TPA5032 – Small Business, Big Impact: The Power Of The Collective

The U.S. Small Business Administration defines a small business as “an organization with fewer than 500 employees.” The majority of small businesses employ fewer than 100 employees. One and two-person companies make up most small businesses in America. So it’s a very broad definition of “small business.” There’s an enormous difference in running a one-man freelancing operation versus a global 475-person organization yet both would technically be called “small business” based on the SBA’s definition. 

My personal definition is, in some ways, even looser. In other ways, more narrow. I focus on the just a few simple things that I have found more practical for my work in serving CEO’s and business owners. One, it’s got little to do with revenues and head counts. They’re important and there is a correlation between those things and the things I quantify most. How close is the CEO or owner to the generation of revenue? I don’t mean they actually do the selling, but they may help every now and again. How close is the CEO or owner to the actual work of the company? If the company manufactures a product or delivers a service, how involved is the CEO or owner? I consider a business small based mostly on those factors, not on the amount of revenues or the number of employees. My interest is in serving companies that have relatively flat org charts. 

Yes, companies with big revenues tend to have more employees and with that – more layers of management/leadership. However, in the digital age, that’s not necessarily so. For the past couple of decades, a single employee has been armed with sufficient technology to do the work of many. 

According to the SBA 99.7% of American companies are technically “small businesses.” Companies with fewer than 20 employees comprised 89.4% of all businesses. By every standard or measurement, small business dominates the business landscape. It’s been projected that by 2020 about 50% of the workforce will be freelancers. Dan Pink wrote of this in his 2001 book, Free Agent Nation: How Americans New Independent Workers Are Transforming the Way We Live

Small businesses may not get the headlines, but they have an enormous impact, both economically and practically. They represent individual and collective power, contribution and potential. This is evidenced by the fact that companies with fewer than 49 employees have been responsible for most of the employment growth, adding 44% of all new jobs

Small businesses have long learned the power of the collective. Their size has often compelled them to join forces in buying groups, marketing organization, and other cooperative organization so they can leverage their collective size and power. For example, the Nationwide Marketing Group is in the consumer electronics/home furnishings/major appliances retailing space. Here’s what they say about themselves on their website:

“Nationwide Marketing Group works beside thousands of appliance, furniture, electronics, specialty electronics, custom installation and rent to own dealers helping them grow their businesses and their bottom lines. With some 5,300 members, operating approximately 14,000 storefronts with estimated sales of $18.5 billion, Nationwide is North America’s largest buying and marketing organization. Industry veterans, heading Nationwide’s seven regional divisions, work to provide independent dealers with personalized service and local programming in every market they serve.”

No single member of that organization can possibly be as powerful as they can be together. By working together they’re able to leverage not only their buying power but their knowledge base. Like an antelope attempting to survive alone on the Serengeti, these retailers (5,300 of them) have learned their survival and “thrival” is enhanced by joining forces. Small doesn’t have to mean vulnerable to the market or competition. Nor does it have to mean weak. 

The sheer number of small businesses displays the passion, determination, and dedication of American business owners to solve problems, serve markets and make a difference where they operate. However, like a single ember left apart from the whole of the fire, small businesses can easily weaken and die. The passion can be extinguished. The practical reality of maintaining market viability can be tough. Even if your revenues are measured in the millions. Or tens of millions. About 30% of them will celebrate their 10th anniversary. 

I’m optimistic. Mostly, because I’m practical. And experienced at operating small businesses. I know the pain, the struggle and the euphoria of being tough to compete against. And mostly the joy of knowing the market (our customers) is enhanced by our presence. The question we can ask about our own lives applies to our small businesses, “Would they miss us if we were gone?” If they would, then you’re having a positive impact. 

How can that impact be bigger?

Small businesses individually have a big impact on their employees, customers, suppliers and the market. It may feel insignificant sometimes, but it’s not. The ripple effects are widespread and lasting. But it can be improved. There’s a bigger power source to tap into. Like the example of the retail marketing group, Nationwide, small business owners can join forces and find themselves experiencing the collective power that dwarfs anything they’ve ever known. 

Your parents knew the value and truth of the collective. That’s why they’d ask you where you going, and who with. Where you went was something they cared about, but maybe more importantly, they wanted to know who you’d be with. What is the collective going to be? 

Mom and dad didn’t want us going anywhere with the wrong people. They knew the power of influence. And they knew that the people we surrounded ourselves with could make a big difference in the outcome. The wrong kids would get us in trouble. The right kids could provide the right drivers, motivations, and outcomes. “Birds of a feather flock together,” and all that. Our folks wanted us to be part of a collective that would give us the best opportunity for success. And safety. 

