Podcast

Episode 137 – Less Is More (How Embracing That Idea Can Help You Reinvent Your Business)

Podcast: Download | Non-Flash Playback

How Believing That Less Is More Will Help Me Reinvent My (Business) Life

Minimalism.

I was only familiar with the term as it related to art and design.

In 2007 I began to hear it used to describe a lifestyle. I suspected it involved some vow of poverty.

Somehow I found myself reading a blog, Zen Habits by Leo Babauta. This led to some other people who wrote about their own endeavors toward minimalism. People like Joshua Becker who writes at Becoming Minimalist. Also Joshua Fields Millburn and Ryan Nicodemus who write at The Minimalists.

I would visit their blogs only occasionally. I was fascinated by their quest. Mostly because of their age. Even Leo was young compared to me. It seemed remarkable that young people could be so intent on altering their experiences, changing their lives and figuring out a better way of life to suit their goals. I was far less enlightened at their age. In fact, I was likely far less enlightened at my current, much older age!

My oldest child, a son, was born in the summer of 1980. This summer he turns 32. He’s always been most interested in the experience. I had already seen how his generation seemed to be wired much differently than my own. Each generation seems to have some common qualities, likely the result of the society in which they spring forth. Just a guess.

My generation was sandwiched between the War World II generation that believed in responsibility and doing the work AND the generation fueled by greed and the accumulation of material wealth. My adult life has been characterized by those two pressing drivers: working hard and getting ahead.

Maybe that helps you better understand my fascination with minimalism.

In 2009 Leo Babauta’s book was published, The Power of Less. I was quick to buy it and read it. Unfortunately, I didn’t read it with business in mind, even though the word “business” appears in the subtitle. I had blinders on and read it thinking primarily of an all-encompassing lifestyle.

And it wasn’t hard to connect with the message because by now my generation, the 50-somethings, were doing something similar. We just didn’t call it the same thing. We called it simplifying or down-sizing. Mostly it was manifested in people who had worked hard to buy the big house in the suburbs so their growing families would have more space. Now, after years of hard work and having the big house, many aging Americans found themselves much like they started. As a couple.

The kids grown. Mom and dad were now in a house too big for just the two of them. Tired of looking at the boxes of stuff they never used, many people embraced the new selling killing fields of eBay and Craigslist. The refrain, “We need to sell some of this stuff” was heard throughout middle-aged America. I still hear it today. Not only from my own mouth, but from the mouths of my friends.

Truth is, we’ve just got way too much stuff.

Some time ago I picked up Leo’s book again. But this time I had a different idea about how I’d read it. This time, I was going to read it with my business in view. How could I use the power of less to spawn, grow and sustain a business idea? Wasn’t it time to declutter my working world? I knew it was long past time.

So I began to read it and take my time. No speed reading. No scanning. Read a page, think for awhile. Make some notes. Engage in some conversation. See where it all takes me.

I know it’s not clean. I also know it’s honest. There is only one strategy here. To figure out some things. Maybe to just figure out one thing, myself. Ask any middle-aged person if they’ve got it figured out and they’ll tell you (if they’re honest) that they’ve only figured out there’s still so much they don’t know. The difference now is, they realize it. They once thought they were quite certain about many things. Life has a way of showing you how ignorant you really are.

So today, with this episode I begin a renewed quest. It’s sort of a rebirth for things around here.

I’d love to tell you that everything I do is strategic and well-thought out, but it’s not. I don’t trust people who tell me they’re that strategic. I’ve had many people throughout my life tell him how they think one of my natural aptitudes is “strategic thinking.” But I’m not being strategic about any of this.

For starters, I don’t think I’ve got that much control or power in the universe. Fact is, bad things happen to good people. And good things happen to bad people. Don’t expect me to believe that everything you do in life is strategic and with thoughtful purpose. I know better. I’ve lived too long to know better.

Today’s episode is a bit like a cooking show without a recipe. A show where we know we’d like to end up with something tasty and great…but we’re not yet sure what it will be. It’s an experiment in life. The ingredients are ones we’re going to find along the way. Like those survival shows, we’ll improvise. We’ll adapt. The important thing will be to remedy the immediate distress and think only about our next step.

When we’re done, we’ll realize we’ve only started. And hopefully, if all goes well and the Lord’s willing, we’ll have found a business life that is more suitable for where we’re at in life.

 

Episode 137 – Less Is More (How Embracing That Idea Can Help You Reinvent Your Business) Read More »

Episode 136 – Businesses Must Take Better Aim If They Want An Improved Shot (You’ve Got To Answer Some Tough Questions About Yourself)

Podcast: Non-Flash Playback | Download

Businesses have to take better aim if they want an improved shot.

