Randy Cantrell – Page 206

Success is hard. Failure is harder.

Two things motivate most people who embark on the road to self-employment:

1. A problem for which they’ve not found a suitable solution
2. Dread

This isn’t a hard fast rule. It’s what I’ve observed during my 39 years of business experience.

Pursuing passion is terrific, but in far more cases than not, I’ve seen people whose passion was to avoid some pain. Maybe it was the pain of going to a job they hated. Maybe it was the pain of dreading that they’d be downsized at any moment. Maybe it was the pain of having a problem for which they could find no solution. Or, they couldn’t find a solution that was as good as one they believed they could create.

“I don’t know what I want, but this ain’t it.”

We’re often more driven to avoid pain than we are to capture pleasure, or fulfillment. It makes sense. First things first and all that.

I’ve taken people to the emergency room before and the first course of action – after quickly assessing the problem – is to get the pain under control. Pain management is a primary driver behind health care. It’s also a big driver behind business building…or career building.

Does that seem shallow to you? It shouldn’t be. To live a life where you can limit the amount of dread…that’s a good thing. An honorable thing.

Mentioned in today’s show:

• Carol Roth‘s book, The Entrepreneur Equation
• Randy Pauch’s Last Lecture
• Chick-Fil-A
• We’ve got rich folks in Dallas. Big Rich Texas!
• 1 Tim. 6:10, “For the love of money is a root of all kinds of evil: which some reaching after have been led astray from the faith, and have pierced themselves through with many sorrows.”
• It’s money that matters, but not most. Ask Randy Newman. Or ask him again.
• Money doesn’t care, but people do.
• People. Love. Just 2 things that matter more than money.

Happy Labor Day Weekend!

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Episode 100 – Nothing Fails Like Success (Hitting The Century Mark)

Personal Development, Prime / By Randy Cantrell

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nothing-fails-like-success — "Nothing fails like success." Arnold Toynbee, historian

Cliff Ravenscraft, aka the Podcast Answerman, talks about podcasters making it to episode 7. I think he means that if you can create 7 episodes of a podcast then it’s likely your interest level is high enough to keep going. I’m proof that it’s easy to talk about things that interest you.

In today’s show I’m going to pick back up with Stephen Covey’s book, The 8th Habit. That quote by Mr. Toynbee is worthy of a single show. I built today’s show around that quote and the context of it in the book.

I hope you enjoy this 100th episode (honestly, I passed the century mark a while back what with all the special episodes I’ve released). If it proves anything…it proves I won’t quit. Not today.

Mentioned in today’s show:

• Rush Limbaugh
• Kevin Kelly’s 1000 True Fans post (one of the most linked-to-things here at Bula Network)
• SEO Book is Aaron Wall’s website
• The Salty Droid blog (warning: he’s profane)
• Kindle technology completely changed the pricing of ebooks

Coming Soon!

A “thank you” show is in the works. There are plenty of people who have helped me directly and indirectly. Some of them don’t even know they’ve helped. Others, are very aware.

Have you ever sat down to think of ALL the people who have helped you? I should do that more often.

The world is full of people who contribute. Yes, there are the takers, but an awful lot of people willingly give. Surround yourself with them and it’ll foster that behavior in your life. Look for this “thank you” show coming soon!

Thanks for listening. I hope you’re subscribed to the podcast.

Have a safe, happy Labor Day weekend holiday!

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Episode 99 – Know Thyself (The Tough Work Of Seeing Yourself As You Really Are)

Personal Development / By Randy Cantrell

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It’s hard to see yourself as others see you…as you really are.

Yes, that’s me in the mirror. I don’t think I look like that, but sometimes other people do.

The name of the game is awareness. Sometimes our awareness is hindered by our inability to see ourselves as others see us, or as we really are.

Let me give you three specific actions you can take to help you know yourself better. You can give yourself a better, more accurate picture of who you really are when you actively engage in all of them.

1. Use meaningful measurements
2. Seek wise counsel; ask others
3. Self-examination

Today’s show references these things:

• Fox News coverage of hurricane Irene, particularly Shepherd Smith
• Social Media Clubs, including the one in Dallas and the one in Ft. Worth
• Dallas is a pro sports town, particularly a Dallas Cowboys town
• Dallas Cowboys’ quarterback Tony Romo
• Wayne “The Great One” Gretzky
• Magic Johnson had great vision and awareness
• George DeJohn’s fitness radio show
• Episode 48 and others (I won’t take the time to list all the others, but you can search the term “strengths” here and find them)
• In episode 53 I talk about Dan Sullivan‘s concept, Unique Ability®
• One Person/Multiple Careers by Marci Alboher
• Career Renegade by Jonathan Fields
• A&E’s hit shows, Hoarders and Intervention
• The GEICO Abe Lincoln commercial

Subscribe to the podcast over at Apple iTunes.

Thanks for listening,

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Episode 98 – The 8th Habit By Stephen R. Covey (Let’s Talk About It)

Personal Development / By Randy Cantrell

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First published in 2004, Stephen R. Covey‘s “The 8th Habit” was a highly acclaimed follow-up to “The 7 Habits Of Highly Effective People.”