Nothing has changed. Absolutely nothing. 

It’s like that popular book years ago by Robert Fulghum, All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things. You likely learned life’s many important (and critical) lessons before you started first grade. The power of the collective is one of them. If our childhood playmates were important to our development (and they were), then why do we live as CEO’s and business owners unconcerned about the power of the collective in our lives? Have we forgotten what we learned in kindergarten? Has our life grown so hectic and complex that we’re neglecting the fundamental, but powerful resources that can help propel us forward?

Together We’re More Powerful Than We Are Alone

We take a bit of money and store it away into some investment account. By putting more money together with other money – even a small amount, over time that money enjoys the magic of compounding interest. Compounding isn’t limited to interest and money though. The power of the collective grows and is magnified over time. Hopefully, you experience that in your marriage and friendships. 

The power of the collective is all around us. When birds migrate we see it. When animals herd (or flock) together we see it. When individual players join a team we see it. When a singer/songwriter joins with other musicians we see it and hear it. When small businesses join forces we see it. Going it alone isn’t as efficient or effective as going it with somebody else, or a group. 

CEO’s and owners sometimes tend to think these things are true everywhere except in their careers. Maybe you think you must go it alone. WRONG.

So many misconceptions provoke faulty thinking. Those of us with that “captain” gene – the drive to lead and be in charge – are driven to think for ourselves. We are where we are because we’re basically unemployable, unable to work for others. That can drive us to an unnecessary loneliness. 

Consider that marketing group, Nationwide. Each dealer makes their own purchases. What may be a great buy for one dealer may be idle inventory for another. Just because you’re in the group doesn’t mean anybody is telling you what to buy (or do). The group simply provides you opportunities you wouldn’t otherwise have. The ability to make purchases that are more cost-effective so profits can be increased. Buy it. Don’t buy it. It’s up to you. 

We learned this playing in the neighborhood. And on the school playground. 

Playmates and friends influenced us, but we made our own choices. “No, I don’t feel like playing baseball. Let’s do something else.” 

But we did learn something very important. Our contribution to the group and the group’s contribution to our life made all the difference. Sometimes it was obvious that the group wanted to play baseball. That made us want to play baseball. Because we knew the group needed us. And we knew that when the group played football, something we loved more than baseball, then we’d want the group to join us. You can’t really play baseball or football alone. Not if you want to really play and compete. Not if you want to have fun.

Play. Compete. Have fun.

You want that in your career and in your small business. We all want that. 

For years I’ve boiled down business activities into 3 things: 1) getting new customers, 2) serving existing customers better and 3) not going crazy in the process. By being part of a collective we can enhance all three of these. Truth is, by being in a collective we can reach brand new heights of success in all 3 areas. Otherwise, it’s very difficult. Not impossible, but far tougher than necessary. 

Examples Are Everywhere. Why Ignore Them?

All around us are examples of the power of the collective. We’ve witnessed it in our own lives. Yet, for some reason (many actually, although none are truly valid), we can refuse to deploy this most basic of powerful resources in our careers and lives. That seems even more ridiculous when you consider your role as the CEO or owner – to manage the wise deployment of resources in order to grow your business. 

Are you wisely deploying your resources? Not if you’re refusing to let others help you. Not if you’re refusing to surround yourself with other CEO’s and owners who can (and will happily) help you grow your company, your leadership, and your life. It’s time. Past time. Growth, improvement, and transformation won’t happen by accident. Nor will they come to those who halt or delay. The rewards go to the bold, courageous doers. 

Be well. Do better!

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How Fit Are You To Lead Your Company?

GE’s Jack Welch created “workouts” while he was Chairman and CEO. That was long before I devoted myself to my own physical workouts, sparked by watching older men in my life fall into ill health (sometimes due to their own neglect). It was an intriguing notion. Leaders of a company gathering together to work out the issues and opportunities facing their organization. Asking hard questions. Debating the options. Weighing the validity of those options. Holding one another accountable for the decisions each of them was willing to make. It’s a great example of the peer advantage – the power of a room (a group). No single person is smarter, wiser, more effective than the room full of people devoted to grow, improve and transform.

I know, I know. You’re busy. You don’t have time to work out. You don’t time. Truth is, you make time for the things that matter to you. As a CEO or business owner, it’s your job (your very reason for being) to manage the resources of your organization in ways that maximize the output (the results). Why don’t you do that with yourself? Many reasons I suspect: you think you’re good (or well), you think things will naturally stay the same (or perhaps get better), you don’t want to do it, you don’t truly see yourself as the asset or resource that you truly are…on and on it goes.

