Archives for October 2011
In the last episode I told you about the re-booting of Bula Network. Here we are in the first show since the re-boot. I feel like I’m running down this long dock ready to launch myself off the end into the biggest cannonball I can muster! Launching is fun.
But today’s show is about my consumption of new media. It’s part of the story about the new direction here. It likely represents the long dock of my life here inside The Yellow Studio.
About 6 years ago I fell in love with podcasts. I don’t remember the first shows I listened to, but I remember in the early days of online audio (before I even knew what RSS meant, or what it could do) being excited at the medium. I’m an audio guy though. A lifelong love affair with music landed me into audiophileland when I was still a teenager. My love of audio persists today in music and online broadcasting.
Mentioned in today’s show:
• TotalFinder is an $18 program that every Mac owner should buy.
• Episode 105 was the show about my rebooting BulaNetwork
• TWIT is something I follow a little bit, but I’m not a rabid fan
• Marketing Over Coffee podcast
• Mixergy with Andrew Warner is one of my favorites
• Gary Vaynerchuk, the epitome of high energy
• DishyMix with Susan Bratton
• Freakonomics podcast
• Cliff Ravenscraft is the PodcastAnswerman.com
I’m looking forward to getting this party started. Thanks for joining me for the ride!
Now that the About page has been rewritten – and I’m not saying I’m finished with it – it’s time to release this episode. It’s been coming for quite a long time. In fact, for over 2 weeks I’ve sat down to record this episode more times than I can count. Each time I simply decided against it. I don’t think it was fear as much as it was trying to figure out how to tell the story.
This past Saturday I went into The Yellow Studio, muted the sound of the college football game playing on the flat screen, and launched forth. One take (I almost never do multiple takes and I never, ever edit). No script. No notes. I just started to tell the story as briefly as I could – because I know you don’t really care about all the details. Shoot, I don’t even care about them much!
I do care about you. I care that you’ve given me your time and attention. I care about you, and I care about your business and your life. Not in some hokey sort of way, but in a way that’s right. At least it’s right for me. Part of my challenge with the Internet is all the talk of scope and scale. As a business person I fully understand those things, but as a person — I could care less!
For the better part of 6 months I’ve been doing some heavy thinking, which isn’t that easy for somebody whose brain is as small as mine. That explains the headaches.
I reached a conclusion some months ago as I reviewed how many things in my professional life had changed. I surveyed the variety of opportunities coming my way. I examined the people who have entered my life in the last few years. Mostly, I closely examined my contributions, or lack of them. Situations and circumstances where I felt I was doing good work. Others where I definitely was not.
Things change. Thanks to time, circumstances, opportunities and a host of other variables that life slings our way. Weeks, if not months ago, I knew it was time.
For something completely different.
It’s time to move on. It’s time to get going.
BulaNetwork.com ‘s first iteration dies and now is born a new identity, a new purpose –
BulaNetwork.com becomes a new media company.
Today’s show goes behind the scenes to tell you exactly what’s been happening and why. I’d love to hear what you think about it.
As with all effective re-boots, this one means the “finder” gets a fresh start. Whatever happened in the past is now over. Whatever work was in process is now permanently interrupted and gone. The future will now be determined by what happens starting today. This re-boot won’t involve me wiping out all the past though. The previous posts and podcasts episodes will remain. They’re here for archive purposes only though. The future shall not resemble the past!
That’s the point of a re-boot, right?
Thanks for listening, reading and watching!
“We appreciate the end result of our work. I appreciate just getting to do the work.”
Who do you want to serve? That’s your ideal customer or your target market.
Is your pricing helping or hindering your ability to reach your target market? Your value proposition must befit the market you’re trying to conquer.
Every week I work on other peoples’ businesses. I regularly encounter both problems. Small business owners who haven’t properly defined their ideal customer struggle to find any market. Businesses sometimes fail to present the correct value proposition to reach their target market. That is, they price their offers too low and aren’t taken seriously, or they price their offers too high and are unable to justify it.
Small business owners desperate for revenue often choose to do business with anybody who will say, “Yes.” It can tear their business apart as they soon find out that they’re now tethered to a bad customer who drains their time, money and resources in the never ending quest to simply satisfy a customer not likely to ever be satisfied. “I wish I had never done business with this customer,” is a common refrain I hear.
Sometimes – in fact, more often than not – I find small businesses who under price their services. Again, desperate for revenue they think by lowering their price they’re giving the prospect a compelling reason to say, “Yes.” Instead, they’re diminishing their opportunities to serve their target market.
Every small business owner should find some quiet time to more seriously consider their target market and how their pricing strategy can be adapted to help them more effectively reach that market.
Thanks for watching.