Randy Cantrell

Randy Cantrell is the founder of Bula Network, LLC - an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit ThePeerAdvantage.com

Special Episode – Whether You Want It Or Not, You Have A Lifestyle Business

Why do most people think of beach life? Beats me.
Why do most people think of beach life when the term “lifestyle” comes up?

Today’s episode was a video, but the transcoding (or some gremlin) messed it up. Thankfully, given the redundancy here in The Yellow Studio, I did capture the audio…so today’s episode is audio only.

Not long ago a friendly debate broke out about the terms, “lifestyle business” and “lifestyle design.” I took the position that every business, every career is a lifestyle business. My logic was – and still is – fairly obvious, or so I thought. Our careers or businesses determine our income. They also determine our schedule. As a result, our time and our income are determined by them. They set in motion the kind of neighborhood where we live, the kind of cars we drive, the stuff we purchase and to a certain degree, the way we spend our free time. Our lifestyle.

My opponent didn’t buy any of that. He maintained that lifestyle businesses are those that afford people the freedom and flexibility to do what they most want. Clearly, he’s not known very many extremely success people who earn crazy money doing what they love. Celebrities and rock stars who are quite often kept on tight schedules. Industry leaders who are shuttled from one meeting to another with little tolerance for deviations from the schedule. Surgeons who can often enjoy scenes like the one depicted in that photograph, but most often are on call, waking up in the wee hours of the morning to perform emergency surgery.

What if a person loves winter sports? What if a person can’t imagine living without snow? They’d be miserable looking at that ocean view every day.

Just because my opponent had a certain view of “lifestyle” he had a hard time considering that others might have a different perspective. And he certainly couldn’t understand how a person with a JOB could possibly be considered to have a “lifestyle business.” I was irritated that anybody with a JOB was viewed as being less ambitious or less serious about designing their life. Thankfully, the conversation remained civil. I could have whipped him with my arm tied behind my back. 😀

Well, what if you do want to consider doing something different? How can you go about thinking about what you might like to do – something that thrills you? That’s what today’s show is all about.


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Episode 155 – The Power Of A Jolt: Sometimes Everybody Needs A Fresh Start

..but a fresh start may not always involve something new
..but a fresh start may not always involve something new

I’m a sports fan. Maybe you’re not. But stay with me ’cause I guarantee you can relate.

Last week when the NFL regular season ended a number of coaches and general managers got a chance for a fresh start. They were fired on the Monday following the Sunday games. Seven head coaches. Five general managers.

The NFL is a small, somewhat closed community. A fraternity. Most, if not all of those fired, will be candidates for new jobs with different teams.

One man’s ceiling is another man’s floor.

The Kansas City Chiefs have made fired Andy Reid (Philadelphia Eagles’ head coach for the past 14 seasons) among the highest-paid head coaches in the league. It’s good to be wanted. And for Andy, it’s got to be a nice feeling to know you’re going to get a fresh start. A chance to do things differently…hopefully, better.

Andy lost a son this past year. He’s a man who has known his share of trouble. Some troubles – like the death of a child – are unalterable, but even so, I strongly suspect Andy is thankful for an opportunity to put the past behind him so he can focus on the prospect of a brighter Midwestern future. He will certainly find the fans in KC more…shall we say, polite. I’ve not heard of KC fans throwing batteries at opposing players.

That’s how it is with fresh starts. They are enormous opportunities, chances to do things drastically different.

The fresh start represents major change. Not just some slight shift in direction or in how we do things, but that dramatic change we may (or may not) be looking for. For people who get fired, it’s a forced quest for a fresh start. But, how many times have we read or heard stories of people who were fired only to report how thankful they were for it to have happened?

The person stuck in cubicle nation, afraid to step out and step away — is called into the corner office and told their position is being eliminated. The job they’ve hated for years is suddenly among the most prized possessions they can think of. Slammed with the reality that they’re now “out of work” they’re quickly paralyzed with fear. Like the opossum who faints with fear, once revived, they quickly scamper into action. Eventually they find their way. Some soar to success they never dreamed possible. All because they were forced to make a quantum leap and create a fresh start.