Let me challenge you to make your physical fitness and wellness a priority. But also let me encourage you to make your emotional and mental wellness an even bigger priority because that can drive your commitment to your physical health. Working out has broad application. Isn’t it about time you for you to invest in making yourself more fit – in every way – to lead your company?

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CEO, Owner, Founder: Those Are Your Roles, But They're Not Entirely Who You Are - THE PEER ADVANTAGE

CEO, Owner, Founder: Those Are Your Roles, But They’re Not Entirely Who You Are

CEO, Owner, Founder: Those Are Your Roles, But They're Not Entirely Who You Are - THE PEER ADVANTAGE

Bernard (Bernie) started his company in 1989. He’ll readily tell you that it wasn’t easy. Many years were spent feeling “more married” to the business than his wife, Ruth. Ruth confirms it. But they managed to endure the hardships, long hours and mad scrambles to make payroll. By 1993 the business was generating a few million dollars in gross revenue. Bernie and Ruth weren’t yet earning the kind of the money they had hoped, but they persisted. By 1996, seven years in, they felt they were escaping the gravitational pull of failure that snatches so many business start-up’s. 

Bernie was always proud to tell people he was the President of his own company. Entrepreneurship wasn’t something he applied to himself. Instead, he was just a business owner and that moniker was glorious enough to suit him. 

Over time the company has experienced up’s and downs – often influenced by the economy. Not unlike many small businesses. Bernie figures he’s experienced just about everything in the 25 plus years he’s been running his own company. Thankful that he’s been successful, and able to achieve a high income, he and Ruth have raised three children. Their youngest is due to graduate from college this year. 

Bernie sits with the calm confidence of a seasoned warrior. I know that look. It’s a look I see sometimes when I look in the mirror, or when somebody takes my picture unexpectedly while sitting in a meeting. We’re not rookies. The street fighting skills of building a business have weathered us, but not worn us completely out. Yet. 

He laments a truth we both know and understand. There’s more to him than his business. Very few people – other than his family – know him outside the context of his business. He remembers a time before he started his company. “I was a nobody,” he says. But he doesn’t quite mean that. Not literally. He goes on to talk of his circle of business acquaintances – he calls them “friends” out of habit. But they’re not friends in the traditional sense, or in the ideal sense. That is, they’re not people with whom he can shell it down. As he puts it, “I can really be myself.” 

It sparks conversation about how as business leaders – business owners – we’re not entirely the roles or titles we wear. He wears the title, President. You may wear the title, CEO. Or, Founder. Or, Owner. It really doesn’t matter. What matters is that you understand it’s just one aspect – admittedly, a very large aspect perhaps – of who you really are. 

Bernie isn’t a President to Ruth. Or to his children. But he confesses that to most everybody else, that’s exactly who he is. There’s a sadness in his eyes as he speaks. “Some days I feel like I’m just another asset or resource of the company,” he says. “It can be easy to stop feeling human almost.”

Human. Being human.

Feelings. Emotions. Fears. Concerns. Sadness. Joy. Dread. Anticipation. 

These are human. We don’t speak in those terms when we’re “doing business.” We should. Because business is human. Businesses are operated, led and managed by humans. Businesses provide products and services to other humans. It’s all human, but we avoid the humanity of it all. Too often.

Are you a CEO, President, Founder, Owner who sometimes (maybe often) feels that way? Do you find yourself feeling isolated, unable to find people with whom you can be human? 

I’m in a phase of my own career – after spending over 30 plus years leading businesses – where I’m vigorously pursuing helping business owners and leaders find greater significance and higher levels of achievement. No, it’s not always easy because growth, improvement, and transformation demand asking hard questions. They need collaborators who care enough about us to serve us. People with whom we can be vulnerable without fear that what we say, or do will be used against us. Surrounded by people who won’t judge us, but instead will offer us their insights and experiences to help us decide for ourselves. Not people who will tell us what we should do, or people who want to live our lives for us. Instead, people who understand us and want us to reach new heights — and want us to help them do the same. A reciprocal relationship unlike any we may have ever had before. 

That’s my work. It’s where I began investing, to prepare for 2018 and the establishment of THE PEER ADVANTAGE

The “pitch” is simple, but powerful. 

Seven business owners from around the United States. Any industry. Any location. Any revenue level. People who are driven to grow as people (and yes, owners driven to grow their businesses, too). It’s about people joining forces a few times each month to push themselves individually and collectively. People willing and capable of being vulnerable with one another knowing that’s where the real value is found – in being human with each other! 

