Randy Cantrell

Randy Cantrell is the founder of Bula Network, LLC - an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit ThePeerAdvantage.com

Episode 101 – One Price Does Not Fit All

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They're not all the same price.

Today’s show addresses one of my most recent urgent topics with clients, pricing.

Coupled with pricing have been ongoing conversations about budgets and discounting. Blame it on the economy, but whatever the reason I’m finding so many small business owners experiencing challenges to their pricing structure.

Prospects blame it on the constraints of the budget. “I don’t have the budget for that amount,” they claim. Quite often we’re stuck with a single priced offer.

Look at those crabs. You’re budget won’t allow you to spend $6. Well, that’s why that one $5 crab is sitting there. Notice there’s only one $5 crab. Brilliant marketing and sales strategy. Save a buck, but there’s only one of them! Buy him. He’s puny, but you can save a whopping dollar. He’s a budget crab!

Washington, D.C. is living proof that budgets were meant to be broken. I’ve never seen a budget yet that wasn’t flexible. It’s an easy scapegoat for buyers. Blame it on the budget. Don’t fall for that.

Mentioned in today’s show is SaltyDroid.info. It has to do with commenting on blogs. Listen to the show and let me know if this has ever happened to you. Call me an “idiot,” but I’m willing to own my words. I was very tempted in today’s show to riff about the curse of digital anonymity, but I’ll save that for another day. My comments at SD’s site do have application to today’s subject though. I did make an effective tie in.

Check out the “Hire Me” page. It’s brand new.

Plug in your email address over there to the right and I’ll make sure you get my Bula Business Builder Newsletter. Don’t worry. It comes out quite randomly.


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Special Labor Day Weekend Episode – Dread, The Eyes Of Motivation

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Egg eyes of dread

Success is hard. Failure is harder.

Two things motivate most people who embark on the road to self-employment:

1. A problem for which they’ve not found a suitable solution
2. Dread

This isn’t a hard fast rule. It’s what I’ve observed during my 39 years of business experience.

Pursuing passion is terrific, but in far more cases than not, I’ve seen people whose passion was to avoid some pain. Maybe it was the pain of going to a job they hated. Maybe it was the pain of dreading that they’d be downsized at any moment. Maybe it was the pain of having a problem for which they could find no solution. Or, they couldn’t find a solution that was as good as one they believed they could create.

“I don’t know what I want, but this ain’t it.”

We’re often more driven to avoid pain than we are to capture pleasure, or fulfillment. It makes sense. First things first and all that.

I’ve taken people to the emergency room before and the first course of action – after quickly assessing the problem – is to get the pain under control. Pain management is a primary driver behind health care. It’s also a big driver behind business building…or career building.

Does that seem shallow to you? It shouldn’t be. To live a life where you can limit the amount of dread…that’s a good thing. An honorable thing.

Mentioned in today’s show:

Carol Roth‘s book, The Entrepreneur Equation
Randy Pauch’s Last Lecture
• We’ve got rich folks in Dallas. Big Rich Texas!
• 1 Tim. 6:10, “For the love of money is a root of all kinds of evil: which some reaching after have been led astray from the faith, and have pierced themselves through with many sorrows.”
• It’s money that matters, but not most. Ask Randy Newman. Or ask him again.
• Money doesn’t care, but people do.
• People. Love. Just 2 things that matter more than money.

Happy Labor Day Weekend!

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Episode 100 – Nothing Fails Like Success (Hitting The Century Mark)

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"Nothing fails like success." Arnold Toynbee, historian

Cliff Ravenscraft, aka the Podcast Answerman, talks about podcasters making it to episode 7. I think he means that if you can create 7 episodes of a podcast then it’s likely your interest level is high enough to keep going. I’m proof that it’s easy to talk about things that interest you.

In today’s show I’m going to pick back up with Stephen Covey’s book, The 8th Habit. That quote by Mr. Toynbee is worthy of a single show. I built today’s show around that quote and the context of it in the book.

I hope you enjoy this 100th episode (honestly, I passed the century mark a while back what with all the special episodes I’ve released). If it proves anything…it proves I won’t quit. Not today.

Mentioned in today’s show:

Rush Limbaugh
Kevin Kelly’s 1000 True Fans post (one of the most linked-to-things here at Bula Network)
SEO Book is Aaron Wall’s website
The Salty Droid blog (warning: he’s profane)
Kindle technology completely changed the pricing of ebooks

Coming Soon!

A “thank you” show is in the works. There are plenty of people who have helped me directly and indirectly. Some of them don’t even know they’ve helped. Others, are very aware.

Have you ever sat down to think of ALL the people who have helped you? I should do that more often.

The world is full of people who contribute. Yes, there are the takers, but an awful lot of people willingly give. Surround yourself with them and it’ll foster that behavior in your life. Look for this “thank you” show coming soon!

Thanks for listening. I hope you’re subscribed to the podcast.

Have a safe, happy Labor Day weekend holiday!


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Episode 99 – Know Thyself (The Tough Work Of Seeing Yourself As You Really Are)

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It’s hard to see yourself as others see you…as you really are.