For weeks I’ve been staring at this book on my bookshelf. It’s now been almost 7 years since I read it. I’ve been tempted to re-read it a number of times, but for some reason I’ve been distracted with other reading. Juggling too many books at once is a lifelong habit, my 9th habit.

At long last, I’m now re-reading it and decided I’d share my thoughts along the way. No, it won’t occupy every podcast, but I’ll talk about it every now and then. I hope to share some insights and thoughts sparked by Mr. Covey. He’s pretty good at such things, but I confess I found this book a bit cumbersome to read the first time around. That’s why I wanted to re-read it. I suspect I missed some things the first time around.

I’ll discuss this 8th habit and riff on about a few things. Don’t worry, I don’t talk about how Mr. Covey and I share nicely shaped heads to house our big brains…but we do!

Mentioned in today’s show:

• Ryan Cantrell, my son; Joanna, his wife; Kinsley, their new daughter
• Chris Pearson, creator of the Thesis premium WordPress theme (aff link)
• Copyblogger, whose original killer design was provided by Chris Pearson
• Brian Gardner, StudioPress
• Aaron Wall, whose SEO Book website was my first introduction to Chris Pearson’s work
• James Dalman, a friend I reached out to about a WordPress design for a client (he’s an old school rock-solid design guy)
• Barron Cuadro, the one website design guy (not a friend) who was prompt and professional in returning an inquiry.
• Phil Simon of PhilSimonSystems.com, author/speaker/all-around-good-guy
• Marcus Sheridan, The Sales Lion, blogger/social media expert/friendly-supportive-online-buddy
• One Bible illustration (even the heretics among us will have to agree the illustration is worthwhile)
• Winning friends and influencing people references a book by the famous Mr. Carnegie
• I am NOT opposed to selling things. In fact, I need to sell something. I help solopreneurs and small business owners with management and marketing issues. I sometimes accept payment for such help. 😀

Thank you very much for listening. I’d love to hear your feedback. You can call (214) 736-4406 any time, day or night and leave me a voice mail.

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Special Episode – Helping Solopreneurs And Small Business Owners In The Art Of Being Remarkable

Entrepreneurship / By Randy Cantrell

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My primary objective these days is to help small businesses find and grab bigger waves. Some of my clients are already remarkable, but they’re dissatisfied. They want to be more remarkable. Others are just now trying to fly and struggling to gain some traction. It’s a wide range of people, products, services, revenue levels and business models, but…

they all want something more.

Today’s special episode is centered around one fundamental belief that I hold to be true. It’s counter-intuitive, but I’ve seen it work well in far too many instances. Here it is.

Focus on a group that is small, that you love and that you’re good at serving.

This statement focuses on two ideas that are both very important to your success: WHO and WHAT.

Who will you serve? Who do you want to be? Who do you most love serving? Who do you feel you can serve best?

What small group do you find most attractive? What do you most love about them? What groups do you most want to avoid? What work do you love most? What work do you most dread? What is it you’re good at – good enough to serve this desired group?

“But I’m not world-class,” says the would-be entrepreneur. Forget that. You don’t have to be world-class. Don’t get hung up with all the non-sense you read and hear. And stop wanting to serve the entire world. The world is a poor target market for most of us.

Give me just a piece of your time and attention and let’s see if I can provoke some thoughts to help you move forward. Forward progress doesn’t always happen in quantum leaps. Sometimes it’s the proverbial inch-by-inch progress. Sometimes it is a big leap. Take it as it comes. Take action and keep taking action. Don’t quit.

Thank you for listening,

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Episode 97 – I’m A Ramblin’ Man (Today)

Personal Development / By Randy Cantrell

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No, I’ve not “gone” country (I do love Waylon though). Nor am I going to sing on today’s show. I am, however, going to ramble a bit about an important subject (or three).

“Create the life you want.”

Today’s show includes:

• Reference to my son, Ryan – Happy Birthday (August 17, 1980)
• Reference to the grand kids – Max, Jake and Kinsley
• Reference to Chase Jarvis’ show with Tim Ferris, which aired live earlier this week on UStream.
• Reference to “the butterfly effect”
• Reference to Rush Limbaugh, El Rushbo
• Reference to Bob Heil, inventor and maker of the Heil Sound products, including the PR40 microphone.
• Reference to my external hard drive creating an annoying rumble during my ramble.
• Reference to my firewire interfaces, produced by PreSonus.
• Finding the track, getting on the track and staying on track.
• Epiphanies require some searching.*
• HOV lanes in Dallas
• BMW cars, a Dallas favorite
• Lamborghini Diablo (last manufactured in 2001; I’ll take a Diablo Orange version)

* I didn’t refer to this book in today’s show, but wish I had – Why Epiphanies Never Occur To Couch Potatoes by Mark Amtower. Buy it. Read it. He’s quite bright.

Thanks for listening!

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