Confusion Is Expensive

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It’s not likely the subject of any weekly meetings inside your company…but maybe it should be.

It can affect us, our employees, our suppliers and partners and our prospects and customers. One of the few times I’ve heard it used in a positive sense is regarding muscle building. Tony Horton’s P90X (not an aff link) is built on it. But for the rest of it, it’s a liability.

We often discuss a variety of topics that have far less importance. Today, I’m suggesting you break away from traditional business conversations and address an issue that could be hurting you internally and externally.

About the author: Randy Cantrell is the founder of Bula Network, LLC – an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit