March 17, 2012 – Saturday’s Smile
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Episode 121 – Calling All Readers, Watchers And Listeners! Help, I Need Somebody.
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Today’s show is a personal appeal. I’m not singing in The Yellow Studio, but I have before. Not nearly as well as John Lennon.
Here are the questions in today’s show:
1. If you create and consume content, how often do you do that? You may create content only weekly, but consume it hourly. I suspect we all tend to consume far more than we create.
2. What’s your schedule? Do you create content on a regular basis? Do you visit various content regularly?
3. Do you subscribe (either by email or RSS or any subscribe button) or do you just visit sites to consume their content?
4. How do you feel about the content created here? We’ll go ahead with a few more numbers under this heading (but don’t worry I’ve only got a few more questions). Rate my content on a scale of 1 to 5 with 1 being “I could care less” and 5 being “I can’t take my eyes or ears off of it.” (In the podcast I call this the final question, but the following questions are under the headline of this question so my numbering system may confuse you. Sorry.)
5. I should ditch this content: ______________ (fill in the blank). This is subject matter I should stop producing. (Yes, I call this number two.)
6. I should do more shows on this: _____________________ (fill in the blank). This is subject matter I should more heavily produce. (I call this one number three.)
7. Yes or No. I should stop producing video. (I call this one number four.)
8. Do you wish I would blog more? That is, I should just write posts without video or audio. (And this one is number five, confused yet? Me, too.)
9. I’m currently podcasting once a week. That is, a single audio only show comes out once a week. Is that enough, too much, not enough? (Here’s number 6.)
10. Is it just time for me to stop all this? Actually, this final question is just whatever feedback or suggestions you want to give me. (This is the final question. I called it number 7 and it’s the most important one.)
Email me or leave me voicemail feedback. Please, please, please!
Thank you for listening, watching and reading. Thank you for being part of my life. I hope I’m just a small resource to help you along the path. We’re all just a work-in-process.
Episode 121 – Calling All Readers, Watchers And Listeners! Help, I Need Somebody. Read More »
Success Is More Than Stuff. It’s Significance!
The title doesn’t quite say it all. That’s why I recorded today’s show. 😉
Thank you for watching. Thank you for visiting the site. I’ve got 2 favors. Big favors.
1. Stay tuned and go listen to episode 121. It comes out at noon today!
2. If you enjoy what happens here, spread the news amongst your friends. Or enemies. Or both.
I appreciate you.
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Confusion Is Expensive
Confusion.
It’s not likely the subject of any weekly meetings inside your company…but maybe it should be.
It can affect us, our employees, our suppliers and partners and our prospects and customers. One of the few times I’ve heard it used in a positive sense is regarding muscle building. Tony Horton’s P90X (not an aff link) is built on it. But for the rest of it, it’s a liability.
We often discuss a variety of topics that have far less importance. Today, I’m suggesting you break away from traditional business conversations and address an issue that could be hurting you internally and externally.
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Tap The Brakes To Make More Sales, Faster
Salespeople tend to talk too much.
I should know, I’m one of them. 😉
But I’ve also learned – through years of experience, hard knocks and great mentors – that you can’t short-circuit the process.
Anybody in sales knows the feeling of needing to get that sale, today! We have our own time table. If only the prospects would cooperate with us. Why can’t they see we’re only trying to help them save time?
It could be that we’re making a big mistake by stepping on the gas pedal when we should tap the brakes.
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It’s A Lie. Your Content Doesn’t Have To ALWAYS Be Great!
You listen to a podcast, watch a video, jump on a webinar and hear the person in charge say, “This content is going to be great!” or “This content is going to be extremely valuable.” You dive in and 5 minutes later you’re still being promised great content.
If it’s a live webinar you’ll be blitzed with social proof that the content is spectacular, but you’re wondering if these people are on the same webinar you’re on – ’cause you don’t think the content is all that great.
You visit the iTunes page for the podcast and see many comments giving it 5 stars and think to yourself, “It’s okay, but I sure wouldn’t call it GREAT.”
A blog post that promised great content garners 60 comments and hundreds of Tweets, but you think to yourself, “It was okay, but it wasn’t anything special.”
Does any of that sound remotely familiar? Sure, we’ve all experienced that. And still we feel the pressure to make our blog posts, our podcasts, our videos, our webinars, our e-books, or anything else we touch…GREAT. If it’s not great, then scrap it. Don’t even think of putting your name to anything that isn’t great.
Who am I to challenge such a truth? You’re right, nobody. But I’m still going to challenge it because it’s wrong – and too many people believe it. It’s not only impractical, it’s impossible. And since when are we so discriminating that we don’t read, watch or listen to sub-par content? We all do it daily! Is every TV show you watch stellar? Is every ball game great? Is every book you read spectacular? Is every magazine or news article great?
Then why are we supposed to believe the lie that all our content must be great? Because some popular blogger gained traction with a single post that got on Mashable and now he claims every blog post he writes is filled with high value content. And he’s quick to remind us that his writing instrument is filled with pure gold while ours is full of flat-black ink. He’s special and if you want to be special, well – you’ll have to step up your game and provide great content every single time.
The truth is, you need to create. Deadline or no deadline. Who cares? To those who claim you can’t produce great content under a deadline, tell that to one of any number of great columnists who’ve been doing it for decades. Tell that to countless novelists who were pressed to meet a publisher’s deadline. Tell that to the bands who had a label breathing down their neck to get into the studio and record. Tell that to the cartoonists who must meet daily deadlines with a clever drawing and caption. Tell it to the reporter who lives with deadlines all day long.
When you’re creating regularly, you’ll stumble onto greatness every now and then. I’m not a betting man, but if I were – I’d wager that you’ll create more greatness in the process of creating then you’ll ever create by waiting until you’ve got greatness to share. Being prolific shouldn’t be based on making sure every single creation is great.
P.S. If you need any proof that I’m right, just click here.
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