Yes, that’s me in the mirror. I don’t think I look like that, but sometimes other people do.

The name of the game is awareness. Sometimes our awareness is hindered by our inability to see ourselves as others see us, or as we really are.

Let me give you three specific actions you can take to help you know yourself better. You can give yourself a better, more accurate picture of who you really are when you actively engage in all of them.

1. Use meaningful measurements
2. Seek wise counsel; ask others
3. Self-examination

Today’s show references these things:

Fox News coverage of hurricane Irene, particularly Shepherd Smith
Social Media Clubs, including the one in Dallas and the one in Ft. Worth
• Dallas is a pro sports town, particularly a Dallas Cowboys town
• Dallas Cowboys’ quarterback Tony Romo
Wayne “The Great One” Gretzky
Magic Johnson had great vision and awareness
George DeJohn’s fitness radio show
Episode 48 and others (I won’t take the time to list all the others, but you can search the term “strengths” here and find them)
• In episode 53 I talk about Dan Sullivan‘s concept, Unique Ability®
One Person/Multiple Careers by Marci Alboher
Career Renegade by Jonathan Fields
• A&E’s hit shows, Hoarders and Intervention
The GEICO Abe Lincoln commercial

Subscribe to the podcast over at Apple iTunes.

Thanks for listening,

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Episode 98 – The 8th Habit By Stephen R. Covey (Let’s Talk About It)

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First published in 2004, Stephen R. Covey‘s “The 8th Habit” was a highly acclaimed follow-up to “The 7 Habits Of Highly Effective People.”

For weeks I’ve been staring at this book on my bookshelf. It’s now been almost 7 years since I read it. I’ve been tempted to re-read it a number of times, but for some reason I’ve been distracted with other reading. Juggling too many books at once is a lifelong habit, my 9th habit.

At long last, I’m now re-reading it and decided I’d share my thoughts along the way. No, it won’t occupy every podcast, but I’ll talk about it every now and then. I hope to share some insights and thoughts sparked by Mr. Covey. He’s pretty good at such things, but I confess I found this book a bit cumbersome to read the first time around. That’s why I wanted to re-read it. I suspect I missed some things the first time around.

I’ll discuss this 8th habit and riff on about a few things. Don’t worry, I don’t talk about how Mr. Covey and I share nicely shaped heads to house our big brains…but we do!

Mentioned in today’s show:

Stephen R. Covey

Ryan Cantrell, my son; Joanna, his wife; Kinsley, their new daughter
Chris Pearson, creator of the Thesis premium WordPress theme (aff link)
Copyblogger, whose original killer design was provided by Chris Pearson
Brian Gardner, StudioPress
Aaron Wall, whose SEO Book website was my first introduction to Chris Pearson’s work
James Dalman, a friend I reached out to about a WordPress design for a client (he’s an old school rock-solid design guy)
Barron Cuadro, the one website design guy (not a friend) who was prompt and professional in returning an inquiry.
Phil Simon of PhilSimonSystems.com, author/speaker/all-around-good-guy
Marcus Sheridan, The Sales Lion, blogger/social media expert/friendly-supportive-online-buddy
One Bible illustration (even the heretics among us will have to agree the illustration is worthwhile)
• Winning friends and influencing people references a book by the famous Mr. Carnegie
• I am NOT opposed to selling things. In fact, I need to sell something. I help solopreneurs and small business owners with management and marketing issues. I sometimes accept payment for such help. 😀

Thank you very much for listening. I’d love to hear your feedback. You can call (214) 736-4406 any time, day or night and leave me a voice mail.

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Special Episode – Helping Solopreneurs And Small Business Owners In The Art Of Being Remarkable

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My primary objective these days is to help small businesses find and grab bigger waves. Some of my clients are already remarkable, but they’re dissatisfied. They want to be more remarkable. Others are just now trying to fly and struggling to gain some traction. It’s a wide range of people, products, services, revenue levels and business models, but…

they all want something more.

Today’s special episode is centered around one fundamental belief that I hold to be true. It’s counter-intuitive, but I’ve seen it work well in far too many instances. Here it is.

Focus on a group that is small, that you love and that you’re good at serving.

This statement focuses on two ideas that are both very important to your success: WHO and WHAT.

Who will you serve? Who do you want to be? Who do you most love serving? Who do you feel you can serve best?

What small group do you find most attractive? What do you most love about them? What groups do you most want to avoid? What work do you love most? What work do you most dread? What is it you’re good at – good enough to serve this desired group?

“But I’m not world-class,” says the would-be entrepreneur. Forget that. You don’t have to be world-class. Don’t get hung up with all the non-sense you read and hear. And stop wanting to serve the entire world. The world is a poor target market for most of us.

Give me just a piece of your time and attention and let’s see if I can provoke some thoughts to help you move forward. Forward progress doesn’t always happen in quantum leaps. Sometimes it’s the proverbial inch-by-inch progress. Sometimes it is a big leap. Take it as it comes. Take action and keep taking action. Don’t quit.

Thank you for listening,

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