It’s among the many reasons why most of us don’t make the improvements we know we should make. It’s just easier to stick with what we’ve always done. Continuing to get what we’ve always got. One foot in front of the other, hoping that tomorrow things may be better. Just because we’d like them to be. Hardly ever happens.

Will Andy Reid be successful in Kansas City? I don’t know. Will he hire a different staff than the one he had in Philly? I’d venture to guess you’ll see some familiar faces, but I’m also betting there’ll be quite a few news ones. Even a seasoned pro like Andy is going to want to do some things very differently than the way he did them back in Philly.

They why didn’t he make the changes in Philly? Because he’s just like you and me. He got comfortable. He didn’t plan on becoming lethargic or complacent. But he’s human. It happens. Today’s show is all about…

The Power Of A Jolt



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January 2, 1978 My Life Changed Forever (We Still Ride With Enthusiasm)

Ballard Street

I’m not quite certain when we met. She attended a congregation where my best friend’s father served as the evangelist. Surely I’d met her during a trip to visit him, but I can’t remember.

I do remember asking her out on a date in July. It was 1975, I think. But now that I’m old I’m not positive about that year. I am sure of the circumstances and the event. It was a church meeting in Oklahoma. I’d driven up from Baton Rouge. She arrived with friends from Ft. Worth. It was an annual event that I had attended my entire life. I didn’t recall her ever being there, until that year.

I had asked my best friend about her. What kind of girl is she? What kind of sense of humor does she have? The typical questions I asked. He bragged about her. Said he liked her quite a lot, not like I was hoping to, but as a good friend. She was good friends with his sister. She was easy to get along with, not stuck up and had a good sense of humor.

He wanted to know if I was going to ask her out on a date. I told him I was thinking about it. He told me I should.

I did.

For the next few days we were a couple. I didn’t know about her, but I knew I was in love. Falling harder every day.

At the end of the meeting we all drove to Ardmore, Oklahoma where my best friend’s family now lived. She was there, too. I was thankful to have more time together.

For about the next 3 years we would write letters – yes, those handwritten kind long before computers, texting, cell phones or Skype. No, we didn’t use quills. Thankfully, the ball point pen was a old staple of writing by the mid-70’s.

A stamp a day. I don’t remember how much they cost when we began writing, but we both noticed when the postal service hiked the price.

As for phone calls – well, kids, this is back before Vonage and free long distance cell service. Phone rates were at their highest during the work hours on week days. The rates went down on the weekend, but they were the very cheapest after 11pm on the weekend. That’s when we’d call each other. Long distance dating cheap skate style.

She worked at the Waffle House. I was selling stereo gear.

She attended a local community college. I was duking it out with courses at LSU.

She was smart and studious. I was smart.

She made straight A’s. I juggled the schedule trying to make sure I dropped a course I was failing before it drove down my GPA.

Time rolled on and we were moving right long. Fast, considering we were hundreds of miles apart. She in Ft. Worth. Me in Baton Rouge.

Once in a blue moon I’d talk my boss in letting me have the most sacred day in all of retail off, Saturday!

I’d attend class. Go to work at the stereo shop until we closed. Drive all night to Ft. Worth arriving around 6am, then spend the weekend with her and her family, shoveling the housing arrangement into shambles. She had 4 sisters and 1 brother. It was not a large house, but I had a room to myself. I still don’t remember where they all slept.

We’d go to church on Sunday morning – that same church where my best friend’s dad was the evangelist once upon a time. It’s the same congregation where we still worship today. And our kids, with their kids. Little did I envision that happening some day.

We’d grab a quick lunch after church, then down the road I’d go…making the 11 hour drive back to Cajun country. The highways are much better now and you can make that drive in about 7 hours. Not so back then.

It was during one of these trips to Ft. Worth when we drove to a park – during the day – and just sat in the car and talked. I broached the subject of getting married. We were 20 years old, but I was sure. By now, she seemed sure, too. A decision she might live to regret. 😉

The plan was hatched. At some point, the date was set – January 2, 1978.

