Sometimes It Pays To Not Mirror The Other Guy’s Behavior

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When they zig, zag.

It’s often the advice of folks in the advertising game, but it can also pay off big in other areas of communication.

As with most areas of self-control, it can be easier said than done. It can also be among the most effective tools in your rapport-building toolkit.

About the author: Randy Cantrell is the founder of Bula Network, LLC – an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit