Saturday’s Smile – December 15, 2012
Saturday’s Smile – December 15, 2012 Read More »
Special Episode – Your Success May Just Be One Little Tweak Away
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Special Notice:
True confession. Today’s show was recorded as a video. Unfortunately, I realized that my recent audio sync issues have to do with Apple iMovie. It’s apparently a problem others are having, too. I opted out of posting the video with foreign martial arts film like audio issues. It’s funnier when people are performing spinning reverse kicks. I’m physically unable to perform such feats. So…this is a special audio episode. That should explain why I ask you to watch as I hit that button you see me pressing in the photograph. I was using my audio processing equipment to make a point. Fortunately, the big point was made in the audio…but it was made by simply hitting a single button. One tweak made an enormous difference.
The Show Notes
Are you a “quantum leap” kinda person? I am. Well, historically I have been, but I’m leaning toward smaller, more subtle change these days.
Many small business owners are searching for the one big thing they can do to make their enterprise more successful. The secret thing they just don’t yet know.
Most will never find it because it really doesn’t exist.
Life is made up of a few big goals and accomplishments, but most of life is composed of daily actions that move us closer to or further away from improvement. Mundane kind of stuff that we can too easily discount.
Small changes made over time result in major differences in the outcome. Maybe you need to change a thought, one habit or one tactic. Just one. Life isn’t all about go big or go home (even though I do often wear a T-shirt to the gym with that on the front). It’s about the wisdom to make subtle, small changes that can make all the difference in the world in your success!
Here are some links you may want to check out:
• President Kennedy’s speech before Congress, May 25, 1961
• The moon landing in 1969
• Peak Performers: The New Heroes of American Business by Charles Garfield
• The Compound Effect by Darren Hardy
• History Channel’s Top Shot
• The story of Naaman
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Selling Education: One Business Model With Up To 4 Offers
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People want to learn stuff. All kinds of stuff.
And they’ll pay a lot of money to learn things that are important to them. Computer programming languages, playing a musical instrument, speaking a foreign language, shooting hi-def video, photography. You name it, somebody, somewhere is teaching it. And charging money for it.
What can you teach? Watch or listen (your choice) to today’s show and think about your own business. You’ve likely spent a lot of time and money to learn some things. Why not launch a business based on teaching others what you’ve learned?
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Episode 150 – Like Good Music, Your Marketing Message Needs Good Timing
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We’ve all experienced it. Standing around in a conversation circle we say something…making what we think is a meaningful contribution to the conversation. Nobody reacts, but the conversation continues. Minutes later, somebody else says the same thing we said earlier. Now, people respond. And we think, “Wait a minute, I just said that.”
What is going on?
It could be the conversation circle doesn’t like us, or want to listen to us. But more likely, it’s just that people didn’t really hear us when we said it. It may have nothing to do with us, but it may have everything to do with when it’s said. Our timing may have been off.
Today, let’s go with this definition of timing provided by Merriam-Webster:
the ability to select the precise moment for doing something for optimum effect
Timing – the beat – can help create a hit song. It can also help your message resonate with prospects. That’s the subject of today’s show.
Podcast Options:
• Subscribe via the iTunes store
• Android, Blackberry & other listeners can listen on Stitcher Radio
• Right-click here to download this episode to your computer
• Click here for non-Flash playback
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