Business building for the solopreneur or entrepreneur begins with answering some personal questions! If you’re going to have a business that hits the mark, then you must answer some tough questions about yourself. It’s all about you!

If it is to be, it’s up to me.

If the shooter looking through this scope is going to hit his target…he’s got to take responsibility for the shot. He’s holding the rifle. He’s taking the aim. He’s pulling the trigger. If he misses, he’s got only himself to blame.

You have to take responsibility for your business. No excuses!

Jack Welch was noted for this saying during his days with General Electric…

Control your own destiny or somebody else will.

Today’s show focuses on three steps you must go through so you can improve your aim in business. In your business.

I probably begin where you wouldn’t expect. It’s not a traditional approach to figuring out the most important things, but in my experience – it’s among the most profitable ways to start this process.

Step One – The Negative

What are the things you absolutely don’t want to do?
Who are the people you don’t want to associate with?
What are the things you’re unwilling to devote yourself to?
What are the identities you don’t want to assume? These are the things you don’t want to be.

Step Two – The Positive

What are the things you’ve been interested in for a long time?
Who do you most want to spend time with?
What are the things you are willing to devote yourself to?
Be specific. Very specific.

Step Three – The One Thing

Pick one (1) thing. Just one.
Right now, what do you most want to do?
Who do you most want to be?
What do you most want to be known for?
Soar with your strengths. Follow your natural aptitude.

You don’t have to be world-class, but you need to be competent.

It’s important that you avoid aiming at some things so you can improve your aim at one thing. Do you want to hit a business target or not? If so, you have to aim at only one thing. Else, you won’t hit anything!

Next time we’ll start making some application of these things to your business.

Leave me a review over at iTunes, please!

Episode 136 – Businesses Must Take Better Aim If They Want An Improved Shot (You’ve Got To Answer Some Tough Questions About Yourself) Read More »

Episode 134 – We’re All Fighting Battles (Time And Chance Happeneth To Them All)

Ecclesiastes 9:11 I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but time and chance happeneth to them all.”

Our recent health scare put me in a contemplative mood. More so than normal.

So many others have much more severe worries and concerns. It makes me ashamed to think of my own life – and family. But so it goes. Our life matters, if only mostly to us.

None of us could get out of bed in the morning if we carried the weight of everybody’s sorrow. That funeral procession you pulled over for the other day…you didn’t know who was in that hearse. Perhaps you were carting the kids to a birthday party where some little child was celebrating turning 5. Those are the ironies of life. Some mourn while others celebrate. Some die while others are born.

I hope you’re experiencing good times. We all need the mountain top experience. Hang onto it for as long as you can.

Maybe today you’re in the valley. Maybe you’ve been there so long you can’t remember what the mountain top looks like. Hang in there. Endure. Overcome. Slog through it. You’re strengthening the muscles you’ll need for the ascent back to the top.

We’re all learning as we go. Going up demands different skills than going up. We need both if we’re going to successfully navigate through life – and help others do the same.

Go hug your wife. Or husband. And your children. And grandchildren. Don’t leave out close friends either.

Take care of yourself. Your family deserves it. Don’t ignore your health or fitness! It’s incredibly selfish if you neglect or abuse yourself. So, if you didn’t know it before now you do – it’s why I go to the gym daily! I decided a few years ago that I couldn’t “do that” to Rhonda.

Leave me a review over at iTunes, please!

Episode 134 – We’re All Fighting Battles (Time And Chance Happeneth To Them All) Read More »

Episode 133 – Take Responsibility For How Your Customers Feel: Communication

 

Your customer has many faces. Here are just three.

“Let me tell you what this $#@! just said.”

He was telling me about a customer who was complaining. The complaint, according to the business owner, was unfounded and unfair.

I listened. He explained – from his point of view – the circumstances leading up to the complaint. He was fuming about it.

As he read the email from the customer he said, “Here, I’m sending it to you right now.”

I got it while we were still on the phone. Now, I’m reading along as he’s continuing his tale. He’s as angry as I’ve ever heard him. It’s compounded, I suspect, because he’s got two major projects he’s trying to complete and this interruption was unexpected. Life can be pleasant like that…sometimes!

These are common conversations for me as I try to help business owners solve problems. They lament how inconsiderate customers are. Irritated that customers are abusive, mean and too demanding. Anybody who serves customers is subject to the temptation.

Now back to the conversation.

I said, “It appears to me you’ve stepped in it.”

“What?” he said.

“It looks to me like you’ve messed up and now you’re mad about it,” I replied.

“Are you kidding me?” he barked.

“Wait a minute,” I continued. “Let’s step back and look at this a bit more closely.”

