Randy Cantrell

Randy Cantrell is the founder of Bula Network, LLC - an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit ThePeerAdvantage.com

Special Episode – The Only Thing That Matters In Building Your Business

taking-aim
What are you aiming at? Who are you aiming at?

Business is tough all over.

I’m not talking about the economy. I’m talking about the work necessary for business success.

But if you think success is tough, try failure!

Today’s especial episode has one goal – to help you achieve success, or a greater degree of success in your business. It’s about forward focus.

Some people think business success hinges on a great idea. No, it doesn’t.

Some people think business success hinges on being smarter. No, that’s not it either.

Some people think business success depends on having the best systems. Those are nice, but they’re not the most important thing.

Empathy is central to your business success. Empathy with prospects and customers will determine your success in business.

Every successful business is good (and some of them are great) at just one thing, which is actually two things all rolled up into one – customers!

Customer acquisition is all about getting customers
Customer retention is all about keeping customers

Nothing else matters!

Let’s talk about the critical practical realities of business success.

Randy

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Episode 180 – Avoid Embarrassment. Do Nothing!

embarrassment
Avoid embarrassment. Don’t do anything.

I heard a new phrase the other day.

Social Embarrassment

I had never heard that before. I’m supposing it needs capitalization, but I’m not sure.

Lately, I’ve been chasing people to get things done. To take action. Yes, it’s a common problem, but when I stumbled onto the notion that people sometimes don’t take action for fear of “social embarrassment” I just had to sit down inside The Yellow Studio and fire up the Aphex 230’s and the microphones. Okay, they’re always fired up. I never turn them off.

I’m sure there’s a lesson there somewhere.

Mentioned in today’s show:

Dan Moran founded Sound Warehouse
Mark Sanchez, New York Jets, is butt-tackled
Presidential gaffes
A guy left me a not-so-kind review at iTunes, but I wasn’t embarrassed by it
• ABC’s Extreme Weight Loss with Chris Powell
• Alyssa was the 22-year old girl who weighed in at 414 pounds on last night’s show
Mormon missionaries dominate a basketball game
• I love Matchbox cars. Always have.
• I’ll be your free accountability partner. Just email me.

Now, go do something!

Randy

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Episode 179 – Self-Sacrifice: Maybe There Is More To Life Than Chasing Your Passion

despicable-me
Gru knows what he wants.

The Despicable Me franchise is more than imaginative. And cute.

It’s real.

In the original story, Gru epitomizes lots of people. The minions aren’t the only ones he views as  existing only for his purposes. He owns them.

He’s the consummate autocrat.

Despicable?

Hardly. He’s doing what countless people exhort us all to do – fulfill yourself by doing what YOU want. Make your life all about YOU. Find out what YOU want to do. Find out what YOU are best at. Stop doing what YOU don’t want to do. Start doing only the things YOU want to do.

I’ve been a Christian for 45 years now. I’m still learning and admittedly, a long way to go in many respects. However, I can’t get past what the Bible teaches. I can’t buy into the popular notions about happiness, pursuing passion and success.

I confess it’s a mindset. Well, partially. But it’s much more really. It’s a faith thing. It’s a belief thing. It’s a truth thing.

We love to consider anomalies and outliers as average, but they’re not. We want to read stories of people who went from homeless to millionaire in 90 days. You’ve heard people say of their own success, “If I can do it, anybody can do it.” Perhaps that ex-homeless millionaire said it. And we instantly think, “You know, he’s right.”

No, he’s not.

Jason Whitlock wrote a story about Tiger Woods, who came in 6th at the British Open this weekend. Whitlock talks about Tiger’s curse. Bad karma for his past sins. Yet, there’s really nothing to prove that such things exist. Bad behavior has consequences. Bad behavior is often found out. See Aaron Hernandez, Bernie Madoff and scores of other people who behave badly.

But this isn’t about scoundrels. It’s about us. Ordinary people chasing dreams. Average people struggling to rise above average.

Also mentioned in today’s show:

Outliers by Malcolm Gladwell
• Jeffrey Gitomer – “give value first”
• Free: The Future of a Radical Price by Chris Anderson
James Dalman – friend, web design coach, consultant, stud designer & more
Douglas T. Hawkins – a financial planner and attorney friend (I now voice his blog)
• This is the blog post on Doug’s site that I refer to, Wealthy Is As Wealthy Feels
Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg (COO of Facebook)
• NBC TV show, The Voice
• The other day I made this post on Facebook (my personal page). I would appreciate your “liking” my BulaNetwork page.

FB-Easton
Easton Cantrell, my grandson, is about 6 months old.

Thank you for listening!

Randy

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