There’s no selling to this. As much sales DNA as I have, I’m the anti-sales guy in this effort because experience has taught me that people see the value in challenging their own growth, or they don’t. Those who don’t aren’t fit for the task. Honestly, nor are they the kind of business with whom I want to associate or serve. 

Learn more by going here. Complete the “application” without obligation because it’s merely an application to spark a conversation where we can find out more about each other. Together we can decide if this is something that’s right for either of us. It has to be right for both of us! Because we’re all in this together! I look forward to meeting you and finding out more about you and your company.

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TPA5031 – Lessons From An Early 1900’s Patron

Melrose Plantation is located just outside of Natchitoches, Louisiana. Construction on the main house began in 1832. John Hampton Henry and Carmelite (Cammie) Garrett Henry, bought the property from their heirs in 1899. John Henry died suddenly in 1918. Cammie led the plantation into one of it’s most glorious periods. She was a committed preservationist and patron to the arts, especially literature. 

During a period known as the “Southern Renassaince,” Cammie hosted a variety of artists who were invited or allowed to stay in quarters behind the big house. She only had 2 conditions: a) they had to work on their craft and b) they had to join her for supper where each artist would report on their work of that day. Lest you think she was merely an observing patron, she was prolific in your own craft of making quilts and other sewing projects. She would frequently have all the guests at the table sign the white cloth tablecloth in pen, then she would embroider over each name to preserve it. Many of her intricate sewing projects remain, including a number of those embroidered tablecloths. Cammie would report on her projects along with all the other artists.

Those familiar with the Civil War and post-Civil War South will certainly know the name Clementine Hunter. Cammie employed her as the cook. Clementine’s family moved to Melrose from another plantation where they were sharecroppers. She was about 12 and worked in the fields of Melrose. Later she became a housekeeper, but her job as the cook that gave her the opportunity she’s most known for – painting. She discovered some discarded paints left behind by one of those artists hosted by Cammie. She had no formal education and didn’t know how to read or write. She taught herself to paint though and became prolific (today there are some 6000 pieces of her art in the world). 

In the early 1940’s an artist showed up who would chronicle life at Melrose. His name was Francois Mignon and he claimed to be from Paris, France. Turns out he was Frank Mineah from Courtland, New York. But let’s not let truthful details spoil a grand story, shall we. 

He arrived at Melrose for a 6-week stay taking full advantage of Cammie’s hospitality. He stayed 32 years! 

Daily he would journal about life at Melrose. Thousands of pages. The problem is he romanticized life at Melrose and historians have had a difficult time separating fact from the fiction of Francois’ mind. 

Cammie died in 1948, but Francois continued to live at Melrose until 1970. However, without Francois Melrose may not have been preserved or restored so he provided a valuable service outside of his exaggerated daily journals. 

Over at the Year Of The Peer podcast, Leo Bottary and I regularly review to our tagline, “who you surround yourself with matters.” Cammie began to illustrate that point back in 1918 after her husband’s death. 

What We Have In Common

Cammie hosted artists of all types as a patron. Her 2-rule imposition may have deterred some, but she was still able to surround herself – and the other artists – with people pursuing their craft. They were all creative. They were all working on their craft every day. Individually they spent time alone in their pursuit. 

These guests of Melrose, enjoying the hospitality and support of Cammie, likely got to know one another quite well. Creative people enjoy each other’s company. They’re interested in what the others are doing. The process of being creative is a tie that binds. 

What We Don’t Have In Common

Multiple writers would be hosted at the same time. But so would other artisans. It didn’t matter if the person was a painter, writer or sculptor. Or like Cammie, a person using fabric, thread, and cloth-based artistry. The “what” of your pursuit didn’t matter. The creation did. 

Diverse pursuits and points-of-view likely fueled greater creativity as each artist was seeing and understanding the projects of the others. We’ve no way of knowing the full impact a painter may have had on a writer. Different craft. Different pursuit. But value in helping each artist consider and perhaps apply lessons learned by other guests to their own work. 

Coming Together For Accountability

Each evening as the guests made their way to the big house and sat around a large table to enjoy a meal together, Cammie had them inform the rest of the group about their progress that day. That daily check-in propelled greater output and higher accomplishment as each guest would certainly feel the positive pressure to have done something productive that day. The group was waiting to hear the news of progress. You certainly wouldn’t want to disappoint them. Or your host.

Sharing those experiences of working on their art likely brought daily insights on how each of them might apply things they would have never considered on their own. Hearing others talk of their work compels all of us to think of their experience in the framework of what we’re doing. We’ll all heard somebody tell us something they’re doing which sparked us to say, “That’s a great idea!” I’m rather certain that happened around Cammie’s table.

