Randy Cantrell

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I’m fixing to make some college football fans angry. Because I’m going to take a stand as a fan myself. I was born in Ada, Oklahoma. I grew up in Oklahoma, Louisiana and Texas. My grandparents were always in Oklahoma. That makes me a Sooner football fan. I’ve been an OU fan since I was a little boy. Through thick or thin. A BIG TIME FAN! Honestly, I love college football even though I live in DFW, which is an enormous professional sports town. 

The point?

Some weeks ago the OU head football coach fired the defensive coordinator in mid-season. He put another coach in charge of the defense. The team’s defense was dreadful even though they had four-star players. The first thing the new defensive coach did was SIMPLIFY how the team played. He understood that these players were fast, but they didn’t play fast because they were being overcoached by the ex-coach. Things were so complicated the players weren’t playing fast. The new coach felt that if he could get the players to line up properly (position matters) and give them the confidence to know they could do what he asked…then they’d play fast. By simplifying everything the team did defensively, within a few games under this new system it’s obvious to fans and media that his strategy is working, but it’s still very early in his process. Sooner fans are hopeful. 😉 

Speed kills. 

And I mean it kills in the most positive way. It destroys the competition. It kills in the market! 

Complexity slows everything down. It causes people to pause or hesitate. If only for a second or two. Ask those OU defensive players how much easier their lives got when they gained confidence in what they were doing, knowing coaches were putting them into the best positions on the field. Simplicity and confidence go hand in hand. And not just for college football players. 

What does that mean for you and your business?

Hard work. That’s what it means. It’s tough to make things simple. 

One of my favorite quotes is up for dispute as to who said it. No matter, it’s brilliant. And true.

I have made this longer than usual because I have not had time to make it shorter.

I’ve done enough writing, podcasting, and public speaking for years to know the truth. It’s really hard to make things concise and brief. Longer, like complexity, is often easier. Simplicity and speed are very, very hard. Which helps make them monster competitive advantages that you must seize! Today. Right now.

Simplicity works no matter where you deploy it. Get started. Hint: it may be ideal to tackle the areas where you know complexity is hurting you. You don’t know? Ask the people doing the work where the complexity is. They’ll tell you.

That new defensive coach for OU started asking the players what plays made them uncomfortable. He was searching for areas where they weren’t confident. They told him. And where they all agreed, he and his staff began to go to work. 

You need to do the same thing. Find the areas inside your business where the complexity is breaking things. If you really want to know, you can find out fast. 

Then what?

Then you go to work to figure out how to fix it. This won’t likely be overly burdensome, but it requires your focus and attention. That’s what’s tough about this activity. We don’t want to tackle this stuff. We’ve got other fires to extinguish. Stuff to sell. Payroll to make. Contracts to negotiate. Marketing campaigns to approve. 

Processes often grow cumbersome over time. Owners implement one process to address a problem. The new process winds up creating a few new problems. But they’re less bothersome than the problem that got fixed. So you live with it. Then another process gets created because one of those problems starts growing. Systems get crafted and piled on top of other systems slowing down everything in its path. We end up choking on things we installed intended to serve our company. 

Burn it to the ground in your head. Make up your mind that you’re going to put simplicity near the top of your objectives. When it becomes a priority, then you’ll start unwinding all the complexity that’s crippling you. It won’t happen until then. So I’m encouraging you to get sick and tired of it right now. Decide today that enough is enough!

Don’t make it a fad initiative. This won’t work if you dive in to simplify things this week, then next week you start winding things back up into new and different complexity. Commit to simplicity and speed. Embrace it as a permanent way of life. This doesn’t mean everything in your business is simple. Some things are complex, but they should only be as complex as they need to be. 

Go simple and go fast. Be complex and go slow. You know which way to go if you want to win. Get busy!

Be well. Do good. Grow great!

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Last week a new Gallop Poll reported the number of employed Americans has never been higher. The unemployment rate is 3.7 percent, the lowest since 1969. 

Yet CEO’s and business owners continue to lament how difficult it is to find “good people.” Said one CEO, “I just need people who know how to work.” He wasn’t talking about people who lacked the skill. He was complaining about how difficult it is to find people with a dedication required to be high achievers in his company. It wasn’t as if he was being overly demanding. He commented about people following through on what they were supposed to do – and what they commit to doing. Things he felt were basic, fundamental and “common sense” things. 

