Entrepreneurship

Sales and Marketing

Episode 144 – Making Customers Happy, Keeping Customers Happy

Communication, Entrepreneurship, Podcast / By

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The Cloud of Happiness

This is the Cloud of Happiness. You may not have seen him in awhile, but he’s out there. Somewhere.

You want him in your life. Your customers want him in their lives, too.

How do you really feel about your customers? How do you really feel about your business?

Expectations

So much of our business life is centered around managing the expectations, both our own and our customers. We often end up unhappy in our business because we’re not getting the results we expect. We’re disappointed. We’re afraid. We’re frustrated.

Sometimes our customers end up unhappy, too. They’re not getting what they thought they’d get. They’re disappointed. They’re afraid. They’re frustrated.

What are you gonna do about it? Anything?

It’s time to better manage the expectations – your own and those of your customers!

Thank YOU for listening.

P.S. Do me a big favor…click here and go over to iTunes (I know it’s not the easiest thing in the world to do)…and leave me a 5-star review. It’ll help us get the word out to more people.

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Finding Your Niche: 2 Questions I’m Now Asking Myself In Order To Find A Target Market

Entrepreneurship, Randy Cantrell, Video / By

Today’s episode is the current iteration of the questions I’m asking in order to help me figure out what I want to be when I grow up. 😀

I’m always looking to ask better questions in order to come up with better answers.

At the 13:49 mark of this video I give a shout out to two people who have freely given me feedback:

• Bruce Brodeen of PopGeekHeaven.com
• James Dalman of JamesDalman.com

I’m glad these guys are part of Inside The Yellow Studio. They’re generous with their thoughtful feedback. Check them both out.

These questions may be helpful to you, too. I hope so.

 

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Go Do The Work! You Can’t Catch Trout Inside The Bass Pro Shop

Entrepreneurship, Personal Development, Video / By

This is the nearest Bass Pro Shop Outdoor World. It’s in Grapevine, Texas. They do retail right! I speak as a retail expert, not an outdoorsman.

No, today’s show isn’t about hunting or fishing. If you’re a hunter or a fisherman you’ll be disappointed, but thankful. I’ve got nothing of value to share in those areas ’cause I’m an inexperienced idiot in both areas. But…

I have spent enough time inside Outdoor World to be impressed and to understand the lure (pun intended).

We’ve all got our own temptations. Things that draw us in and captivate us…sometimes for hours on end.

Distraction and focus are two very popular topics because they’re so universal. They’re also at the heart of this Outdoor World story.

Thanks for watching,

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Episode 143 – Tons Of Pain Without A Chance Of Gain

Entrepreneurship, Podcast / By

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When I began to hit the gym – regularly – about 7 years ago, I heard and read the phrase alot, “No pain, no gain.” An even better phrase was, “Pain is the weakness leaving your body.”

We want to lose weight. And we want it to be easy. And fast.

We want to launch a business. And we want it to be easy. And fast.

Easy and fast.

It’s how we want our food, entertainment, education and whatever else we’re clamoring after.

Just because somebody somewhere experienced success easy and fast doesn’t mean it’s a model we can replicate. We love outlier stories though. They’re fascinating. They fuel our imaginations where we’re at the center of that story.

Lotteries employ that story in their marketing. Plop down a few bucks for a chance (slim and none) to win millions! Your life could change tonight, when you watch the local news and they announce those winning numbers. It could be YOU. It’s got to be somebody…why not you?

Because statistically it’s highly improbable.

Start a business. As long as you’re passionate about it, you can make it. Others do. Others have. Why not you?

Because statistically it’s highly improbable.

Today’s show is only a cautionary story, not one designed to get you to never take a chance. I just want to encourage you to take some smarter chances. Be wise. Avoid foolish failure. The world needs you to succeed.

I’m irked at those who prey on people who lack knowledge. That’s why I hit record today.

I love this saying, mostly because it’s so true:

“Everything is hard until it’s easy.”

Thank you for listening,

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