” it aren’t the best folks to rely on for the final decision (which is always going to rest with you anyway). Maybe they’re right. Maybe they aren’t. It’s highly likely they’re too close to it to see any alternatives. Besides, innovation often stems from forcing people to be more creative with less. I’m not encouraging cruelty, but I am encouraging you to consider if the current expenses are necessary, and if they are…to question the returns. 

Step 3 – determine your sacred cows, if you have any. Most companies do have sacred cows. That’s up to you. I lean toward not having any. But if you want to have some, then do it. For example, I know business owners who drive certain cars on a company lease. It’s important to them. Fine. Just be willing to admit it’s a sacred cow and you want it. You own the joint, so it’s fine. Only you can figure out if you have them, and if you want to keep them. Just know they have a price tag. 

Step 4 – calculate the value of the dollars and the time. Retail car sales and car leasing companies make tons of money because people don’t care about time. They care about the payment. Make the payment cheap enough, and they’ll sign the paperwork. No matter how unfavorable it may be to their financial health. Be wise. Think about the time element. 

Sometimes we make a gamble. The other day I had to either re-sign with an energy provider (my previous contract was expiring) or find a new one. So I went shopping. Rates are all over the place. Energy costs have gone up since my last contract. Some contracts were for 36 months. Hardly any were for 12. Do I sign one for 36 months thinking rates will just keep going up? Do I sign one for a lower term thinking we’re likely to experience an economic downturn in the next 24 months? I choose the later course because I think we’re poised to experience a dip in the next 18 months or so. Do I know for sure? Of course not. No idea if I’ll be right or wrong. But if I’m wrong, then I’ll have put myself in a position to pay a higher rate for 12 months that I could have had a lower rate — if only I had signed a 36 month contract instead of a 24 month one. That’s a  chance I’m willing to take. Just a really simple example of how we have to think about time, not just the dollars. 

How long before you recoup the investment? How long before (fill in the blank)? — those are worthwhile questions to debate while you put money on trial for its life. 

Step 5 – make this an ongoing practice. To ensure that you’re always able to fund growth, keep this up. You don’t have to be a CPA or financial wizard to get really good at it. Surround yourself with professionals who can help you understand what you don’t. Do not be bashful to ask any question. Do not be bashful to admit you don’t understand something. Build this habit into your weekly schedule. A little bit consistently over time trumps devoting hours and hours to it occasionally. Treat it like gym work. Put in the work frequently to grow stronger.

Step 6 – be and remain curious. Few things will help you more in finding the money you need for growth. Ask why. And ask it often. Not only will it help you find more money, but it’ll help your company find more innovative solutions, too. Never lose your curiosity. It’s the magic behind growing great. 

Be well. Do good. Grow great!

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I don’t know what your roster looks like, but I’m guessing that if you’ve got at least 10 employees the 80/20 rule applies. Not that 20% of your employees are doing 80% of the work, but I’m guessing that no more than 20% of your team are real stars. A Players. It may be less, but it’s not likely more. 

Talk with anybody who has been in public education for more than 3 years, but first sit down because they’re going to have lots of opinions based on their experiences. One of the things they all say to me is how the system is designed by aiming at the lowest end. Test scores have to hit a minimum mark. The kid who is failing needs to improve 2 more points on the score in order to pass. Most, if not all of the attention is focused on how to keep the people at the bottom of the spectrum from falling into some proverbial black hole. 

Sometimes that kind of thinking creeps into our businesses. We have minimum standards. Minimum guidelines. Our non-negotiables, if we have them (and honestly, I find few companies who do), are also aimed at one end of the spectrum. And it ain’t the top. 

All this effort. All this thinking. Put toward hoping we can get people to do just enough to get by. Meanwhile, over on the opposite end of the scale are your 20% – or fewer. Your stars. The A Players. 

You sit around wishing you had more like them. You pine about the ones who you know could perform better, but they don’t. You wish you had some key to finding and hiring more A players. But you don’t know anybody – any business owners – who feel like they’ve got this problem solves. Everybody is chasing the same thing. 

Okay, here’s the reason it is the way it is. The reason that only 20% (max) of your team are A players is only that many have decided they’ll be high performers. 

Once we set aside skills, experience and know-how – which are important (sometimes more than others, depending on the industry and the task at hand) – we’re reduced to what make up our minds to do. That’s true for A players, B players, and C players. Some C players are performing at peak capacity. They just have capacity limitations. At least in their current role. That’s why you should really take a look at the C players to see if they’re leveraging their most natural aptitudes and desires. Maybe they are. Maybe not. I happen to believe that everybody is capable of being pretty good at something. Likely a few different somethings. The magic is finding out what they may be. But to be fair, any of us have a capacity restriction.

You’ve hired these people. You’ve onboarded them, trained them and given them the support they need to be high achievers. Sure, I’m assuming all that and I know my assumptions are horribly wrong, but I want to give you the benefit of the doubt for the sake of today’s show. Take a look at how you hire. Examine very closely how you onboard. Seriously evaluate your training and support. The odds are you’re faltering badly in every single area — compared to what you could be doing. 

But here they are, now employed at your company. And they’ve got the same job. But one is towering above the others in performance. And like a parent whose kid comes home with all A’s and one D, you jump straight to the D. You begin doing whatever it is you do to spur the others – the lackluster performers – to elevate their game. It’s the story of your life. Always trying to whip people into shape so they’ll do their job. But you never have to worry about Ms. A Player. She’s just always doing good work. You can leave her alone.

Until she resigns. And you never saw it coming. 

Or until she’s soured with an attitude and demeanor that is now detrimental to her performance and your culture. 

You didn’t protect her. Or any of the other A players. You left them alone because you could. You knew you could trust them to just get it done. They always do. Get it done. It’s these other goofballs you’ve got to fix. You took aim at the wrong end of the scale. 

A players are like fine thoroughbred race horses. They need pampering. Plow horses don’t expect it. They grind out the day, doing what they do. Mostly what they’re forced to do. At the end of the day they’ll happily eat whatever is put in front of them. Not race horses. They expect to eat well. And be bathed, with a nice blanket draped across their back afterwards. A nice clean stall to call home. 

Here’s how you protect the A players and simultaneously work to inspire others (B and C players) to decide to become A players. That’s right, they have to decide. You can’t decide for them. You can (and must) give them the opportunity to decide to become A players. You also have to respect whatever decision they make. It doesn’t mean you have to keep them on your team though…because that’s your choice. Each of you have choices in how you want to live. You as the owner. Them as the employees. 

Celebrate A players and their performance. Reward them. Don’t ignore them because they’re doing what you expect. They’re the stars of your production. 

Stop focusing on ways to punish or “motivate” your team members who don’t perform well. Keep giving them opportunities as you see fit, but put your focus where it belongs…on those A players who are consistently making it happen. Some of your B players, maybe even a C player or two, will start trying to join the A ranks. Be thoughtful and aware. When you see it happen, foster it like mad. Do your part to help them get there. Encourage them. Sometimes all they lack is a bit of courage and confidence. You can certainly supply that. 

And remember, fairness isn’t the same as equality. Reward performance. Foster improvement in performance, even if it’s incremental. Do your part to protect the people doing the best work. As famous University of Texas football coach, Darrell Royal, once said, “Dance with who brung ya.” The A players are bringing it to you and your business. So dance with them.

Be well. Do good. Grow great!

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