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When I began to hit the gym – regularly – about 7 years ago, I heard and read the phrase alot, “No pain, no gain.” An even better phrase was, “Pain is the weakness leaving your body.”

We want to lose weight. And we want it to be easy. And fast.

We want to launch a business. And we want it to be easy. And fast.

Easy and fast.

It’s how we want our food, entertainment, education and whatever else we’re clamoring after.

Just because somebody somewhere experienced success easy and fast doesn’t mean it’s a model we can replicate. We love outlier stories though. They’re fascinating. They fuel our imaginations where we’re at the center of that story.

Lotteries employ that story in their marketing. Plop down a few bucks for a chance (slim and none) to win millions! Your life could change tonight, when you watch the local news and they announce those winning numbers. It could be YOU. It’s got to be somebody…why not you?

Because statistically it’s highly improbable.

Start a business. As long as you’re passionate about it, you can make it. Others do. Others have. Why not you?

Because statistically it’s highly improbable.

Today’s show is only a cautionary story, not one designed to get you to never take a chance. I just want to encourage you to take some smarter chances. Be wise. Avoid foolish failure. The world needs you to succeed.

I’m irked at those who prey on people who lack knowledge. That’s why I hit record today.

I love this saying, mostly because it’s so true:

“Everything is hard until it’s easy.”

Thank you for listening,

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Make it good enough is the call to action of the Lean Startup Movement.

It’s a wise call to action for content creation, software development and other acts of production. It can even be wise for creative folks.

Business owners can often fall prey to the curse of “good enough.” They may find that they’ve been able to sustain their business year after year. They’ve developed some processes and systems that enable them to keep their doors open. Day after day their businesses perform good enough to keep the doors open. But maybe not much else.

Good enough is killing many small businesses, preventing them from finding enough momentum to carry them to levels of success they’ve never experienced. The habit of good enough doesn’t need to be your albatross.

It’s time to kick the past to the curb and stop being just good enough. It’s time to find new heights because most business owners are fully capable of doing better. Some just need to know how.

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Marketing should NOT be your number one business activity. Listen to today’s show and I’ll tell you why.

Your business has problems. Some are more serious than others. Some can put your entire operation at risk. Others are just a hassle, but not life threatening.

Within the last 48 hours I’ve been involved in a few serious conversations where focus was lacking because the problems seemed so daunting. Not life threatening, but it made me think of all the small business owners who do face life and death. Every day.

It prompted today’s special episode. I hope it provides some inspiration and direction for you.

When the clock is ticking…we’ve got to do something. The something that we choose is critical to our success. Choose wisely. Act quickly. Focus on the things that matter most.