Talk Less, Sell More

Lots of people talk too much. Even me. Sometimes. Actually, too often. It’s not a bad trait if you produce videos and podcasts. It’s a terrible trait if you want to succeed in sales.

I was in sales long before I was in podcasting, or videocasting. Or blogging. I grew up selling, but it wasn’t because I enjoyed talking. It was because I was hungry for money, and I was curiously interested.

I quickly discovered I had the ingredients necessary for sales. Like every novice, when I began I had to learn, practice and improve. One of the first lessons I learned was to shut up and listen. Even though I learned it well, I still sometimes forget.

3 comments… add one
  • Hiten Vyas Feb 14, 2012 @ 16:15

    Hi Randy,

    I loved your video and you have a great voice! I agree with what you say. When out selling, it’s far more important to listen to the people we are talking to, rather than yapping away about our own products and services. What is your opinion on the differences between selling in the real world compared to selling online? Other than the lack of live interaction with online selling of course.

    Keep up the great work!

  • RandyCantrell Feb 14, 2012 @ 16:57

    @Hiten Vyas Hey, Hiten – too many selling online don’t think about “real world” people. Every dollar is attached to a real-live human. The biggest differences in belly-to-belly selling vs. online selling is direct, face-to-face dialogue, but there are ways to incorporate the getting-to-know-you component. Video and audio helps.

  • Hiten Vyas Feb 17, 2012 @ 17:06

    @RandyCantrell Hi Randy,

    I just wanted to say a big thanks for answering my question. Have a good weekend!

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