Trust People, But Always Cut The Deck
Recent discussions about the FTC crackdown on testimonials for Internet marketers have brought to light the fine arts of deception, lying and fraud. Enron and Bernie Madoff preceded this news – so it’s not quite the newsflash it might otherwise be. Cheating is commonplace.
Pick any area of human endeavor and you’ll find deception and cheating. Education, business, religion, and all others. Marketing and sales are especially susceptible to it because people are working to exchange something for money.
The competitive edge – YOUR competitive edge – can be honor, integrity and complete honesty, 100% of the time.
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