A software entrepreneur told me finding developers was growing increasingly more difficult for her firm. “Even mediocre talent costs way more than it should,” she said. 

A clothing retailer feels stuck with part-time and transitory employees who aren’t finding the work career-oriented. The turnover is taking a toll on his ability to grow as much as he’d like. And the added strain on his life, too. 

Across all sectors, it seems people are challenged to upgrade, or topgrade their workforce. “Topgrading: How Leading Companies Win by Hiring, Coaching and Keeping the Best People” by Bradford D. Smart was a book published in 1999. It spoke of the need to have superior people if you’re going to build a superior company. Mr. Smart’s advice – and his company – focus on being able to assess people so you can acquire top level talent.

For some of us, that’s completely practical. For others of us, it’s impractical. Thankfully, many of us can operate successful businesses with good to great employees. We don’t necessarily require the very best, but we may need to upgrade. 

The wheelhouse of my work focuses on enterprises achieving a few million bucks a year up past $100 million a year. For each of these companies, the difference in achievement between mediocre or average workers and good or very good employees is noticeable. Every CEO and entrepreneur says so. But not each of them are necessarily willing to do the necessary things to make the improvement. Some just wish things would magically be better. Others are working hard to figure out ways to make it better. I’m hoping you’re among that latter group. 

So what do we do if we want to upgrade our workforce?

First, and this is going to be overly obvious, but I’ve often found that we get so bogged down we often overlook the obvious. Examine your habits and practices to discover what has worked well in the past versus what hasn’t worked well. 

Have you ever had a problem with something say electrical? Perhaps it wouldn’t turn on. Only to find out it wasn’t plugged in? I suspect we’ve all done it. Embarrassingly we’ve discovered the problem after spending too much time thinking of every other possibility. We overlooked the first place we should have looked. Ditto with this problem.

It’s certainly possible, if not probable that what once worked won’t work any longer. Or at least as well. But sometimes we simply drifted away from a practice that was producing good results. It’s worth looking into. 

Do more of what works. Do less of what doesn’t. 

Perhaps parts of what you once did – that worked well – are worth reinstating. Be creative. Think it through. Discuss it with your leadership team to get feedback. 

Second, figure out your employment constraint. What’s the problem? 

This varies. Sometimes wildly. I know entrepreneurs in some parts of the country where the challenge is systemic of their location. Maybe they’re in an area where the economy is driven by tourism, but they’re not in the tourism business. That’s not the same challenge as another entrepreneur in a small college town where most of the applicants are young people looking to get part-time hours, not make a long-term career choice. 

Whatever the constraint is — identify it so you can figure out the depth and breadth of the problem. The business owner in a tourist town isn’t going to alter that dynamic. She’ll have to figure out a way around that problem. Ditto for the college town business owner. But you’re challenge and constraint may not be related to such things at all. 

Some owners are battling better paying job opportunities in other industries. Industries where the profit margins afford higher wages than they’re able to pay. In some cases, much higher. What do you do? You commit to figuring it out. For example, I know retailers who closely examined their workforce in detail and their hours of operation. By adjusting the number of workers scheduled at various times they were able to upgrade their compensation programs to improve productivity with fewer employees. The result? Happier employees with improved incomes and better opportunities. Such ideas come mostly from facing the reality that the future isn’t going to be defined by the past. It’s about getting unstuck and letting go of how things were once done. 

You can’t figure out solutions until you first know why you’re experiencing the challenge or the constraint. Make sure you can prove the constraint. Don’t just jump to a conclusion. “We can’t get good people because we just can’t find anybody willing to work for $12 an hour.” Or, “We can’t find people willing to work the hours we need.” Are these assumptions or do you have evidence? 

Be an evidence-based leader!

As much as possible, know the answer. The truth will help set you free!

Third, deploy creativity to solve the problem. Do you want to know the biggest opportunity most companies have when it comes to upgrading people? Baby boomers. People over 50 years old have proven superior to many employers willing to give them a chance. They have maturity, life experience, good manners, strong work ethic and don’t always need top dollar because they’re often searching for other things at this stage of their lives. Too many entrepreneurs though discount them, thinking they’re unable to learn new skills, or adapt, or follow instructions. Those are false assumptions. Jaded viewpoints that make as much sense as throwing all Millenials under the bus of “they don’t know how to work hard.” Don’t write off an entire segment of the population because you’re biased against them. Open yourself up to the possibility that you can upgrade your workforce after you upgrade how you think. And how you approach the challenge.

