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This is the Cloud of Happiness. You may not have seen him in awhile, but he’s out there. Somewhere.

You want him in your life. Your customers want him in their lives, too.

How do you really feel about your customers? How do you really feel about your business?

Expectations

So much of our business life is centered around managing the expectations, both our own and our customers. We often end up unhappy in our business because we’re not getting the results we expect. We’re disappointed. We’re afraid. We’re frustrated.

Sometimes our customers end up unhappy, too. They’re not getting what they thought they’d get. They’re disappointed. They’re afraid. They’re frustrated.

What are you gonna do about it? Anything?

It’s time to better manage the expectations – your own and those of your customers!

Thank YOU for listening.

P.S. Do me a big favor…click here and go over to iTunes (I know it’s not the easiest thing in the world to do)…and leave me a 5-star review. It’ll help us get the word out to more people.

 

 

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When I began to hit the gym – regularly – about 7 years ago, I heard and read the phrase alot, “No pain, no gain.” An even better phrase was, “Pain is the weakness leaving your body.”

We want to lose weight. And we want it to be easy. And fast.

We want to launch a business. And we want it to be easy. And fast.

Easy and fast.

It’s how we want our food, entertainment, education and whatever else we’re clamoring after.

Just because somebody somewhere experienced success easy and fast doesn’t mean it’s a model we can replicate. We love outlier stories though. They’re fascinating. They fuel our imaginations where we’re at the center of that story.

Lotteries employ that story in their marketing. Plop down a few bucks for a chance (slim and none) to win millions! Your life could change tonight, when you watch the local news and they announce those winning numbers. It could be YOU. It’s got to be somebody…why not you?

Because statistically it’s highly improbable.

Start a business. As long as you’re passionate about it, you can make it. Others do. Others have. Why not you?

Because statistically it’s highly improbable.

Today’s show is only a cautionary story, not one designed to get you to never take a chance. I just want to encourage you to take some smarter chances. Be wise. Avoid foolish failure. The world needs you to succeed.

I’m irked at those who prey on people who lack knowledge. That’s why I hit record today.

I love this saying, mostly because it’s so true:

“Everything is hard until it’s easy.”

Thank you for listening,

 

 

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Dread.

It strikes us when we look at our phone to see a person who whips us.

It hits when an email arrives with the subject line, “Past Due.”

Dread can be major, life changing stuff. It can be a very minor daily beating we seem destined to endure.

That’s the power of dread? No. Well, it is a power, but it’s not the power I’m talking about.

I think dread can serve us. It can help us. It can make us better.

Listen to the show and I’ll explain the power of a yellow fly swatter!

We have to do some hard work to let dread work for us. It won’t just happen automatically.

It won’t be easy. But it will be very worthwhile. I promise!