Episode 101 – One Price Does Not Fit All

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They're not all the same price.

Today’s show addresses one of my most recent urgent topics with clients, pricing.

Coupled with pricing have been ongoing conversations about budgets and discounting. Blame it on the economy, but whatever the reason I’m finding so many small business owners experiencing challenges to their pricing structure.

Prospects blame it on the constraints of the budget. “I don’t have the budget for that amount,” they claim. Quite often we’re stuck with a single priced offer.

Look at those crabs. You’re budget won’t allow you to spend $6. Well, that’s why that one $5 crab is sitting there. Notice there’s only one $5 crab. Brilliant marketing and sales strategy. Save a buck, but there’s only one of them! Buy him. He’s puny, but you can save a whopping dollar. He’s a budget crab!

Washington, D.C. is living proof that budgets were meant to be broken. I’ve never seen a budget yet that wasn’t flexible. It’s an easy scapegoat for buyers. Blame it on the budget. Don’t fall for that.

Mentioned in today’s show is SaltyDroid.info. It has to do with commenting on blogs. Listen to the show and let me know if this has ever happened to you. Call me an “idiot,” but I’m willing to own my words. I was very tempted in today’s show to riff about the curse of digital anonymity, but I’ll save that for another day. My comments at SD’s site do have application to today’s subject though. I did make an effective tie in.

Check out the “Hire Me” page. It’s brand new.

Plug in your email address over there to the right and I’ll make sure you get my Bula Business Builder Newsletter. Don’t worry. It comes out quite randomly.


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