Lastly, share the vision, mission, and purpose. Don’t assume people get it. Help them get it. So many people are clamoring for a cause. A sense of purpose. An answer to the one-word question, “Why?” If you’ll be more passionate and clear about that with your employees, you’ll see a shift that may surprise you. A positive shift where mediocre work becomes good, good becomes great — and people behave as though their tanks are full. 

Don’t overlook or minimize our common desire and need for significance and purpose. As the leader of your parade, you’ll attract the people willing (and able) to help if you’ll openly share your own purpose and significance and help each person achieve that for themselves in the context of the work inside your company. 

Be well. Do good. Grow great!

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One step forward, two steps back. A better strategy is one step back, two steps forward. But that’s not how the cliché goes. I think we should change it.

Take a step back so you can move forward further, faster! 

I’m not talking about regressing. Not far from where I live there are two sweet tree-lined streets that are heavily traveled. But there’s a problem. When it rains a lot, the roads flood because they’re in very low lying areas. Yellow signal lights are activated by the city then gates are pulled together to keep cars from going any further. Those of us who live in the area know when it rains a lot we’d better figure out some other route. Sometimes I forget, only to get to the warning light and have to turn around and go back. It’s the only path forward.

What do you do when life doesn’t present you with a yellow flashing warning light though? How do you know it’s time to turn back?

Sometimes you don’t. That’s why we dig ourselves into a hole and we keep digging. We’re unaware that what we’re doing isn’t working, or likely to ever work. Before we can ever advance we have to stop hurting ourselves from moving forward. Rule one: stop moving backward. The paradox is that the path forward begins by seeing we’re already moving backward…but now we have to move back even further. That’s when resistance kicks in. Our brain and our desires compel us to not do it.

Seeing the reality of our current actions isn’t always easy. We feel like this digging (hustling, grinding – pick the term you love most) is moving forward. No, we’re not seeing signs of success, but how are we to know we’re mere days away from breaking through? We all think about it and talk about not quitting too soon. So we keep digging. Thinking it’s the wise option. 

What if we’re wrong? 

I was watching one of those HGTV flip shows late one night. You know the shows. Couples in various markets in the country buy homes, rehab them, update them and flip them for a profit. Every episode is pretty much the same. Buy the house as inexpensively as possible. Sink as little into as necessary, or as much as necessary, depending on the market and comparable prices in the area. Sometimes they encounter a problem though. Suddenly they need to sink in another $2,500. Then they encounter a problem that has to be fixed, like electrical or mold. There goes another $3,000. Suddenly, the flippers realize their math isn’t going to work if they don’t stop investing more money into the property. Sometimes they guess right. Sometimes not. Of course, on TV they always get it right. We don’t see the downsides of the flipping business. Those times you invest more than you make back. Watch just a few episodes and you quickly realize it’s a game of cost containment and market conditions. 

Look at your life in the same way. Cost containment versus market conditions. Can I invest more time and money and make a return on the investment? Well, I think I can. But even these seasoned flippers often get it wrong. They buy a house for $108,000, sink another $60,000 into it thinking they can sell it for $225,000. So they enter the game expecting to earn a gross profit of $57,000. Once the rehab begins they find problems they didn’t budget for. Electrical. Structural. Plumbing. Mold. Now they’ve sunk an additional $20,000 into their costs. That $57,000 expected return is now $37,000. And once they list it, expecting to sell it for $225,000 and quickly. But two weeks on the market the only offer they get is for $212,000. They don’t make $57,000. Instead, they make $24,000. Life doesn’t always go as expected. 

The lesson? We all have to adapt. Knowledge and speed are critical. 

The more flippers know about the project the better. Those hidden problems are the costly ones. And the speed with which they can do the work, and how quickly they can sell the property — those are major elements of their success. 

It’s the same with our lives. Personally and professionally. 

Knowledge. Speed. Key ingredients for our success, growth, improvement and transformation. 

The quicker we know we’re stuck, the better. It all begins with understanding things as they truly are so we don’t delude ourselves. Flippers can be delusional about how much return they’ll get on a specific investment. Will those hardwood floors warrant a significantly higher selling price? They may feel very strongly, “Yes.” But they may be wrong. It could be an expensive mistake. 