Everybody Is Part Of The Group (even the host)

Cammie wasn’t sitting at the head of the table simply grilling each guest about their work. She was doing her own work and reporting on it. While she was the patron and host, at the table in the daily discussion, she was part of the group. Her work mattered to her just as much as anybody else. The guests wanted to hear of her progress as much as anybody. 

Her wealth and staus didn’t matter as they reported their progress. She was an artist like the rest. Nothing divided the group. The power was in the entire group and what each of them could contribute to the whole. 

This is an early 1900 example of THE PEER ADVANTAGE. 

Peer advantage goes back to the beginning of time itself. According to the Book of Genesis Adam and Eve collaborated to do the work God gave them. Mostly, God took care of them forbidding them of just one tree – the tree of knowledge of good and evil. Well, Eve was tempted and she influenced Adam…and they both sinned. So it goes with the people who surround us — they influence us for good, or evil. The good news is that we can choose. 

Choosing is hard though, as we saw in the review of the book, The Third Opinion. It’s not necessarily best to rely on luck, happenstance or coincidence. Many business leaders rely on organic relationships to provide their inner circle of insight. That’s about as reliable as how we did it as kids in the neighborhood. If Johnny next door was a hellion bent on trouble, he was likely going to get the rest of us in trouble as we foolishly followed him. But if Suzy lived next door and was a well-behaved, good student, then we likely all stayed out of trouble if Suzy had any leadership influence on our group. 

When I walked through the Melrose Plantation big house and looked around the room where the nightly suppers were held, it was easy to envision the conversation of these artists with their host, Cammie. I could imagine how some evenings a few may not have walked to the big house as briskly as other days because perhaps their day wasn’t as productive as they hoped. And they knew they’d have to divulge today’s difficulties to the group. But these were other artists – their peers. I rather suspect there was tremendous support and encouragement rather than harsh judgment. At least I’d like to think so. And given how long some of the artists stayed, I suspect I’m right. 

Which led me to wonder about the artists who may have bailed out, unwilling to withstand the rigors of accountability. Unwilling to push themselves harder to grow, improve and transform. Intuition tells me the ones who stayed benefited while the cowardly likely never discovered their best work. 

So it goes with you and me. We can learn (and replicate) these experiences for our own growth, improvement and transformation. Or we can cower at the thought of sitting with a group of peers who are committed to nudging us toward higher performance. People willing to let us serve them the same way. 

It’s been 100 years since Cammie lost her husband and began her solo efforts to restore and transform Melrose. But she wasn’t alone at all. She was surrounded each day with artists who came there to devote themselves to their craft. And each evening she was surrounded by these creative people as together they shared what they had done and what they learned that day. It’s a lesson for us all. A lesson we’ll only benefit from if we seize The Peer Advantage like Cammie did. 

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TPA5030 – The Third Opinion: How Successful Leaders Use Outside Insight To Create Superior Results By Saj-Nicole A. Joni, Ph.D. (A Book Summary, Part 5)

Chapter 7, “Early Leaders.” Again, if you’re a CEO or business owner don’t skip over this thinking, “This doesn’t apply to me. I’m not an early leader.” You’ve got early leaders on your team. Challenge yourself to become a better leader. Serve early leaders well.

Early leaders tend to be immersed in mastering the basics of their job responsibilities, understanding the dynamics of their organizations and demonstrating the capability to lead groups to deliver results. 

As they develop their outside insight resources, they have two primary things to consider: a) they have to learn to develop a few key advisory relationships (to begin to get regular doses of a third opinion) and b) they have to lay the groundwork for their long-term leadership circles.

For advisory relationships, the objectives are to find expertise, develop your capacity to apply critical thinking, break through real and perceived mental barriers and to accelerate your own development from the experiences of others. Developing these relationships should be done in the context of daily work in order to elevate your performance. It’s about making full use of the third opinion.

Improving Exponential Thinking

Companies reward those who deliver results. The ability to sort through information, form assumptions, test them, and then communicate an opinion and offer direction are critical leadership skills that are the foundation of expert thinking. Exponential thinking goes one level beyond. You look for hidden assumptions, attempt to disprove (instead of prove) hypotheses, actively seek out data points that don’t fit, and analyze trade-off and risk. The author provides an extensive series of questions designed to help early leaders improve their exponential thinking. The skills are difficult to develop alone. You need thinking partners.

Learning To Listen

It’s never too early to develop the habit of listening in order to learn from others. Again, the author provides a series of questions every early leader can ask themselves to improve this skill. It’s about learning to integrate multiple perspectives to improve your thinking. Feedback is critical in helping you close the gap between reality and your perceptions.

