Entrepreneurship

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Special Episode – Blue Is The Color Of Melancholy, But What Does It Sound Like? (Finding Profit In Setbacks And Disappointments)

melancholy
We have to fend off sadness or it will swallow us.

Melancholy

Noun: A deep, pensive, and long-lasting sadness.

Adjective: Sad, gloomy, or depressed.

How long is long-lasting? From my experience, it’s always too long. But I can be given to feeling melancholy.

A friend recently described his own family as being prone to feeling blue. Instantly, I could relate.

Amazement is the only word to describe my feelings toward people able to remain upbeat under the saddest circumstances.

When I was younger I was more stoic, but even as a child I was prone to bouts of melancholy. It might be something others thought stupid. Like the time a distant cousin took shots at a turtle in the yard with his BB gun. Shooting it repeatedly in the head until he made sure it was dead. The cruelty of it overwhelmed me. I didn’t cry, but later when he got some old boxing gloves out and wanted to box – I bloodied his nose.

Maybe that’s a key to overcoming melancholy – physical exertion or aggression. Surely not, but when I was a kid and boxing gloves were around, it was a viable option.

Melancholy has value I think, but I also think it can become too close of a friend. A friend unworthy of our love or kindness.

Let’s be clear. I’m not talking about depression, at least not in the clinical sense. That’s a very different malady.

I’m talking about feeling blue. It can range from momentary feelings of sadness to hours, maybe days, spent feeling sorrow or even heartbroken.

Music has almost always been part of my melancholy. Not a cause and effect part, but the music in my life has often been chosen because of my mood. I confess that I rarely select music to jolt me from my melancholy mood. No, I usually embrace it and feed it the sounds that seem most fitting.

John Prine's 1971 debut album
John Prine’s 1971 debut album

I was 15 when I first heard John Prine. There were many things for me to love about him. For starters, he wrote some great pensive, sad songs (Hello In There, Sam Stone). But he also wrote some sarcastic, snarky songs, too (Illegal Smile).

As I look at the sounds of melancholy in my life some of my favorite records of all time are steeped in sadness. In fact, one of my all-time favorites is a record by Jackson Browne, Late For The Sky. The title track and Fountain of Sorrow have been lifelong favorites.

For me, the lyrics, the story and the melody are integral components of the sounds of melancholy. Nobody typifies them better than Prine and Browne.

100 dollar bill
Money isn’t the only measurement of profit.

Setbacks. Disappointments.

Business disappointments are not unlike other disappointments. They range in severity from devastating to annoying.

We all have them, but there are two kinds of disappointments that sting the most: the ones we didn’t see coming and the ones that represent the enemy of something we really wanted.

The more personal the disappointment, the more it hurts.

Disappointment doesn’t care who you are or how much power you’ve got. It doesn’t knock. It just blows the door off the hinges, comes right in and camps out where you can avoid it. It may hit people a bit differently, but it hits everybody. Sometime.

Disappointments can be sometimes be measured in time, distance, money, impact and recovery.

Time.

I remember the day the phone rang. It was the worst kind of setback. A death. Of our founder. He was only 32. I was in my 20’s. His life was gone. Mine was changed.

We thought we had more time to build more stores. To grow our business. Together.

We were wrong. Time ran out and there wasn’t anything we could do.

Distance.

When my children were quite small I found myself mired in a bad circumstance. We lived in one city, but I was working in a different city. The real estate market was pitiful at the time and we had to live apart through the week, looking forward to very short weekends together. It was painful disappointment.

I hated it, but like so many disappointments in our lives, I had to endure it until I could figure out some solution. Disappointments wouldn’t be so bad if you could fix them…and quickly. It’s not always possible.

Money.

Missed sales goals. Lost bonuses. Frozen compensation. Increased insurance premiums. Elevated lease rates. Money disappointments are endless.

Because business is all about generating sufficient profits to sustain the enterprise, money tends to be the end-all, be-all. Most of us measure success or failure with a dollar sign.