I live and have grown up in oil field country. My grandfather was a wildcatter. Guys who drilled oil wells on speculation, hoping to strike oil. The challenge for wildcatters is, “How deep do you drill before you give up?” All my life I’ve heard the saying, “Don’t keep drilling a dry hole.” Make sense, right? Don’t keep spending money and time to drill a hole that will never produce results. 

That’s great except it doesn’t address how you can know to stop drilling. It’s the same challenge we all have. We don’t start drilling or rehabing a house (if we’re a flipper) thinking failure. We’re fixated on the success we see in our mind. It can be hard to let go of that belief. Especially if we’re already heavily invested in money and time. Every seasoned negotiator knows the benefit. The more time you make the other person invest time in the process the more likely they’re going to want to make a deal. Nobody wants to walk away from a deal after we’ve spent so much time trying to make it happen. Is it reasonable? Who says we have to behave reasonably?

How can we protect ourselves? How can we see clearly that it’s time to stop and turn back…otherwise, we’ll never be able to move forward? 

Outside perspective. That’s how. The elimination of our blind spots and the reduction of our false assumptions can happen effectively when we surround ourselves with people who care enough about us, and our success, to help us figure it out. We don’t need – or want – people to take control of our lives. We still want to be in charge of our own destiny. We just need safe, caring people capable of asking us tough questions, challenging our assumptions, pushing us…all in a non-judgmental way. 

The answer is to surround yourself with people willing and able to serve you. People who have no vested interest in your outcome except to see you achieve the goals you’ve established for yourself. Now you can see THE PEER ADVANTAGE. The advantage of having people in your life who will do that for you. 

Convenience is speed. Online and virtual make it powerful.

The power of THE PEER ADVANTAGE is why I’m now building two groups of U.S. based entrepreneurs bold enough, hungry enough, hard-charging enough to do that for themselves. I want to invite you to take some time to check out the details at ThePeerAdvantage.com 0r you can jump start things by filling out the application form at BulaNetwork.com/apply. Your application doesn’t put any pressure on you or me, but it gives us a starting point for a phone call. Apply right now. 

Be well. Do good. Grow great!

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Sincere honesty should come more easily, but I understand why it’s often tough. We live with masks mostly permanently affixed to our face. Showing the world what we want them to see. Saying things we know the world wants to hear. Fooling ourselves into claiming we’re being polite. Or positive. 

Candor is tough because of judgment. We fret about what people will think. Here’s where we get it wrong…we think people want polite lies more than they want sincere honesty. There are so many problems with that. Dishonesty being up near the top. How is dishonesty a good strategy for life?

I’m not talking about being rude or obnoxious. This isn’t about leaving tact behind. Quite the opposite, it’s about raising your emotional intelligence! Elevating your awareness and empathy. 

People too frequently define candor as being able to tell people bad things, or negative things. WRONG! It’s being able to tell people the truth. It’s letting go of insincerity, fluff and bull. It’s compassion, empathy and caring. 

Let me explain by talking about corrective employee discipline because this is where it often comes up in my conversations with CEOs and other top-level leaders. 

Question: Do you think it’s fair or honest to terminate an employee who doesn’t see it coming? 

Don’t be so fast to answer. Think about it. Then think about how you want to answer compared to the reality inside your company. Yes, every HR professional will push you to document, document, document. And to put employees on a PIP (performance improvement plan). Let’s assume you do all that as you should in order to protect yourself legally. 

But I’m not talking about your legal obligations. Those are a given. I’m talking about moral obligations, actions you take because it’s the right thing to do. I’m talking about CANDOR, sincere honesty. 

It’s too easy to be a coward. To avoid a confrontation, that’s the word I usually hear whenever I bring up the topic of “candor.” Curious, isn’t it? Did you think of “confrontation” when you heard me first say “candor”? 

Now we’re getting to the heart of why candor is so absent in companies. We’ve got it all twisted around. Are our lives so absent of sincere honesty that we think to deploy it would result in an immediate confrontation? That’s just plain sad!

But if it does, so what? You don’t want your sincere honesty to be questioned? Aren’t you prepared to explain it, or defend it – if you must? 

