Social and New Media
Lead your own tribe. Build your own community. Form relationships. Create great content. Build a list.
Recently, I was looking (and laughing) at photos of myself and my friends back when we were teenagers. Wearing wide ties. Bell bottom pants. And white shoes and white belts!
Oh, and polyester leisure suits! We can’t forget those stylish outfits.
Boy, did we look ridiculous. We had no idea how stupid we really looked.
Decades from now how might we view social media and all the other online relationship stuff? I have some opinions (you knew I would).
Those old photographs coupled with being unfollowed by a guy who has graced our presence here at Bula Network prompted today’s video episode. Yes, I returned the favor by unfollowing him. And if you think I’ll ever promote him or his work again, you are sorely mistaken. 😀
Providing value. Being memorable. Serving. Those are the things that trump a Twitter following, Facebook friends or Google + circles. Why? Because it’s people impacting other people in meaningful ways. Whether it’s a business that serves customers, or a health professional that serves patients…those moments – “relationships” – are moments in time that can have a lasting impact. That doesn’t mean we’re now friends – in the traditional sense – with the dental hygienist who cleans our teeth. She’s performed a great value to us though. Our relationship with her is bound by our need and her ability to serve that need.
Such relationships are far more honest than many online relationships that we currently think are important. When my “friend” unfollowed me on Twitter was he kicking me to the curb? No, not really. The fact is, he needed to promote his work. He reached out to me to help him do that. I obliged. We chatted a few times on the phone and Skype, but promoting him and his work was always the focus of the conversation. He never expressed interest in my work. I never pursued him about my life, or my work. It was, however, a two-way relationship because I happily helped promote him. It’s reasonable that, when he was finished with me, our time together was over. But, because of the current “white belt” way of thinking, it can seem harsh and unfriendly. Frankly, it’s practical and more genuine.
He unfollowed me. I unfollowed him back. We’re done, for now. Will he ever enter my life again? I don’t know. But I have the memory of having helped him, if only in some small ways. He has the memory of spending time with me, having me help promote him. That’s enough. It’s okay. It’s how the real world works and I don’t resent it.
The current fashion is to chase numbers and amass a following, a tribe. Years from now we’ll look back and see a bunch of white belts and wonder, “What were we thinking?”
Have you seen this already? If so, watch it again. It’s so worthwhile.
You haven’t seen this before? Oh, man. Are you in for a terrific surprise.
Since seeing this for the first time around Labor Day I bet I’ve watched this a hundred times. I laugh every single time. It’s been viewed about 9 million times now.
When I first saw it I suspected it may have been staged. I was quite happy when I quickly found out it was innocent and real. The Huffmans got a new laptop and were trying to figure out the webcam. Their granddaughter got the video and posted it. The rest is history. YouTube fame happened quickly and for good reason. It’s the best 3 minutes of video I’ve seen all year. Hands down!
They also have a Facebook fan page. 😀
This is a great primer for folks who just don’t get social media or today’s Internet-connected world. Enjoy!
“It’s all about building relationships,” says the expert. “Businesses must build community.”
People flock to this trough like hungry swine, devouring every word as though their business lives depended on it. Obviously many business owners believe it.
It sounds reasonable. Right, even.
Besides, we all want to be liked, loved and in good relationships.
And who doesn’t want to be part of a community? Better yet, who doesn’t want to be the Pied Piper?
Build your own tribe. Lead that tribe. How cool is that – to be the Chief of your own tribe leading the rest of us around like simps unable to decide for ourselves?
In a world where everybody is an expert about something (some among us are expert at everything), it’s about building relationships.
No, it’s not.
It’s about sitting in my car recording today’s episode before my second workout of the day. Today’s episode was recorded late yesterday outside The Yellow Studio. That’s why today’s show is another special episode. You might think it’s special in other ways after you give it a listen.