An advertising campaign that we felt sure about falls flat. A landlord tells us the lease renewal demands a 20% increase. Our insurance rep informs us that workman’s comp insurance is going up 15%. Meanwhile, our profit margins are stretched because vendors aren’t taking less, but customers are giving us less. It’s the ying and yang of business. The push/pull tug of war that every business owner or leader feels constantly.

Impact.

When a founder dies in an automobile accident the impact is sudden, unexpected and irreversible. Depending on the size of the business, it can be vast, too. Vendors, financial partners, suppliers, employees – everybody hurts.

Some business disappointments impact us in the moment, but it’s more like ripping a Band Aid off a scab. Painful at first, but it’s over before you know it.

Recovery.

Recovery is tied to impact. The more severe the impact, the more difficult the recovery. The lower the impact, the quicker (and easier) the recovery.

A devastating blow might just do you in. Failure to meet payroll can be deadly. Failure to meet payroll habitually is sure death.

So with all these facets of disappointments and with all the varying degrees of disappointment, how can we possibly find profit in them?

Can we always find profit in them?

I think so.

That’s literally the bottom line for today’s show…finding ways to profit from our disappointments and setbacks. That’s what I intend to do by tapping the brakes for just a bit. Lord willing, I’ll be back soon. Recharged. Refreshed. Reenergized.

Be safe. Take care of yourself. Take care of business. I’ll be talking you soon with one more pre-hiatus episode.

Randy

 

Subscribe to the podcast

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If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

Special Episode – Blue Is The Color Of Melancholy, But What Does It Sound Like? (Finding Profit In Setbacks And Disappointments) Read More »

Episode 174 – Three Questions To Help You Make Wiser Business Decisions

question markA friend of mine has a wife who is very inquisitive. Her name is Patsy. No question is too foolish, or too embarrassing for her to ask. He’ll say, “Patsy has questions. Lots of questions.” And we’ll laugh. Because it’s true, and funny.

We all need to be more like Patsy I suppose whenever we’re facing an important decision. Today, I’m thinking of business or career choices. The decision to take one job over another. The decision to launch this business or that business.

Weighing opportunities isn’t easy work. It can be agonizing, especially if we’ve got lots of input telling us what to do.

Well meaning friends and family urge us in a specific direction adding to the pressure. Instead of things becoming more clear, they often get murkier as we try to figure out our best choice!

Historically, I have engaged 3 questions to help me. Let’s see if these three things help you. I’d love to know what questions you ask to help you making important decisions.

1. What’s the worst thing that can happen?
2. What’s the best thing that can happen?
3. What feels right?

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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Episode 172 – You Can’t Win A Chess Game By Protecting Every Piece

Victory requires sacrifice.
Victory requires sacrifice.

“You can’t win a chess game by protecting every piece on your side of the board.” I read it. Or heard it. Years ago. Somewhere.

I never was much of a chess player, but I understood the comment. It resonated with me and I thought, “That’s brilliant.”

The point was about business. It was just another way of saying you can’t be all things to all people. You’ve got to figure who you are, what you do and go narrow.

Today’s show is about focus, concentration and addition by subtraction! It’s about how we often fail because we’re trying to be This, That and The Other when a better strategy would be to pick one and let the other two go.

A recent episode of Shark Tank proves the point.

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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Episode 171 – 3 Reasons Why You Shouldn’t Worry About Competition When You Tell Your Story

Be the ball. Be the red ball.
Be the ball. Be the red ball.

I don’t have time to blog or produce online content.

There are millions of websites. Hundreds of millions actually!

There are no official numbers posted, but some estimate there are over 1 billion YouTube channels.

What about podcasts? Again, official numbers are tough, but estimates are around 200,000 different podcasts. They likely represent millions of episodes.

It’s all content. Text. Video. Audio.

Besides, there are already too many people hollering their message in my industry.

Yes, it’s crowded and growing more so every single day. But the herd is also thinning while it’s growing. Think about that for a moment. While some people are just launching their website or blog…others are abandoning theirs.

Unfortunately, the Internet is a place where people can own abandoned, broken down real estate. It clutters up every online neighborhood. Imagine driving through a nice neighborhood in your home town and you see a nice, well kept house with a terrific front lawn. Right next door there is a house that hasn’t been painted in years. The yard is over grown. The roof is falling in.

It’s the same thing in almost any niche you care to examine. You’ll find very nice, updated sites with current, up-to-date content. Then, just next door (one click away), you’ll find another site that hasn’t been touched for years.

Don’t be discouraged by the number of competitors.

I was looking through the Apple iTunes podcast directory at the SEO (search engine optimization) podcasts. Just a casual glance revealed at least 100 different podcasts in the SEO category. Yes, that’s quite a few for a specific niche.

I selected that specific niche for a reason. It’s about Internet-based technology that is always changing because the search engines are constantly updating their algorithms to produce better results for the end user. Anybody in the SEO space has to stay on top of it or they get left behind. Anybody producing content in the SEO space has to maintain a discipline and dedication to keep their content updated. Not only that, but unlike many spaces, SEO information grows old. In the online world you’ll hear the phrase “evergreen content.” That just means in many niches a blog post might be written today (or a podcast episode might be released) that is still valid years from now because the principles and truths of what’s released today don’t change. Or they don’t change that often or that much. Not so in the SEO space. It’s constantly moving.

Let’s suppose you’re an SEO expert and you look at all the podcasts on the subject…are you discouraged? Well, if you are, then you’ll have a stroke when you look at the websites and blogs on the topic.

Google “SEO experts” and you’ll get almost 16 million search results. Sure, many of those are just pages or articles about the topic, but it provides a glimpse of the popularity of the topic. There are tens of thousands, if not hundreds of thousands, of SEO experts around. Besides that, many companies have SEO experts in house!

It’s also a niche with a pretty high barrier of entry. SEO is a technical craft that requires people know their stuff – and that they remain devoted to ongoing learning. We mere mortals lack the attention span, capacity or interest to delve into their world for too long. But, it’s a very crowded space.

I’ve purchased countless books on the topic. I’ve listened to more mind-numbing podcast and watched more coma-inducing videos than I can remember. There are some brilliant people in the space, but one person stands out for me. He’s the red ball in the sea of gray balls that represent the SEO world. He’s really more than just an SEO guy because he focuses on traffic, which is what SEO is all about anyway. I resonate with Neil Patel. Yes, I am a customer, too.

When I look at the SEO world I don’t see too many other people. I see Neil. I’m pretty sure other people see a different red ball.

Think about the people you listen to or read. Do you have a favorite sports columnist? A favorite food show host? A favorite TV show? Sure. We all do. Ask yourself why you like them.

Uniqueness isn’t just in what you know, or what you do – it’s also in who you are and how you deliver.

Style matters. Yes, substance is the competency you bring with you. You must be capable in whatever service you provide. But let’s assume you’re competent. Your favorite sports columnist has tons of competition, but you prefer reading his stuff. Is he more competent than all the others. Doubtful. But he might concentrate more on your favorite sport. Or he might always have a very strong opinion. To you…he’s different than all the others. He stands out for you.

Let me leave you with just a few reasons why you shouldn’t let the competition stop you from producing online content to tell your story.

1. Even if you’re in the same business, you are different.

Everybody is. Go visit 2 different fast food franchises of the same brand and you will notice some differences. One will be better than the other. It may be cleaner. It may have better parking or easier access. It may have more polite, well-groomed employees. The food might even be hotter at one versus the other. One might put napkins in your bag while the other one leaves them out.

If the most routinely run businesses on the planet – fast food joints – can be different among their own ranks, then I shouldn’t have to work too hard to persuade you that any business can stand apart from the competition.

Your story is your story. Nobody has an identical story. Embrace the differences in your story. What are the compelling differences between you and your competition? Don’t shy away from them. Run toward them. It’s the best way to attract people who will find you compelling. It’s also a great way to avoid attracting people who would never buy from you. It’s a marketing victory without causalities because everybody wins.

2. Focus on where your differences can be positively amplified.

Neil Patel has his own style and personality. But so do others. I happen to like his style. He’s straight-forward, confident, but likable. Others might totally disagree with me though and they’d likely toss out the name of somebody else when it comes to experts on generating online traffic.