Let’s take the employee on a PIP. Does the employee realize the severity of their circumstance? You can convince yourself, “Well, they should see it.” Or, you can make sure with candor!

For me, this is not difficult stuff because of my view of leadership. SERVICE. 

As the owner, your job is to serve the people who work inside your company. Stick with the illustration of the employee on an improvement plan. They’re quickly headed toward being dismissed. Maybe that’s not been explicitly communicated. If you’re going to serve them well, you’ll have to make sure they know how serious things are. Like the late-night infomercial announcers say…but wait a minute, there’s more! Don’t they deserve to know what they must do to turn things around so they can maintain employment? Of course, they do.

Enter the need for CANDOR. 

Every leader I know is preoccupied with “employee engagement.” You know what drives employee engagement? One thing. And only one thing. Leaders who care. Leaders who care about the people they’re worried about being engaged. If leaders don’t care about people, people know it. They will not be engaged. I don’t care how many consulting companies you bring in to perform 360 reviews or any other tactics or tricks. Won’t work. Won’t stick. Save your money. And everybody’s time. You’ll garner more respect by continuing to not care about people and stop faking like you do. People would respect you more if you told them, “Listen, I don’t care about you people. I only care about our revenues and profits so I can afford a fancier lifestyle. If you wanna work for somebody who is going to care about you as a human being, then you’re at the wrong place!” You could at least be guilty of candor instead of hypocrisy. 

A better strategy for employee engagement and effective leadership is to genuinely care about your employees. But if you’re a miserable human being, that’s not going to happen…so deploy whatever tactic you want. Good people won’t stick around so I don’t worry about them. The bad people will stick around so you’ll both be getting what you deserve. It’s those marginal people who worry me…the people who could be better if you were a decent boss. A boss who cared enough to deploy candor. Who saw the value of sincere honesty as opposed to insincere dishonesty. 

But you’re better than that. You’re just likely afraid that candor won’t work because you’ve predetermined how it’s going to go. I’m not going to tell you to trust me. I’m going to tell you to trust candor. Trust honesty. Mostly, trust that if you care about people – your people doing the work you need done – then candor is your best friend. It will change your world for the better. And it will serve your people better than anything else you could do. 

We’re honest with people we love. Do you love your employees? If you do, then act like it. Tell them the truth. Share with them all that you can while still protecting them. Don’t lay on them anything beyond their ability to control, or to contribute toward. We love our children, but no matter how old they are we don’t want to burden them with things they can do nothing about. Yet, we want their support and we want to make sure we’re supporting them.

Mutual respect. Mutual concern. Mutual compassion. 

You want the truth. You need the truth. Who’s the leader? YOU. 

Then start delivering the truth. Don’t confuse candor with harshness or anger. Remember, candor is sincere honesty! SINCERE. That means it’s genuine. It’s free from deceit. It’s filled with honest intentions. It’s service. It’s the stuff of leadership.

Be well. Do good. Grow great!

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Funny how some things you learn when you’re young in business stick with you. This is one of those lessons I learned when I was still a teenager selling stereo gear. Sometimes you can really dazzle somebody by doing something extraordinary. Do it.

There’s no hard fast rule for knowing when to do this, but it’s powerful for many reasons. It creates a customer who is excited and happy. It fosters good news being spread about you and your business. It demonstrates how important customers truly are to your employees. It shows your heart of leadership and service.

The lady purchased a pair of stereo speakers. They were fairly large, floor-standing speakers. The company I worked for manufactured them in their own shop. The cabinets were thick wood with an oak finish veneer. She had them for less than 2 days. Somebody, presumably the man in her life (she was probably in her 20’s so she seemed old to me since I was still in high school) unboxed the speakers to help her place them in her living room. Well, the doofus evidently didn’t know to open the bottom of the box, flip it upside down onto the floor, then slide the box off the speaker. Instead, he attempted to slide the speaker out of the box while holding it and as you might imagine…it didn’t go well. For the speaker. Or him. The speaker landed on a corner and it boogered up the corner. She was sick about it. So she called. I told her to bring it in and let me look at it to see what we could do. (This was before digital photography so we didn’t’ ask customers to take a photograph, then take that film to the drug store to be processed, then hand deliver the hard photo.)