We then walked through the real events leading up to what this owner perceived as a “nasty” email. Turns out the email really wasn’t that nasty. Nor was it mean-spirited. The email was an expression of extreme, ongoing frustration. After 10 minutes of walking through the events the owner paused and said, “I’m such an idiot.”

“No,” I said. “You’re just stuck inside your business with your problems, worries and fears. Meanwhile, your customer is stuck with his own worries, frustrations, problems and fears. He’s worried you’re not going to complete this deal on time and that he’ll have egg on his face. Your job right now is to call him – not email him – and reassure him that you understand how he’s feeling. Apologize for whatever you must and guarantee him he’ll be happy.”

For over 35 years I’ve given that same advice because it’s in my fabric. Customer service is a major priority for me. Nothing has mattered more. Nothing.

Some years ago, while leading a retail company I had a sign constructed and hung in the store that simply said,

“Extraordinary Service. No Excuses!”

It caused near mutiny among the troop who wrongfully thought that I was setting them up for a no-win situation.

“How can we possibly live up to that?” they objected.

I explained it to them. I’ll explain it to you in today’s show. This is the first in a series on customer service. We’ll start with what I believe is foundational to superior customer service. Communication.

Leave me a review over at iTunes, please!

P.S. Read this post by Ron Burley. It appeared a few hours after I recorded this episode. Then, a few hours later…I noticed this post by Mikal E. Belicove, entitled “What a Trip to LAX Taught Me About Customer Service.” Proving once again that great minds do indeed think alike, and often at the same time (well, at least on the same day).

 

Episode 133 – Take Responsibility For How Your Customers Feel: Communication Read More »

Episode 132 – One May Be The Loneliest Number, But It Is Also The Most Magical Number

The Podcast: Download or Non-Flash Playback

Three Dog Night circa 1970 (give or take)

In 1969 Three Dog Night had a hit song written by Harry Nilsson, ONE.

It was the first song on their first album. Think about that because it’s important for today’s show.

We’re all chasing increased website traffic. We want a bigger audience. A larger market. More people.

Whether we’re writing a blog or selling a product, larger audiences trump smaller ones.

Just like more money is better than less money.

Being popular is better than being unknown.

An increase in audience brings with it a potential increase in sales, connections, joint venture opportunities, more dynamic relationships and a host of other benefits.

No, you’re not foolish to crave all these things…or to even chase them with all your might.

But, as the saying goes, “You gotta crawl before you can walk.”

I hope you’ll subscribe to the newsletter. Just enter your email address in that box in the upper right hand corner. I’ve got some special treats in store for you if you do!

Thanks for listening.

 

Episode 132 – One May Be The Loneliest Number, But It Is Also The Most Magical Number Read More »

Episode 131 – The Never Ending Quest For The AHA! Moment (Why Content Consumption Is Worthwhile)

The Podcast: Download | Non-Flash Playback

Don't we all crave the AHA! moment?

Days pass. Nothing profound. Same ol, same ol.

Still we read numerous blogs. We spend hours Googling a variety of interesting articles. Stroll over to YouTube and Vimeo and we watch a dozen videos. Cruise on over to iTunes where we download some podcasts for our daily workout.

Still nothing profound. No AHA! moment.

Until it all changes…and we experience what we were looking for all along. Well, we weren’t looking for that exact one, but still we found it. The needle in the haystack!

The AHA! Moment

If I could predict or create the AHA! moment…I’d be the wealthiest man on the planet. I’d surely be the world’s most interesting man.

Sadly, I’m neither. But I am a man in search of an epiphany. I think you are, too. We’re all searching for more AHA! moments. More epiphanies. Those moments feel so terrific when we experience them.

I’m going to tell you why all this “content creation” and “content consumption” is worthwhile, even if it’s not all greatness. Much of what we consume – maybe MOST of what we consume – is not life changing. Still we consume it.

We should. Click play and I’ll tell you why!

Mentioned in today’s show:

• The Radical Leap Re-Energized by Steve Farber (I read the 1st one, but I’ve not yet read this one)
• Daniel Clark of QAQN.com posted a funny message on Facebook that helps prove my point about content.

You guys are all opening my eyes about this episode… I don’t know if there was something in my water yesterday or what, but I think we need a do-over. Think Tank was not without a few flaws – many my own hangups (the ‘bikini’ discussion) – but if the overall impression you’re all getting is that we had a lousy time and Think Tank sucked… that’s not at all how I feel about it. If podcasters are allowed one train wreck of a show, this might be mine.

Leave me a review over at iTunes, please!

Have a safe, happy Memorial Day Weekend.

Episode 131 – The Never Ending Quest For The AHA! Moment (Why Content Consumption Is Worthwhile) Read More »

Scroll to Top