Neil communicates in a unique way. For starters, he produces a ton of content. I’m on his list and I’ll admit I don’t always check out the daily updates made on his site. He has guests who post content on his site and it’s a very steady stream of up-to-date information delivered via what he calls The Daily Egg. Yep, it’s daily!

What makes you different? Embrace that and amplify it. Too many people think they should try to be something they’re not so they can appeal to more people. Unfortunately, it can make you appealing to nobody.

IBM used to require all sales reps to wear white shirts. It was the dress code. Oh, and no facial hair was allowed. The logic made sense at the time, offend no one. IBM wanted their sales reps to appeal to everybody.

But what if you liked guys who wore pink shirts with black bow ties? Well, you weren’t going to buy from IBM because they didn’t have anybody like that.

What if you were a Harley riding CEO with a beard? Nobody at IBM would ever call on you who looked like you. In fact, you likely found it hard to relate to anybody at IBM at the time.

Are you the buttoned-down, corporate type? Is that how you feel most comfortable? Then concentrate on that. Go with it. Play it up. Go larger than life with it and you’ll attract other people who feel like you do. Birds of a feather and all that.

Are you a blue jean, flannel shirt type? Don’t visit Brooks Brothers in an effort to be somebody you’re not. Be the blue jean, flannel shirt wearing guy and you’ll find other people who would never welcome a suit into their office.

When you amplify qualities that others can find positive, then you’ll necessarily put putting yourself out there in ways that aren’t pleasing to others.

To be loved by some you must be willing to be hated by others. Your style matters. Be true to it.

3. Start, but never finish.

If you don’t have a website, blog, YouTube channel or podcast – don’t sweat it. And stop worrying about being on Linkedin, Facebook, Twitter or Pinterest.

Too many of you are defeated before you ever start because mentally you’re already drowning. Your feet aren’t even wet. You’ve let yourself become overwhelmed simply by thinking about all this stuff. Stop it!

NOTE: Get a website up and running now. You can get a website up and running with little effort. For now, just go register a domain name. Pick a domain that is identical to your company name, if it’s available. My business name is Bula Network, LLC. So, my domain here is BulaNetwork.com. Get a dot com domain. There are dot net and plenty of other suffixes, but get a dot com if it’s available. I’m assuming you’ve got an existing website though so let’s keep going with this third and final point…

If your website is just an online billboard you’re missing an opportunity to stand apart from the crowd. Think of it as the difference in looking at a cardboard stand up of you versus having you in real life. A static billboard type website hasn’t got your personality. Most don’t have any personality. How are people going to get to know you? How are you going to stand apart from the crowd?

Don’t tell me because you serve customers better. Or because your stuff is better. Or because your price is lower. You’re just like everybody else. You’ve got to give me more.

Start sharing. Start telling people more about who you are and what you do – and how you do it. Start telling people your own story. Why do you do what you do? Why are you in this business? Put it out there. Not everybody will be interested in every detail of your life, but some people will. And in sharing these details you’ll begin to attract people who are looking for somebody like you. You’ll also get more accomplished at telling your story. Like any other endeavor, you’ll get better the more you do it.

The good news is you can start right now. The bad news is you’ll never be finished.

Think of your family. Do you guys talk very much? Why? Don’t they already know you? Why are you talking to them today?

What about your prospects or customers? Yeah, you were right to think you don’t have to talk to them. Who’s got time to sell their stuff by sharing valuable information? Or by telling people their story so people can figure out if they want to do business?

By now, I hope it’s as visible as that red ball. So get out there and as Chevy Chase said in Caddyshack, “Be the ball!”

Be the red ball.

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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Episode 170 – Communicating Appreciation

Simple, easy and neglected
Simple, easy and neglected

A grown man tells me, “My father never said, ‘I love you.'”

“Really? Never?” I reply.

“Never,” he says.

The pain in his eyes is real. And evident.

The deepest principle in human nature is the craving to be appreciated.

Williams James is credited with that quote. I don’t know who he was, but he was wise.

Recognition. Appreciation. Respect. We all want it. No, Mr. James was right – we crave it!

Why is it so difficult to incorporate into our communication? Why is it hard for a father to tell a son that he loves him?

