Build Rapport Before You Start Selling

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Connections come from being able to relate, communicate and understand each other. Sometimes it happens effortlessly. Other times we have to really strain to make it happen. Then, there are those occasions where it’s just not going to happen…unless we intervene and do something constructively.

Salespeople have to be willing to go the extra mile for it…or risk losing all hope of creating a customer. Rapport building is a skill. It can be learned. Don’t spend all your time learning about your product or service. Rarely do we decide to do business with people who have the most product knowledge. We do business with people we can relate to well, people who understand us and people we feel we understand. It all leads to like-ability – rapport. You know the definition of rapport, don’t you?

harmonious or sympathetic relation

About the author: Randy Cantrell is the founder of Bula Network, LLC – an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit ThePeerAdvantage.com