Randy Cantrell is the founder of Bula Network, LLC - an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit ThePeerAdvantage.com
I had never heard that before. I’m supposing it needs capitalization, but I’m not sure.
Lately, I’ve been chasing people to get things done. To take action. Yes, it’s a common problem, but when I stumbled onto the notion that people sometimes don’t take action for fear of “social embarrassment” I just had to sit down inside The Yellow Studio and fire up the Aphex 230’s and the microphones. Okay, they’re always fired up. I never turn them off.
Hardly. He’s doing what countless people exhort us all to do – fulfill yourself by doing what YOU want. Make your life all about YOU. Find out what YOU want to do. Find out what YOU are best at. Stop doing what YOU don’t want to do. Start doing only the things YOU want to do.
I’ve been a Christian for 45 years now. I’m still learning and admittedly, a long way to go in many respects. However, I can’t get past what the Bible teaches. I can’t buy into the popular notions about happiness, pursuing passion and success.
I confess it’s a mindset. Well, partially. But it’s much more really. It’s a faith thing. It’s a belief thing. It’s a truth thing.
We love to consider anomalies and outliers as average, but they’re not. We want to read stories of people who went from homeless to millionaire in 90 days. You’ve heard people say of their own success, “If I can do it, anybody can do it.” Perhaps that ex-homeless millionaire said it. And we instantly think, “You know, he’s right.”
No, he’s not.
Jason Whitlock wrote a story about Tiger Woods, who came in 6th at the British Open this weekend. Whitlock talks about Tiger’s curse. Bad karma for his past sins. Yet, there’s really nothing to prove that such things exist. Bad behavior has consequences. Bad behavior is often found out. See Aaron Hernandez, Bernie Madoff and scores of other people who behave badly.
But this isn’t about scoundrels. It’s about us. Ordinary people chasing dreams. Average people struggling to rise above average.
I’m not just going to chase DFW cool. I’m gonna catch it, too.
I probably should have sub-titled these episodes, “How You Can Launch Your Own Podcast…Or Anything Else!”
Did you miss Part 1? Click here. It’s much shorter than this one. The next episode will absolutely, positively be shorter! I had a lot of ground to cover in today’s show, but I didn’t want to drag this out into a third part. But no matter, it’s a podcast…that means you can listen to it in chunks suitable to your schedule.
I decided to record today’s entire episode on video, too. I’ll upload that to YouTube very soon. It’s part of my current fascination with YouTube. 😉
Let’s dive into the actual preparation stuff now. Part 1 dealt with the stuff that prompted the idea and other “soft” stuff. Now we’re going to discuss the actual things that must be done to successfully launch a podcast.
Here’s a list:
• The subject of the show
• The name of the show
• The domain for the show
• The format of the show
• The technology required to produce the show
• How to get podcast cover art
• How to do podcast show notes
• How to find guests
• How to line up guests
• How to interview guests
• When to release shows (including frequency)
• Submission to Apple iTunes and other podcast directories
• How to market the podcast
• Sustaining the effort
There’s a lot to it. But it doesn’t have to be overwhelming. And there are plenty of podcasting experts who have lots of great advice. Free.
Podcast Coaches And Experts
– Cliff Ravenscraft aka Podcast Answerman has a series of 8 video tutorials that are completely free. You don’t even have to opt in with your email address. Additionally, Cliff has hundreds of podcast episodes and accompanying show notes filled with useful information to help people launch a podcast, or improve an existing podcast.
In addition, Cliff offers a comprehensive in-depth training course called Podcasting From A To Z. It’s an intensive 4-week course designed to take people from no podcast to launching their podcast. This is group coaching that usually consists of 30 people or so. Just yesterday he posted this video which can give you a glimpse of the kind of help he can offer you.
The crown jewel of Cliff’s enterprise is Podcast Mastermind. That group is intended for people who approach podcasting with a more professional approach. It is a paid membership requiring a minimum commitment of 1 year.
As you can see, Cliff has a wide variety of resources. You’re bound to find something useful.
– Dave Jackson runs the School of Podcasting. He does some podcasting coaching, consulting and has a membership area, too. His podcasts and show notes offer lots of free information worth checking out.
– Ray Ortega is a podcast producer. That’s his day job, but it’s also his passion pursuit. He operates a site, The Podcaster’s Studio.
There are others, but that gives you a great idea of the talent out there ready to teach you a thing or two about podcasting. Each of them have their own style and focus. You’re bound to find a connection with one or more of them. Check them out. Listen to 3 or more episodes of each one and that should give you a better idea of how they approach their work.