I don’t know, but I do know it’s inexcusable.

Business people neglect many facets of effective of communication, but perhaps chief among them is the art of showing appreciation.

I know a business man – very successful financially – who believes it’s his job to “catch people making mistakes.” He’s very good at it, too. No, he won’t ever tell anybody they’re doing a good job. His success is the problem. His crude, deliberate berating of people works. Convincing him that even greater success might be his if he’d learn to behave differently is an impossible task.

I’m sad for him. And others like him.

As business people we have internal and external customers. It’s important to communicate our appreciation to all them. Simple, inexpensive and seemingly easy – but it remains one of the most neglected form of business communication.

I challenge you to set about changing that in your life – in business and in your personal life!

Thank you for listening. See, that wasn’t hard.

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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An Ideal Client: Service Professionals Who Serve Local Markets

service professionals are in high touch industries
service professionals are in high touch industries

Service professionals are among the highest touch business owners on the planet. They connect to one person at a time. They have transactions that are often face-to-face. They often deliver their services in person. Service pros tend to be people skillful in physical, in person communication. They also tend to be people with a very specialized, often high value knowledge.

Your dentist, doctor and CPA are all service professionals. So is your chiropractor, financial advisor, attorney or kitchen remodeler.

Service professionals are currently my ideal clients for a pilot program I’m launching. This isn’t an ongoing program. It’s a one-time offer exclusively for 6 people and it’s only for 3 months.

Why are service professionals my ideal clients for this?

1. They serve local markets.

Not every small business operates exclusively in a virtual or online world. Even though service professionals may primarily do business in a local market they may also do business online. Web technologies provide great utility for service professionals to communicate with their clients and prospects.

Attorneys are licensed to practice in specific states. Yes, a state is a local market. A local market is simply a geographic location that serves as a boundary for the service professional.

I’m in Texas. An attorney who is a member of the Texas State Bar is licensed to practice law in Texas. It’s an enormous state – a very big local market – but it does have a boundary. That makes it, by my definition, a local market.

2. They may have products, but we mostly rely on service professionals for their expertise.

A financial advisor may be commissioned by financial products providers to sell their products. Or, a financial advisor may be unencumbered by such a relationship and simply work on behalf of the client for a small fee.

A dentist may incorporate technologies or products that help patients improve their oral health. From teeth whitening to products used to fill cavities, the dentist likely incorporates products that others provide. As a patient, we don’t have the expertise in these things. We rely on our dentist to do the right things for us.

A funeral director walks us through one of the toughest times of our lives, arranging the final ceremony for a loved one. Do we purchase a casket or do we purchase cremation? Hard decisions only made easy if our loved one left behind what they wanted. And we rely on the funeral director to walk us through the maze of choices because we lack the expertise or experience in such things.

Service professionals have an extraordinary expertise that we often need. Many have endured years of formal education and training. Many are in industries that are regulated and formally organized with certifications and licensing. The barrier of entry into their professional is high.

3. They typically spend most of their time practicing their craft because they’ve spent years learning it.

Service professionals may lack the foundations necessary to operate a profitable business. The attorney has endured years of formal education, juggled student loans, done some summer internships and may have started his career as an associate with a mid to large sized firm. Some get the entrepreneurial itch and embark on starting their own practice. Unfortunately, they’re skillful at practicing the law, not building a business. It’s a hazard of the service professional.

Michael Gerber of E-Myth fame calls them “technicians.” They have the technical know how of their craft (law, dentistry, etc.), but they likely have no experience or training in marketing, management or operations. They’re far from stupid. In fact, they’re brilliant at many levels because they know what they’re doing in their respective industries. They simply lack the training to know the things vital to building a practice or business.

So, many of them fail. Or struggle.

Too many service professionals find out that when they build it, nobody comes! Others find out that cash flow doesn’t automatically flow…unless it’s OUT.

These are my ideal clients for this limited time project. I recorded a short video and wrote a longer than necessary amount of copy to explain every possible thing. Does this sound like YOU or somebody you know? Then I hope you’ll apply.

It’s limited to only six (6) people. I will personally contact everybody who applies.

Randy

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