Snipe Hunting: Fixing Sales Problems That Don’t Exist

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Sure there are legitimate sales problems that need to be fixed, but more often than not I’m finding sales managers (and salespeople) determined to fix problems that don’t exist.

As we wind down another month, sales teams all over the world are in a mad dash to figure out how they can close more deals. Many of them will use one tactic in an effort to do that. It’s a crutch, but many salespeople are fully convinced it’s THE problem that needs to be solved.

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About the author: Randy Cantrell is the founder of Bula Network, LLC – an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit