Not Going Crazy In The Process

Quadrant 1: The Trifecta Of Business Building #4040 - GROW GREAT Podcast with Randy Cantrell

Quadrant 1: The Trifecta Of Business Building #4040

Quadrant 1: The Trifecta Of Business Building #4040 - GROW GREAT Podcast with Randy Cantrell

Getting new clients or customers is listed first because until that happens, you don’t have a business. Or an organization. Maybe you don’t call them clients or customers. You might be a non-profit, a local government, or a some other service organization that isn’t directly involved in commerce. No matter…there are people you serve. People who have an expectation of you and your organization. If you don’t serve anybody, then I don’t know why you’d exist. So, first things first.

You Gotta Serve Somebody

Bob Dylan released a song by that title many years ago. It had a religious overtone. Spiritually, service is everything. Namely, serving God. In business, service is also everything. Namely, having a target audience we can serve.

There are 2 critical elements of this. One, we have to take aim at a specific group to serve. These are people who are most benefited by what we have to offer. Two, we have to take aim at a group that is willing to pay for our service (or product). That means they have to see value in what we do.

We can’t get it half right. There are many groups out there who may need what you have. In fact, they might desperately need it. But what if they don’t recognize the need? Or understand the need? No sale. Try as you might, they’ll never buy from you because they don’t know they need what you’ve got.

When you enter quadrant 1 you have to take care to aim at a group that has a need, knows and understands that need, and has the ability to see that you provide a valued solution. Identification is only the beginning. You really need to vet the group by knowing the people. The more, the better.

Marketers latch onto the practice of building an avatar. Of course, avatar is a modern term that started out being called a profile. They mean the same thing. The FBI has profilers who do for crime what marketers do for business. They create a specific profile for the ideal person likely perpetrating the crime. Marketers create a profile for the ideal person likely to buy.

With all the focus on the tactical work of creating a great profile some marketers get too focused on themselves. They approach this work – the work of getting a new customer – without heart. It’s all data and analytical without enough emotion. For good reason. We have more data on buyers than we’ve ever had before. Data is good. The more the better — except when it screams for 100% of the attention without considering the motivations of buyers. Data can have an adverse effect by making marketers focus too much on it and not enough on human emotions like desires, fears, pleasure and pain.

The most ancient marketing truth may be that people buy on emotion and justify it after the fact with logic. It’s a big generalization with varying degrees of accuracy. Some buyers are more emotional than others. Others are far more logical than emotional.

Buyers don’t all come from the same place emotionally, logically, financially or in any other area you can imagine. A buyer without financial concerns, one who has more money than they need, can behave as though they’re on their last nickel. Another buyer with very limited resources can behave as though money is no object. And that is why marketing is hard…and why people and companies pay big money for marketing help.

Marketing is part science and part art. The art part is harder. Anybody can do the science part. It requires heightened intuition, empathy and vision to execute effective marketing. It’s an imperfect craft. Ask anybody who figured out a great marketing strategy that brought in lots of prospects. At some point that brilliant strategy stopped working. Or it stopped working as well. Even Dos Equis replaced “the most interesting man in the world.”

Effective marketing is more like skeet shooting than fixed target shooting.

It’s hard to focus – and keep that focus – on the people you’re trying to serve. You bring your own motivations. They include your desires, fears, pains and pleasures. But your prospects and buyers don’t care about yours. They’ve got their own. It requires a special kind of discipline to get out of your own head and into the head of prospects. Then, to stay there.

The psychology of marketing – attracting new clients – is dynamic. Look at your own life. I know it sometimes feels like you’re living a real-life version of Groundhog Day, but you aren’t. Your moods and feelings ebb and flow. Along with your optimism and fears. Life impacts all of us every single day. Your prospects live the same way. Some days you eat the bear, some days the bear eats you. That old phrase just speaks to the bi-polar nature of all our lives.

That also speaks to why our marketing can never stop. You never know the timing of your offer. Right now – at this very moment – let’s assume the tires on your car are perfect. You’re not thinking about tires. Any marketing by tire retailers or manufacturers is going right over your head. Later today, you’re on the freeway and have a blow out. It wrecks your day, hacks you off. But suddenly, you’re now in the market for a tire – maybe a whole set. It happened suddenly, unexpectedly. If there’s a tire retailer who has achieved some top of mind status with you through their persistent and consistent marketing, then they’re likely to be your first call. Maybe your only call.

Buyers buy on their timetable, not yours. Your need for a sale doesn’t matter. It’s all about what your prospect wants and needs. And like skeet shooting, you don’t know where they’re at…at the very moment they need you the most. When they’re ready to buy, they’re ready to buy. Or at least ready to consider buying.

Do you attract clients by focusing on their pain or pleasure? Do you pander to their fears or their hopes? Yes. And yes. That’s why marketing is hard. You have to create messages that appeal to your ideal prospects. Ideal is optimal. It doesn’t mean you won’t sell to some prospects who aren’t ideal. Think of it like fishing for large mouth bass. That’s ideal. It’s the aim. But if you snag a 10 pound catfish…you’re going to eat him for supper. You weren’t trying to land him, but he liked your offer and took it. You decided to keep him. At the other end of the deal, you could snag a carp. You don’t want him. He goes back into the water. That’s how marketing works. Sometimes you get a happy accident – a client you weren’t really aiming at, but you attracted them anyway. You keep them. Sometimes you get a not-so-happy accident – a client you weren’t aiming at, and one you’d rather not have. You walk away (hint: maybe it’s ideal for you to best serve them by finding them a more suitable solution).