That evangelist – my friend’s dad – he married us. In the same church building where we now worship.

Today, 35 years later – there’s too much to say. Too many memories to recall. Too many tears. Too much laughter to even remember what was so funny. A lifetime, really.

Young love is different than when you’re older, but not so much really. It’s deeper. Comfortable. Not in an unappreciative sense, but in a “don’t know what I’d do without you” sense.

I’m not sure when I felt like we had always been together, but over time it hits you. This lifelong partnership and love affair just seems to have always been.

However much I thought I needed her when we were both just about 6 months shy of being 21 – January 2, 1978 – I didn’t really have a clue. Thirty five years later I’ve got a much better idea of it. It’s a dependence you can’t describe. And I’ve never tried. Because it’s just too deep to explain to somebody who’s never been blessed to experience it.

There are times it can be so deep that it’s painful. But it’s not.

I often think of the choices I’ve made in life. Many of them have been foolish. Stupid, even. But when I was about 17 I made one of the very wisest choices of my life. I asked a blonde girl from Ft. Worth, Texas to go out with me. And she said, “Yes.”

It changed my life forever!

We’re growing older, but I’m not sure if either us is riding with less enthusiasm.

Rhonda with grandkids
Rhonda with grandkids

I always did prefer blondes. I love you, Rhonda.

Happy 35th Anniversary To Us!


P.S. We closed out 2012 with a return trip to Baton Rouge – the first time back since we left over 30 years ago. Talk about experiencing a flashback, but in a good way!

Our first home, LSU Married Student Housing
Our first home, LSU Married Student Housing

Living on campus at LSU in the Spring semester of 1978

Up at the top of the stairs to the left was our first “home.” Six hundred square feet of concrete wall and linoleum floors. But it was blissful really. Honestly, I could go back today if I had to and be perfectly happy. Maybe happier. Funny how that works, huh?

Finding my way – both in marriage and academically

After a few miserable years struggling in electrical engineering – a pursuit that was ill-suited for me – I finally went with what I knew I loved. Words. Writing. Talking. Communicating. The Dean of Engineering sat down with me, a requirement at the time if a student wanted to leave one “school” to enter another, and warned me, “You can’t make any money in journalism.” True Dat! Thankfully, I never tried. Sales and management proved too lucrative, but my love of words and communication has persisted throughout my life. The day I was accepted into the School of Journalism, I felt immediately connected and academically whole. Sadly, I had lost a lot of time being miserable in the School of Engineering. A major life lesson learned – soar with your strengths.

LSU School of Journalism (front entrance)
LSU School of Journalism (front entrance)
LSU School of Journalism (front)
LSU School of Journalism (front)
LSU School of Journalism (rear)
LSU School of Journalism (rear)

Now You Know Some-Of-The-Rest-Of-The-Story

Now you know the roots of my passion for Rhonda and for communication. Both have been a lifelong pursuit. Both are very connected. And both define me.

A man’s journey toward wisdom is long and full of twists, turns and round-abouts. If the last 35 years are any indication of this new one, then I know I’m in for a ride. I have no idea how it’ll all turn out. And I’m uncertain if the destination matters as much as folks like to think. Eternally, it does. But here? I don’t think it’s nearly as critical. The experience, the lessons learned, the setbacks, the challenges, the pain, the joy, the laughter and tears – those are likely the things that build wisdom and form us.

Life’s Interesting Hallways

When I attended LSU I spent countless moments walking corridors such as the one pictured below (including that one). When it rained, as it often does in Baton Rouge, students would run from outside sidewalks to find cover in these hallways. Racing from classes, darting in and out of classrooms, connecting with others – the energy found in those moments between classes was often more important than anything else. They’re far more memorable than any single lecture I ever heard. And that seems to be how life works. Experiences matter! People matter. Couple them together and you’ve got magic. Incorporate them into family and “brethren” and you’ve got the best this life has to offer.

One exterior "hallway" in the LSU quadrangle by the library
One exterior “hallway” in the LSU quadrangle by the library
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