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Bigger is better. I know ’cause I’m in Texas.
You know it, too though. More Twitter followers. More Facebook likes. More blog subscribers. More podcast listeners. More is better. When it comes to numbers, higher is better. Right?
Well, it depends.
It depends on what those numbers represent. More often than not, they don’t have any significant meaning. That’s not to say they don’t represent a real person, but that real person may have no interest in you or what you do. Rather, it’s safe to assume that each number presents a real person interested in their own stuff, their own agenda.
We have to realize that the people we follow in social media are not the people most likely interested in what we do, or in buying our stuff. It’s likely that your social network consists of people who interest YOU. You follow them. If per chance they follow you back, we’ll that doesn’t mean they have any interest in YOU or in what you do. That’s not some cynical view. It’s just reality.
I follow Tom Peters because, since the publication of In Search of Excellence, Tom has been on my radar. I developed a fondness for him and his work. I’ve purchased every book he’s written. I’ve paid money to see him speak more times than I can count. I’ve even touched more than the hem of his garment, I’ve experienced a handshake with Tom on just about every occasion where I’m gone to hear him speak. Tom has no idea who I am, nor should he. His crowd is vast – the result of numerous books and speeches, and years in the making. He can’t possibly know everybody who is his customer.
Fact is, I rather like Tom Peters. I like what he says and how he says it. And you know what? He’s far more liberal in his leanings than me. But still, I find him a provoking character who fosters my thinking. I rather enjoy that. Most people aren’t indifferent about Tom. I suspect people are attracted to him or repelled by him. He’s likely okay with that.
The fact that I follow him means I’m interested in him. If he were to follow me back (and he hasn’t), it doesn’t mean he’s interested in me – other than reciprocating, which isn’t necessarily meaningful. It’s just polite, but totally unnecessary.
Almost everybody I know is chasing numbers. They want more subscribers and followers. Daily that’s their focus. They never stop to think, “Will these people ever buy anything from me? Are these people interested in ME?” In almost every case, the answer is, “NO!”
The numbers don’t necessarily represent opportunity. They may, but they may not.
Today’s show is about the numbers – specifically chasing the numbers. Make sure you’re reaching the people you need to reach – the people who need you!
Thanks for listening to me. My goal is to be true to my purpose here – to help you build a better life, a better business. Let me know if I’m hitting or missing the mark.
