Trust People, But Always Cut The Deck

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Recent discussions about the FTC crackdown on testimonials for Internet marketers have brought to light the fine arts of deception, lying and fraud. Enron and Bernie Madoff preceded this news – so it’s not quite the newsflash it might otherwise be. Cheating is commonplace.

Pick any area of human endeavor and you’ll find deception and cheating. Education, business, religion, and all others. Marketing and sales are especially susceptible to it because people are working to exchange something for money.

The competitive edge – YOUR competitive edge – can be honor, integrity and complete honesty, 100% of the time.

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About the author: Randy Cantrell is the founder of Bula Network, LLC – an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit ThePeerAdvantage.com

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