Randy Cantrell – Page 179

Make it good enough is the call to action of the Lean Startup Movement.

It’s a wise call to action for content creation, software development and other acts of production. It can even be wise for creative folks.

Business owners can often fall prey to the curse of “good enough.” They may find that they’ve been able to sustain their business year after year. They’ve developed some processes and systems that enable them to keep their doors open. Day after day their businesses perform good enough to keep the doors open. But maybe not much else.

Good enough is killing many small businesses, preventing them from finding enough momentum to carry them to levels of success they’ve never experienced. The habit of good enough doesn’t need to be your albatross.

It’s time to kick the past to the curb and stop being just good enough. It’s time to find new heights because most business owners are fully capable of doing better. Some just need to know how.

Special Episode – The Curse Of Comparison (When Good Enough Isn’t Good Enough) Read More »

How Much Should I Charge?

Entrepreneurship, Video / By Randy Cantrell

When last I checked, there were about a dozen books on my shelves about PRICING.

Many small business owners will tell you how they approached pricing.

1. Make an offer at a price that you peel off the top of your head.
2. The person quickly accepts the offer.
3. Immediately you think, “Man, I should have asked for more.”
4. The second offer you make is higher as you begin to test what you can get.
5. Again, the prospect accepts.
6. Once again you think, “I should have asked for more.”
7. The process continues until a prospect rejects your offer, at which point you stop, and offer a discount.
8. Whatever discounted offer made the sale becomes your regular price. For awhile.
9. After awhile you start asking for more and measure the impact it has on your business.

That’s real-world. And there’s nothing wrong with that strategy. I’m employed that strategy a lot in my career. But it all begins with an earlier process. Watch the video and I’ll tell you about it.

Thanks,

How Much Should I Charge? Read More »

Houndstooth LoudMouth Golf Pants: A 32nd Birthday Present For My Son

Randy Cantrell, Video / By Randy Cantrell

A very short back story…

Ryan Cantrell is my son. He posted on Facebook a link to these LoudMouth Golf pants that he wanted.

Within a few minutes I had created a page at my website asking his friends to join in a campaign to buy them for his 32nd birthday – August 17, 2012. I promised I’d make a video and post it.

Within days we had raised enough money to buy them. Today, we presented them to him. It’s the fulfillment of his birthday wish and my promise to the contributors that I’d post a video of him wearing them and I’d personally thank them.

Ryan can be found online at Twitter (he doesn’t Tweet really) or his website (he doesn’t blog much either).

Happy 32nd Birthday, Ryan. I love you.

Dad

Houndstooth LoudMouth Golf Pants: A 32nd Birthday Present For My Son Read More »

Webcam Settings By Mactaris (an Apple App)

Inside The Yellow Studio, Video / By Randy Cantrell

This week I bought a little Apple app called Webcam Settings. Here’s the link to the app store page. No affiliate link or anything (not that there’s anything wrong with that).

For Apple Mac owners it offers greater control over your webcam settings. I’m sure that’s why they named it, “Webcam Settings.” (smile)

I operate both the internal Apple Mac iSight webcam and an outboard Logitech C910 webcam. I was primarily looking for a way to control focus. I tend to move my arms too much I guess. Well, enter Webcam Settings and PRESTO! Problem solved. It likely solves many other problems webcam owners experience.

Check it out.

Webcam Settings By Mactaris (an Apple App) Read More »

August 18, 2012 – Saturday’s Smile

Saturday's Smile / By Randy Cantrell

August 18, 2012 – Saturday’s Smile Read More »

Special Episode – How To Solve Business Problems When The Clock Is Ticking?

Entrepreneurship, Podcast / By Randy Cantrell

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Marketing should NOT be your number one business activity. Listen to today’s show and I’ll tell you why.

Your business has problems. Some are more serious than others. Some can put your entire operation at risk. Others are just a hassle, but not life threatening.

Within the last 48 hours I’ve been involved in a few serious conversations where focus was lacking because the problems seemed so daunting. Not life threatening, but it made me think of all the small business owners who do face life and death. Every day.

It prompted today’s special episode. I hope it provides some inspiration and direction for you.

When the clock is ticking…we’ve got to do something. The something that we choose is critical to our success. Choose wisely. Act quickly. Focus on the things that matter most.

Special Episode – How To Solve Business Problems When The Clock Is Ticking? Read More »