Talk Less, Sell More

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Lots of people talk too much. Even me. Sometimes. Actually, too often. It’s not a bad trait if you produce videos and podcasts. It’s a terrible trait if you want to succeed in sales.

I was in sales long before I was in podcasting, or videocasting. Or blogging. I grew up selling, but it wasn’t because I enjoyed talking. It was because I was hungry for money, and I was curiously interested.

I quickly discovered I had the ingredients necessary for sales. Like every novice, when I began I had to learn, practice and improve. One of the first lessons I learned was to shut up and listen. Even though I learned it well, I still sometimes forget.

About the author: Randy Cantrell is the founder of Bula Network, LLC – an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit

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