It’s not a new or novel concept. It’s an ancient truth that likely started whenever the aspirin was first invented back in 1897.
The Internet deceives us into thinking it’s easy to create, market and build a business. It’s not easy. It hard work. It takes longer than you think. And it can often put such stress on you that you question whether it’s even worth it. Or, if it will ever pay off.
The opportunities are enormous. Vast opportunities trump the deceptive ease of it all. The world is your oyster. But oysters have never jumped in the boat by themselves. Ask any oysterman and they’ll tell you it’s hard work. It doesn’t matter that oysters are in shallow water. Prepare to work.
The process is easier to explain than to perform. Set aside the hours, days or weeks you need. Do not expect immediate response or results. Prepare to put in the time. Above all, get started and stay with it. Don’t give up.
