Randy Cantrell

Randy Cantrell is the founder of Bula Network, LLC - an executive leadership advisory company helping leaders leverage the power of others through peer advantage, online peer advisory groups. Interested in joining us? Visit ThePeerAdvantage.com

How Much Should I Charge?

When last I checked, there were about a dozen books on my shelves about PRICING.

Many small business owners will tell you how they approached pricing.

1. Make an offer at a price that you peel off the top of your head.
2. The person quickly accepts the offer.
3. Immediately you think, “Man, I should have asked for more.”
4. The second offer you make is higher as you begin to test what you can get.
5. Again, the prospect accepts.
6. Once again you think, “I should have asked for more.”
7. The process continues until a prospect rejects your offer, at which point you stop, and offer a discount.
8. Whatever discounted offer made the sale becomes your regular price. For awhile.
9. After awhile you start asking for more and measure the impact it has on your business.

That’s real-world. And there’s nothing wrong with that strategy. I’m employed that strategy a lot in my career. But it all begins with an earlier process. Watch the video and I’ll tell you about it.

Thanks,

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Houndstooth LoudMouth Golf Pants: A 32nd Birthday Present For My Son

A very short back story…

Ryan Cantrell is my son. He posted on Facebook a link to these LoudMouth Golf pants that he wanted.

Within a few minutes I had created a page at my website asking his friends to join in a campaign to buy them for his 32nd birthday – August 17, 2012. I promised I’d make a video and post it.

Within days we had raised enough money to buy them. Today, we presented them to him. It’s the fulfillment of his birthday wish and my promise to the contributors that I’d post a video of him wearing them and I’d personally thank them.

Ryan can be found online at Twitter (he doesn’t Tweet really) or his website (he doesn’t blog much either).

Happy 32nd Birthday, Ryan. I love you.

Dad

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Webcam Settings By Mactaris (an Apple App)

This week I bought a little Apple app called Webcam Settings. Here’s the link to the app store page. No affiliate link or anything (not that there’s anything wrong with that).

For Apple Mac owners it offers greater control over your webcam settings. I’m sure that’s why they named it, “Webcam Settings.” (smile)

I operate both the internal Apple Mac iSight webcam and an outboard Logitech C910 webcam. I was primarily looking for a way to control focus. I tend to move my arms too much I guess. Well, enter Webcam Settings and PRESTO! Problem solved. It likely solves many other problems webcam owners experience.

Check it out.

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Special Episode – How To Solve Business Problems When The Clock Is Ticking?

Podcast: Download | Non-Flash Playback

Marketing should NOT be your number one business activity. Listen to today’s show and I’ll tell you why.

Your business has problems. Some are more serious than others. Some can put your entire operation at risk. Others are just a hassle, but not life threatening.

Within the last 48 hours I’ve been involved in a few serious conversations where focus was lacking because the problems seemed so daunting. Not life threatening, but it made me think of all the small business owners who do face life and death. Every day.

It prompted today’s special episode. I hope it provides some inspiration and direction for you.

When the clock is ticking…we’ve got to do something. The something that we choose is critical to our success. Choose wisely. Act quickly. Focus on the things that matter most.

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Episode 141 – Michael Jordan Was A Great NBA Player, But He Failed In Minor League Baseball

Podcast: Download | Non-Flash Playback

Look over at that cartoon by the great Jerry Van Amerongen. That’s me starting at that road kill squirrel.

Well, that was me, back around the beginning of 2009 (probably much sooner, actually). I had been in the same industry, doing the same kind of work for going on 37 years. Professionally, I was as dissatisfied as I had ever been, but I was still energetic and ambition. In a few months I would turn 52.

It was time for an encore career.

It was time for what Marc Freeman, the founder of Encore.org calls “the big shift.”

I’d been pondering such things for a long time. I can’t be sure for how long.

By the time Spring rolled around in 2009 it was time.

For the BIG SHIFT.

With one successful career behind me it was daunting to chase success in a new one. It was especially difficult because the new one was undefined. Oh, I had some ideas. And I tried some things. But nothing worked.

Age, maturity and experience have benefits, but they also have a downside.

On one hand I was grounded and stable. I wasn’t one paycheck away from homeless. I was debt free, but I was far from financial independence. That is, I couldn’t just sit back and enjoy my money – because statically, I knew my wife and I would outlive our money. Besides, I wasn’t ready to sit back and enjoy leisure. I don’t think I’ll ever be ready for that. It’s not how I’m wired.

On the other hand, age makes adjusting difficult. And I’m prone to change. Given to embrace it. But there is something to the realization that you have more past than future. That restricts your choices. Practically speaking, older folks tend to approach life in a more reasonable, perhaps less ambitious fashion. Not me.

For me the downside of age, experience and maturity was how I defined myself professionally. When you’ve spent the better part of 4 decades doing something (the same thing) and being something – you tend to feel defined by it. Deep down you realize that your “job” isn’t who you are, but it sure feels that way.

The identity decompression took much longer than I planned. It lasted from the Spring of 2009 through the end of 2011. That’s right. Two and a half years passed with me trying to figure things out. Along the way I was podcasting, but I was working…doing work I really didn’t want to do. Feeling as though I had jumped out of the frying pan into the fire.

2011 ended and more shifting happened.

And now, I have more clarity. I’m sure things will continue to morph, but as the Encore.org tagline says, “Encore careers combine purpose, passion and a paycheck.”

I have starred at the road kill and pondered the very thing Bob is wondering. I’ve been driven by the practical realities of the paycheck. Yes, I’ve sold out my fair share and done things that didn’t fulfill me because the money attached was high enough.

Today, more than ever before in my life, I understand how Michael Jordan felt riding on a minor league bus failing at a new game. Just because you made it in one career doesn’t mean you’ll make it another. It can be very tough work to figure out what you’ll do for an encore.

Life is a story. It’s being written daily by our choices and actions. But first, it starts in our head – wondering whether we shouldn’t do more with our remaining days. Some of us have fewer remaining days than others. We have to get busy.

Thank you for listening. I’ll do better by you in the future!

 

P.S. Maybe it’s fitting that today’s show lacks production elements due to one of the PreSonus FireStudio Project firewire interfaces failing. Lord willing, I’ll send it off, have it repaired and all will be back to normal Inside The Yellow Studio. Well, as normal as things ever are around here.

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