Ms. Joni mentions the various circles where thinking partners might be found for an early leader: corporate contacts, academics, trade associations (or trade shows), partners/alliances, job search contacts, alumni networks, and nonprofit activities/nonwork organizations.

Joni suggests seeking out thinking partners with a few people on specific issues. Keep it tight, narrow and focused. Be careful about advice, “Here’s what you should do,” and instead seek deeper conversations that broaden your perspective. She appropriately mentions that you should look to give as a thinking partner to somebody else. (Note: She doesn’t spend near enough time on this in my opinion. The book is mostly a what’s in it for me approach, but that’s understandable since she’s urging leaders to incorporate these things into their life – and it’s a hard sell to urge most people to improve with a different approach.) There’s a lot of learning to be accomplished when we’re helping others though and it’s good to be reminded of that fact. 

The chapter ends with a deep dive using her Star Of Complexity Map approach to developing the skill to apply insight that drives results. Illustrated with stories, Joni has many questions and diagrams to help the reader better understand her suggested approach. The word “complexity” is appropriate because I find this material worthwhile, but overly complex for my tastes. However, some leaders may find such an approach very helpful so give it a go.

Chapter 8 is entitled, “Key Leaders.” This chapter does for these leaders what chapter 7 did for early leaders. And chapter 9 is “Senior Leaders,” likewise giving advice on how senior leaders can seek and find their third opinion. There are distinct differences.

I’d summarize the major differences in two areas (there are others): safety/security and expert thinking. That is, we need a safe group of peers who have no vested interest in who we are (our role or job title has no impact on them), but who can be trusted. Peers with whom we can let our hair down and be vulnerable, and who will be that way with us. Reciprocal behavior in such a group is key. 

Key leaders would not be well served being surrounded by senior leaders. That’s not to say senior leaders can’t serve key leaders. They surely do (and should). But we need to be surrounded by a diverse group of people who can relate to and understand us – and others we can relate to, and understand. Admittedly, being intentional about this can grow increasingly more difficult the higher we climb the leadership ladder. Hence, the adage, “It’s lonely at the top.” But if we develop the skills to seek and find the third opinion early in our careers, we can be quite proficient later on as our career advances. 

Chapter 10 is the last chapter. It’s entitled, “Conclusion: Greater Than Gold.”

The chapter begins with a quote recorded by Herodotus, 5th Century B.C. –

Only if there is an alternative can you have a choice; make a decision for better or worse, and that will only be possible if an opposite opinion is expressed. It is like gold; you can’t tell whether gold is pure unless you strike it against another piece of gold.

Ultimately, this is all about human relationships. It’s about how you develop and exercise your fullest capacities when you are pushed and guided by others. David Ogilvy said, “If each leader surrounds themselves with people bigger than they are, we will have a company of giants; if each leader surrounds themselves with people smaller than they are, we will have a company of midgets.”

People who have a stake in your leadership (stop and consider the scope and scale of all these people) and who care about your leadership don’t want you to go it alone! You impact many people. People have a big stake in the success of their leaders. 

This is also true of family and friends of leaders. These people see and experience how isolating leadership can be…and the toll it can take in the personal lives of leaders. Every leader’s inner circle includes these people, but there is a limit to their expertise and perspective. 

Ms. Joni confesses that she began her research to improve the decision making capability of business leaders today. She found that it’s not limited to business though. It impacts every phase of a leader’s life. Exponential thinking isn’t restricted to business challenges. 

I hope you enjoyed this glimpse into THE THIRD OPINION by Dr. Joni. I realize that leaders who find no value in diverse thinking or exponential thinking will likely never take a peak inside. But those folks clearly are not my audience. Grow Great dot com isn’t aimed for the comfortable leader uninterested in growth, improvement or transformation. And only the courageous leaders will be willing to go to the uncomfortable places required for growth. I hope you’re a leader seeking the appropriate and safe challenges that will propel your career, your business and your life forward. 

I’m fond of how Dr. Henry Cloud couches vulnerability. Finding safety and security in an inner circle is a major component of all this. Dr. Cloud uses the word “careless.” Not in the sense of behaving carelessly, but in the sense of not having to filter or self-edit. When you’re in a circle where you can speak freely because you know nothing you say will be used against you, then you’ve found a safe space. A safe relationship. A relationship where others have your back and you’ve got their back. A place where you’re both trying to grow, improve and transform. A place where you’re both working hard to grow great. That’s the point.

