Special Episode – Purpose, Plans And Figuring Out Where We Fit

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Dr. Suess

Business people love to plan. How much revenue can we generate in the next quarter? How will we do it? What new initiatives do we want to launch? Let’s map it out and figure out how we’ll make it happen. We build a plan.

Plans are necessary, but don’t confuse them with purpose. They’re not the same, but I frequently encounter business people who think a lot about plans without ever thinking about purpose. Some confuse the two.

The plan answers what and how. The purpose answers why.

Purpose gives us direction!

Today’s show was recorded away from The Yellow Studio. It addresses some things I notice frequently, especially among managers who aren’t yet C-level. But…it also applies to each of us individually. What’s our purpose? For solopreneurs, I suspect it’s even more difficult than it is for those working in organizations because it’s lonely, personal and often daunting. Let’s see if we can wrestle some things down and learn. I know we can ask better questions. And that might just lead to better answers.

Randy

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Episode 162 – How Can I Make My Marketing Work?

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Men's Underwear Brief 3-Packs - Bright White

Years ago some male actor was on The David Letterman Show and remarked, “You know that slot in men’s underwear? Why do they have those? Do they work?” David’s reply dropped me to the floor in laughter, “It depends on what kind of work you’re doing!”

Clients and prospective clients often remark, “Marketing has never worked for me.” And I’m reminded of Dave’s snarky reply. I think, or say, “It depends on what kind of work you WANT it to do.”

Marketing is something everybody feels they need to do better, but few give it the time and attention it truly deserves. People mistake movement for meaningful action. Like a shark, they think if they just keep moving then they’ll stumble onto something that might work. And it might not.

Today’s show is about some fundamental – but very important building blocks – truths about marketing. Your marketing!

Mentioned in today’s show:

• Episode 160 is about narrowing your market
• My tribute to my orthopedic surgeon who could put his thumb right on my problem
• The results of my Perry Marshall Marketing DNA test

Randy.Black

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Born To Do What? No Plan B

Entrepreneurship, Personal Development, Video / By


heart shapeNOTE: HAPPY VALENTINE’S DAY!

I originally released this video this past Sunday exclusively to my Inside The Yellow Studio list, but some thought it’d be useful out here on the front end of Bula! Network. So, here goes! If you’re not part of Inside The Yellow Studio I hope you’ll plug in your email address here.

 

Do you feel you born to do something? Do you have the talent for it?

What if your plan A is all wrong? What if you love it, but you’re no good at it?

How long should you hang onto a plan A that isn’t working?

Van Morrison’s latest record is entitled, Born To Sing: No Plan B.

Today’s topic involves:

• Going all in on one thing, that thing to which we may feel we were born
• Having a single plan, plan A
• Changing direction, figuring out a plan B when plan A doesn’t work out
• Getting To Plan B, a book by John Mullins and Randy Komisar
• And a lot more seemingly contradictory questions…and thoughts!

Let’s see if we can’t figure out a few things…or at least, see if we can gain some clarity.

Do you have a Plan B? How did you figure it out? How long did it take you?

Randy

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Do You Ever Ask Yourself, “Am I Worthy Of Success?”

Entrepreneurship, Personal Development, Podcast, Video / By

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Do you prefer audio? That’s why I’ve made the audio only of today’s video available separately.

Today’s show is important because the message is universal. Everybody suffers hearing two contrasting voices. One tells us we can keep going, encouraging us to push forward. The other one tells us to quit, urging us to give up because we’ll never be able to succeed. Sometimes we listen to one over the other.

The high achievers have both voices. They’re just able to silence the naysayer better than the rest of us. They think differently. They feel differently. And they perform differently, too.

Randy

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Episode 161 – The Gears In The Business Go Round And Round (Productivity Talk)

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Your business won't go anywhere without workflow and systems that fit.
Your business won’t go anywhere without workflow and systems that fit.

When’s the last time you closely examined your habits?

If you’re like me, it’s been awhile. It’s not that we avoid it. We just don’t think about it. We go ’round and ’round and ’round giving it little (if any) thought.

Until something happens…

That causes us to think about what we’re doing and how we’re doing it.

I’m fond of systems and automation. Always have been. And I love technology. But I still find myself doing things simply because I’ve always done it that way. Only when I’m inspired enough to examine my habits do I come face to face with the reality that what I’m doing may not be working for me, or my business. Other times a workflow or system is in place that works well, but circumstances change…and I don’t change the system.

If you carefully think of how much life is spent in mindlessness — you’ll quickly be depressed. Most of us waste hours doing things that don’t work, but we’re not thinking about if it works or not. We just do it because it’s what we’ve done for a long time. Or because it’s comfortable. Or because it’s easy. Or because we think there’s some reward (when in reality, there is no reward). Delusion hurts us every time!

Today’s show would likely get downloaded more if I filled it with the lastest, greatest iPhone apps…or talked of the newest software…or explained some “hack” that a famous blogger uses. Nope. That’s not it. It’s about getting more done. It’s about finding out what works for us. It’s personal. It’s individual.

I know it’s easier to listen to somebody we admire tell us what she does. Then we can just copy that.

It’s a lot harder to examine what we do, figure out why we do it that way, then architect a better way. It’s a LOT harder. But it’s more profitable.

Mentioned in today’s show (fondly):

• Beyond the To-Do-List with Erik J. Fisher
• Field Notes
• Evernote
• Moon Hoax Not (a YouTube video)

Randy

Podcast Options:

• Subscribe via the iTunes store
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• Right-click here to download this episode to your computer
• Click here to playback in a new window

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