I was expecting it to be awful. Like the corner flattened completely. It was badly scratched and the finish was damaged. I asked the manager if somebody in our shop might be able to repair it. He was pretty confident they could. We stood there talking about it and I decided to plead her case. She had purchased a complete system and spent considerable money. Anticipating my request (I guess), he said, “Just take them back and give her a new pair. Make sure you show her how to unbox them.” 

Thankfully, I had asked her to bring in both speakers (they were in separate boxes). That day I was able to do for her what I knew I’d be unable to do for everybody. She was beyond thrilled. In fact, I’d guess she was more excited about that than when she first got the system, just 48 hours earlier. She was sure to tell everybody how terrific I was, and how awesome our store was. She was even thrilled seeing how to unbox them (another lesson I learned; don’t assume customers know what you know…show them). 

I’ve got tons of stories from my years running retail companies. So many times I’ve done extraordinary things for customers. Things I’d never be able to do for everybody, but I quickly learned you just do it when you know it’s the right thing to do. It’s a feel kinda of a thing. You know it when you feel it. Or see it. 

People are people. Yes, employees are people, too. 

I’ve hired a number of people in my life who were down and out in some way. People who struck me as good people, potentially good employees, but people who seem to need a break for some reason. Sometimes I’ve hired a person then taken them shopping and purchased them appropriate working attire. Sometimes I’ve advanced them pay so they could rent a place to live. Or make a down payment on a car. Above and beyond actions for an individual — something done for them that I clearly wasn’t going to do for everybody. Right is right. 

Enter judgment. Enter fear.

I’ve heard it all through the years. People have challenged me saying, “You’re just opening yourself up to have everybody expect that.” Or, “You can’t single out an employee or you’ll have big trouble from the other employees.”

I’ve behaved this way for decades! I’ve never, ever encountered a single problem. And if I had, I would have had no problems. Others may have had a problem, but I wouldn’t have taken ownership of it myself. Doing something good – something extraordinary – for a few doesn’t mean everybody gets a trophy.  Besides, I grew up in a Christian home and even as a teen I already knew a truth.

Proverbs 3:27 “Withhold not good from them to whom it is due, When it is in the power of thy hand to do it.”

Okay, maybe it wasn’t always “due,” but it was needed. And as a leader (even as a teenage salesperson), I had the power to do it, or to influence it. So I did. 

Today is the last day of the month. I’m encouraging you to end the month on a high note. And to jump start November, too. It’s right and it makes more sense than ever before. 

I grew up in retail back in the days before the Internet, or cell phones, or fax machines. If one customer with a complaint could tell 9 people (I remember that stat being put forth as fact) back then, think of how many hundreds of people can be told today. And if one customer with an extraordinary experience could tell a few people back then, they can post it all over social media today and get the word to potentially thousands. Not to mention Google and Yelp reviews, and all the other places where people can extol how terrific we are at taking care of customers. The same goes for employees. Glassdoor and other employee review sites – plus social media – can also spread the word. 

Stories spread the news. People talk. They share. 

But…

That’s not why we do it. That’s just a big collateral advantage to doing the right thing. We do the right thing because it’s the right thing to do. 

Is your heart and mind open to going the extra mile when you can? That’s another Biblical principle based on Matthew 5:41 “And whosoever shall compel thee to go one mile, go with him two.” Some call it second-mile religion. Well, I’m here to tell you that second-mile religion inside your company works! At every level. 

Being nice is its own reward. Doing the right thing is, too. And we all know that what goes ’round comes around. So today, and tomorrow, do for a few what you can’t do for everybody. Don’t be afraid. 

Be well, Do good. Grow great!

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Hustle. It’s the battle cry of the modern entrepreneur. It means work hard, work long…put in more hours, make more sacrifices than the next guy. Or than anybody else. 

The notion is that talent and skill are largely what they are. And that the big variable is the effort, which is quantified by what you do and how long you do it. 

My view of hard work is that yes, it’s hard. And often necessary. But I’m not going to make some sweeping generalization about it either. 

We love to hear stories of Larry Bird as a child shooting thousands of baskets daily out on the family farm. We lionize the effort, the dedication. For good reason. It’s noteworthy. 

There are countless stories that could be told of high achievers who found something they were quite talented at that didn’t require such levels of extreme dedication or practice. People very capable of greatness who didn’t necessarily have the obsession to do that thing at the expense of everything else. 

Where do you fall in all this? Where do I fall? I don’t know. I honestly don’t. I can truthfully say that I have confidence in myself about many things and a complete lack of confidence about many other things. There are things I enjoy that I think I’m pretty good at, and other things I enjoy that I’m less sure about. 

Working to exhaustion seems to be the mantra that most disturbs me because I have perspective. I’ve done it. Multiple times in my career. Often because I had to. Other times because I wanted to. Like most things in our lives, it ebbs and flows. Some days you eat the bear. Some days, the bear eats you. 

My biggest advances forward, my most positive moments of growth didn’t happen in the middle of the battle when I was putting in 80-hour work weeks. They came when I stepped back and took a deep breath. Either because circumstances gave me the opportunity, or because I felt myself simply needing a reprieve from the grind. 

Deep breathing time. Reflection time. Time to ponder. 

Frenetic movement doesn’t mean you’re hustling. Don’t mistake motion for action. 

There’s a reason you hear the cliché of getting our best ideas in the shower. Stepping away gives us a perspective that’s difficult to see when we’re dodging bullets in the battle. 

Our minds need time to process the work. To reflect on what we’re doing, and what we’re learning. To come up with alternative solutions, or to just come up with any solution. To spot opportunities unseen in the daily grind of it all. 

I have an iMac. It’s got a high-speed processor and plenty of RAM, meaning it’s got good horsepower. Most of the time it hums along quietly while multiple programs are going. I’m sure under the hood, it’s working hard, but it’s not hitting its full capabilities. 

But I can start processing an hour long video, have email open, have multiple Chrome tabs open, and start recording audio and all of a sudden I can hear the internal cooling mechanism kick into gear to cool down the engine. I can quit one or two of the less taxing efforts – like closing down Chrome – and the computer clearly stops pushing itself so hard. I’d imagine I could go the other way though and try to process a second video file and I’d quickly find out how much the computer could take. Would I be able to tax it enough to cause it to shut down to protect itself? Yes. The computer is designed, so I’m told (I’ve never tried it), to shut down if it begins to overheat. 

What a stupid feature, right? I mean, doesn’t this iMac know the value of hustle. Can you hustle too much? Can you work too hard? 

Work requires rest. 

Some people need more than others. I’ve lived my entire life not needing much sleep. I love to sleep, but I don’t get much of it. And the older I get, the less I get.

Additionally, my circadian rhythm has always involved about 90-minute sleep cycles. I can sleep for 90-minutes then be up for hours, and keep that cycle going until morning. It’s not terribly uncommon for me to squeeze in two 90-minute cycles in a night. And I can just about set a watch to the 90-minutes. When I say “about” 90-minutes, it’s within a minute or two. Weird. 

Even freaks like me need rest though. Some days I have to nap. Not often, but some days. My body just starts telling me, “You’re done!” 

It’s important to listen to yourself and not the entrepreneurial landscape that’s yelling for you to earn your HUSTLE merit badge.

Rest is rebuilding. Gaining energy for the work ahead. 

It’s also healing. Regenerating time. 

Rejuvenating time. Giving your brain – your processor – time to cool down to a more optimal temperature where it’s able to perform at a higher level. 

Permit me to make some suggestions. 

Devote a bit of time each day to do nothing. No meetings. No phone calls. No reading. Just something completely passive. Time where it’s not about accomplishing anything. Checking something off your to-do-list. 

For me? It’s slapping on headphones and listening to music. I may do it for a few minutes here and there, multiple times. I may do it for an hour. I do it until I’m ready to get back to it, whatever IT is. 

Schedule time to reflect. Reflection is looking back. What’s working? What’s not working? Reflection is meant to teach, not punish. This isn’t time set aside so you can berate yourself of your mistakes. Instead, it’s time to learn, like the athletes who watch film of their last game…you’re looking closely at what you did so you can do better in the future. 

Schedule time to consider tomorrow. For me, this is dreaming time. Not dreaming during sleep, but intentional dreaming about the future I most would like to create. It’s time when I ask myself what I most want and why. Sometimes it involves writing. Sometimes it involves talking to myself. Sometimes it involves fantasy, imagining what may seem like the impossible. It’s my time to permit my mind to go wherever I’d like to travel. Future time. Better time. 

I hope this helps you. Better yet, I hope you’ll more soberly consider it and give it a go. Let me know how it works out. 

Be well. Do good. Grow great!

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