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TPA5030 – The Third Opinion: How Successful Leaders Use Outside Insight To Create Superior Results By Saj-Nicole A. Joni, Ph.D. (A Book Summary, Part 5) Read More »

TPA5029 – The Third Opinion: How Successful Leaders Use Outside Insight To Create Superior Results By Saj-Nicole A. Joni, Ph.D. (A Book Summary, Part 4)

Chapter 5 is entitled, Habit Of Focus. Buy and read the book. You’ll get value from reading the stories that illustrate Ms. Joni’s points. And you’ll be able to more deeply dive into the nuances of how the third opinion can improve your leadership (and decision-making). 

Let’s talk about the highlights of this chapter.

The hardest part of leadership is keeping a sustained focus on what’s essential, not just what’s urgent. What will give us the biggest advantage? Where are our competitive threats? Leaders face many questions.

Stephen Covey pointed out (in his book, Seven Habits of Highly Effective People) that if too much of your work is urgent, you’re not appropriately focused on what’s important. You’re just fighting fires. That resonates with most leaders. 

Mastering the habit of focus is the ability to move forward with important but non-urgent issues in a chaotic, high-pressure environment. Sustained focus on the non-urgent but important issues defines your unique contributions to your company and your ability to deliver value no one else can. Your ability to create value is what ultimately drives your career.

You’ve got to devote your unscheduled time to the most important issues – the ones that hold the most potential for high returns over time. This includes systematic reflection on your resources. Effective leaders need time for reflection and inquiry. 

You’re responsible for your focus. Others may define a part – perhaps a significant part – of your schedule, but not all of it. Be thoughtful about your focus. 

Framing Issues Clearly And Strategically Is The Work Of Leadership

First, you have to frame your agenda. This means setting context, time frame, scope, and viewpoint. Don’t do it alone. Work with your best thinkers and get input from your inner circle. Framing is inherently exponential. How you frame will guide what you see. Here are some key things to consider:

  • How narrow or broadly am I thinking about my challenges?
  • Would it be helpful to frame the key issues at several different levels?
  • What is my time frame for this issues and why?
  • Where does this issue fall in terms of importance and priority?
  • What mental models and assumptions do I have that could affect how I frame this issue?
  • What tools might I use to frame this issue and what are the limits of these tools?
  • What’s known and not known about this issue?

You also need a clear sense of what your overall leadership challenge looks like. With a sense of the whole you can develop a reasoned response. 

Focus Your Leadership Inquiry With The Star Of Complexity Map

Ms. Joni has developed a trademarked technique she calls the star map of complexity. It helps you map and prioritize the issues so you can focus your time, resources and thinking partners properly. This chapter includes a diagram of this tool and advice on how you can use it. The author walks the reader through an actual leadership situation with Andy, who is facing some leadership challenges. She uses the Star of Complexity Map to help him figure out and implement improved focus. The diagrams, illustrations, and details require the reader to pay close attention. This material just doesn’t translate to a summary like I’m providing. You have to see it and digest it. As you might imagine, it’s fairly complex. Thankfully, the author does provide a summary of the process though, which will give you a taste of what this tool is designed to accomplish.

Step 1 – Start your baseline Star Of Complexity Map by writing down your most important issues.

Step 2 – Test your initial baseline map for completeness by considering metrics, assets, human dynamics, external conditions, and organizational structure. Add or change as needed.

Step 3 – Complete the indices: Time Frame, Span, Interdependence, Stability, Criticality, Rate of Change.

Step 4 – Draw the three lenses: Lens 1: Leader – Expert/Exponential/Time/Emotional Energy, Lens 2: Internal Team – Expert/Exponential/Structural Trust, and Lens 3: External Network – Expert/Exponential/Structural Trust. For each lens, what can you see about the strengths and weaknesses of yourself, your team and your network?

Step 5 – With the star, the indices, and the lenses in hand, ask yourself the three Star Mapping Of Complexity questions: (a) What is most complex and challenging about your work? (b) What is most complex and challenging about your fit within that role? and (c) What is most complex and challenging about the way your role is influenced and shaped by others?

Step 6 – Draw conclusions about your focus on exponential inquiry and your time and resources to do so. Assess your current inquiry circles and how you have them deployed. Where do you most need second and third opinions?

Remember, Ms. Joni once served on the faculty of the applied mathematics department at M.I.T. It’s easy to see how she approaches these issues and fleshing out important details. While you may, or may not, be wired to approach issues in a similar way, don’t let the main point slide past you — how you spend your time on important, long-term strategic issues will define your leadership. That requires Habit Of Focus. 

