Our chief want in life is somebody who shall make us do what we can.”
                                                                                                     – Ralph Waldo Emerson

Business Development | Marketing | Sales
Management | Leadership 

Bula is a Fiji term analogous to “aloha” in Hawaiin meaning both hello and goodbye. It also means “life” and carries with it the connotation that life is good. I think it is so I named my company using this term I fell in love with over 30 years ago.

Tell A Better Story

My name is Randy Cantrell. I founded Bula Network, LLC as a boutique coaching and consultancy with a slant toward story telling. I started telling stories professionally when I was about 15 selling hi-fi stereo gear. It was my teenage passion – music and the equipment to faithfully reproduce it.

I’m not talking about lying. I’m talking about telling compelling stories that engage people, move people. Early on I learned that if I could tell people a compelling story, they could more easily connect to whatever I was selling. And while I was into the equipment, I was more into the music. Those development year taught me that the experience is what counts. I also knew that selling and marketing – when done ethically and correctly – result in a sale that sticks! I was never interested in a transaction because my first job was straight commission (meaning I only got paid based on what I sold, and based on what stayed sold…meaning people didn’t return their purchase). Those lessons remain with me today.

My professional resume is pretty well chronicled over at Linkedin. I was blessed to get some very early experience in leadership. By the time I was in my mid-20’s I was running a multi-store consumer electronics chain, a subsidiary of a larger corporation. The owner was wonderful to me and taught me a lot while also leaving me alone and making me responsible for the outcome of the enterprise. That’s what entrepreneurship is all about – accepting responsibility for the financial outcome. I’ve devoted my professional life to that pursuit.

Whether it’s coaching a senior executive to explore new ways to help a team achieve more remarkable results, or if it’s working with a small business owner to develop sales processes that serve more customers…the work is still the same as it was when I was 15.

Bula Network - Tell A Better Story

Leaders fail when their story fails. Businesses do, too. The stories we tell determine our significance because they determine performance.

The long and short of what I do is I help people craft better stories so they can elevate their performance. Don’t slip into irrelevance because you no longer connect with prospects, clients and customers!

The specifics of what I do are best summed in the trifecta of business building questions…


Here’s how the business world refers to these 3 questions:

  • Business Development / Marketing / Sales / Referrals
  • Management / Leadership / Operations
  • Systems / Processes / Work Flow

I’m fanatical about:

– Solid customer base with consistent referrals
– Extraordinary customer experiences
– Efficient and effective processes
– Servant leadership

Always be honest, be competent, give more and make it right.

my business philosophy

Connect With Randy Cantrell

  1. Connect with Randy on Twitter (@RandyCantrell)
  2. Follow Randy on Pinterest
  3. Connect with Randy on Linkedin
  4. Connect with Randy on Google+
  5. Check out Randy’s profile over at RebelMouse
  6. Email Randy using the Contact page
  7. If you’re interested in working with Randy, check out the Hire Me page
  8. Randy’s other podcast is Leaning Toward Wisdom.