Special Labor Day Weekend Episode – Dread, The Eyes Of Motivation

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Egg eyes of dread

Success is hard. Failure is harder.

Two things motivate most people who embark on the road to self-employment:

1. A problem for which they’ve not found a suitable solution
2. Dread

This isn’t a hard fast rule. It’s what I’ve observed during my 39 years of business experience.

Pursuing passion is terrific, but in far more cases than not, I’ve seen people whose passion was to avoid some pain. Maybe it was the pain of going to a job they hated. Maybe it was the pain of dreading that they’d be downsized at any moment. Maybe it was the pain of having a problem for which they could find no solution. Or, they couldn’t find a solution that was as good as one they believed they could create.

“I don’t know what I want, but this ain’t it.”

We’re often more driven to avoid pain than we are to capture pleasure, or fulfillment. It makes sense. First things first and all that.

I’ve taken people to the emergency room before and the first course of action – after quickly assessing the problem – is to get the pain under control. Pain management is a primary driver behind health care. It’s also a big driver behind business building…or career building.

Does that seem shallow to you? It shouldn’t be. To live a life where you can limit the amount of dread…that’s a good thing. An honorable thing.

Mentioned in today’s show:

Carol Roth‘s book, The Entrepreneur Equation
Randy Pauch’s Last Lecture
• We’ve got rich folks in Dallas. Big Rich Texas!
• 1 Tim. 6:10, “For the love of money is a root of all kinds of evil: which some reaching after have been led astray from the faith, and have pierced themselves through with many sorrows.”
• It’s money that matters, but not most. Ask Randy Newman. Or ask him again.
• Money doesn’t care, but people do.
• People. Love. Just 2 things that matter more than money.

Happy Labor Day Weekend!

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