Let’s move on to chapter 6 – The Life Cycle Of Your Inner Circle

How do these inner circle relationships progress through the stages of leadership: beginning with a first assignment as the head of a unit, to the stage of Key Leader, and finally achieving Senior Leadership at the top of an organization. You may or may not see direct application to your situation, but I’d urge you to still consider the path because it can help you better lead your people. Every CEO and business owners have direct reports who may experience these stages. Don’t dismiss it simply because you’re already at the top. The lessons are still valuable. 

Throughout the book the author continues to tell a variety of stories to illustrate the points. Again, we’ve not attempted to recite each of these. Instead, you’d be wise to read the book for yourself to take full advantage of the material. My hope is to spark your interest, give you an overview and provoke you to take some meaningful action to improve your leadership.

This chapter is story intensive as the stories illustrate the full life cycle of outside insight and the power it has to strengthen leadership at several levels. They also raise issues about how and when to best create, guide, and nurture your advisory networks and teams. 

By now you should clearly recognize the power of these relationships on your own leadership. Care and feeding these relationships isn’t accidental. You want to take full advantage of them. You’ll have to behave with intention. 

Most leaders don’t think about their advisory network in a systematic way. It happens by accident or out of basic networking but doesn’t go beyond having a friend to call if you want to chat. Or knowing people you can trade favors with. 

Developing leaders probably inherited their action team. They may have a limited scope to change it or shape it. But your advisory network is one you’re fully empowered to create, staff and use. Populate it with people you really click with, people of the highest caliber, people with whom you’re committed to working with. 

Understand what you’ve already got in place. And how it currently serves or fails you. As the author has said repeatedly, it’s never too early or too late to start. She offers some questions to ask yourself:

  • What kind of contacts and networks have I built, and how and when do I use them?
  • Are there teachers, mentors, friends, and activities that have been important in my development at some stage in my life?
  • How do I include my spouse or significant other, family members, and personal friends in my current inner circle?
  • When have I had a conversation or ongoing dialogue where I significantly changed my understanding or learned something I didn’t expect? What were the conditions and nature of the relationship that led to insight?
  • Are there critical areas of inquiry for me now where I find I have no thinking partner, or where the thinking partners I have are lacking in expertise, perspective, or appropriate structural trust?

Permit a bit of personal commentary. CEOs and business owners, more so than leaders at lower levels, often find it difficult to assemble an advisory board with enough diversity to provide exponential thinking – the ability to see the various sides of an issue. It’s understandable. For starters, there’s the issue of time. CEOs and business owners all lament, “I don’t have enough time.” Of course, rationally (and practically) they know they’ve got as much time as anybody else. That’s why that chapter on focus is so important. We make time for what we want.

Too many top-level leaders (number 1’s) don’t see the true value of the third opinion that’s available through an advisory group. For the person who has the final authority in a business or organization, forming an effective advisory group simply isn’t practical. It’s certainly not easy. That contributes to some leaders denying the power of it. But that’s a cop-out. Cowardly. 

We all gravitate toward people most like us. Rarely do we intentionally try to interact or connect with people very different from us. Examine your connections. Your closest companions and advisors are likely quite congruent with how you see the world. Yes, you can behave more intentionally and surround yourself with more diversity, but it’s not easy. Or comfortable. And the odds of you taking the time to do that are slim and none. CEOs and business owners have bigger fish to fry, but no fish provides greater benefit to the #1 in helping them grow, improve and transform. 

CEOs and business owners who aren’t properly challenged never grow. Eventually, their effectiveness will fail. Grow or die is a truth. Who you surround yourself with matters. It’s a major value proposition of paid advisory groups where some third party assembles a group of peers who can come together, learn more about each other, learn about each other’s business and without any other agenda push each other to be better – more effective. It’s a purposeful and intentional assembling of CEOs and business owners who can look around the room and realize, “Everybody here gets me.” That’s a critical component of these groups. It’s why you find it so difficult to talk about your issues with anybody who isn’t a CEO or owner. They can’t possibly understand – not fully – what you’re going through. It’s the power of The Peer Advantage. It’s also why I’m on a mission to build just two such virtual groups of business owners. Visit ThePeerAdvantage.com for details. 

In the next chapter, chapter 7, the author will talk about early leaders. Again, don’t pass over that if you’re the CEO or business owner. You’ve got early leaders in your organization. You’ll serve them well by learning how they can leverage the third opinion. 

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

TPA5029 – The Third Opinion: How Successful Leaders Use Outside Insight To Create Superior Results By Saj-Nicole A. Joni, Ph.D. (A Book Summary, Part 4) Read More »

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