What’s Your Lifetime Value & How Can You Increase It?

Peyton Manning and Jim Irsay held a press conference on Wednesday. Both men are very rich. Both men had successful fathers. I suspect both men will have a high monetary lifetime value. Peyton’s next contract is likely his last, and perhaps will be his highest!

Marketing folks often urge businesses to compute the lifetime value of a single customer. Today, I’m going to encourage you to consider your life in terms of lifetime value.

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