So how do we get new customers?

It’s not difficult to dissect the process. Execution…that’s what’s really hard.

Identify your ideal customer. Dig deep and figure out the emotions, not just the data points. Part of identification is figuring how where they are and how to best reach them. Again, not always easy. And it’s not always where you may first think. Spend some time on this. It’s important.

Craft your offer with the client in mind. Sure, it may be best to craft an offer people want. You hear it constantly with online advice. “Give your customers what they ask for.” But what if you don’t yet have customers? Or what if you’re unhappy with the present flow of customers? What do you do when your customers don’t even know what they want? (Apple invested the iPod. Customers weren’t asking for it. Most consumers couldn’t imagine carrying around hours of music on a small digital device.)

Customers are created when you can find the sweet spot of what people want/need enough that they’ll pay for it. And pay enough to make it sustainable. Would more people buy Apple products if they were 30% cheaper? Sure, but it would wreck Apple’s profit margin and Apple would stop being the highly sophisticated design company they are. In short, Apple wouldn’t be Apple.

It’s a lot of hard work best summed up in the phrase, “figuring it out.” Whether you’re a stand up comedian or a manufacturer…you need paying customers. Financial support is the most critical component of successful business building. No customers, no business. No revenue, no business. This is no time for weepy romanticism. It’s time for facing the practical realities of the market, that collective power that will determine the winners and the losers.

Once you get them to buy the real work begins.

Now, you must deliver. Well, to be clear, if you’re operating with integrity you must deliver. Thanks to the power of the Internet we see people and companies who devote all their time to “top of the funnel” activities. They focus solely on getting new customers. These are transactional focused marketers who don’t care so much about the customer experience. Or about repeat business. Some pursue as much revenue generation as possible to exploit a moment, knowing it will go cold. It’s that old adage of “making hay while the sun shines.” The sun sometimes shines and may give us a “Pet Rock” moment. It doesn’t last, but it’s good while it does. I’m not talking about that kind of business model.

My clients – and hopefully yours – are people and companies we want to serve well. We want them to be happy, not merely satisfied with our work for them. We want them to say good things about us. We want their repeat business and we’d like them to give us referrals. In short, we want to build the strongest customer base possible. So we focus heavily on serving our clients better. This is mostly, but not entirely an operational thing. It’s the HOW we do things.

Too frequently I see companies get this wrong because they can’t (or won’t) maintain focus on the client. Systems and work flows are put into place because they best serve US, not because they enhance the client’s experience. Perhaps the most classic example of this is the airline industry. While there are government regulations in play, an awful lot of what happens with flyers has little or nothing to do with regulations, but everything to do with how the airline is benefited. Often times at the expense of their paying customers. It’s so rampantly bad, customers have been conditioned and trained to accept poor service as standard. We don’t want to follow their example.

Amazon has become the poster child for superior service – not by accident, but by design. Millions of dollars are spent each year by Amazon finding out how customers respond, how customers behave, what customers prefer and delivering an experience that has come to be so utterly painless (and pleasurable) they can consistently produce double digit increases in revenues (year over year). That’s no small feat when you’re a multi-billion dollar company. It’s easy to double your business if you’re generating $250,00 in gross revenue (maybe). Not so easy when your existing number is insanely large, like Amazon.

How do they do it? By being focused on YOU, the buyer. Your shopping and buying experience at Amazon is easy. Who started the “one click” purchase? Amazon. I rest my case.

How easy are you to do business with? Do you focus on how the customer feels and perceives the process? Or do you focus on making it easy on yourself?

I’m betting if you took a hard look at your systems and processes you’d find some (perhaps many) of them cumbersome to the customer. Stop it. Remove the hurdles from the path of your customers. Make your company easy to do business with. Make the experience not just pain-free, but pleasurable for the customer.

Crazy.

It’s not just a song by Patsy Cline and Gnarls Barkley (yeah, different songs…same title). It’s YOU when things aren’t going so well. It’s YOU when getting new clients isn’t happening, or when existing clients are complaining. It’s also YOU when things at home aren’t right (nothing to do with business). Welcome to the Human Race where problems and obstacles pop up like a whack-a-mole game!

Keeping your sanity is a big part of effective business building. Watch an NFL game, especially this time of year when playoff positions are at stake. It won’t matter if it’s a quarterback or some other position, from the most regarded position to the least regarded, you may see a player – keep in mind, all these guys are world-class or they wouldn’t be playing – lose his mind. Sideline fits get pitched. Helmets get thrown. Water trays get knocked over. All because world-class, professional athletes have, in a moment, lost their mind.

In that state, are they able to perform at their best? NO. Never. They have to rein in their emotions. They have to get a better gripe on themselves. Some do. Some don’t. Those who don’t, end up making things worse. Those who do, often aren’t able – at least in that game – to make meaningful contributions. The distraction of going crazy took a toll robbing them of the chance for success. It’ll happen to you, too.

For you it may not look like a temper tantrum. Or it may.

Maybe it’s just a funk. Caused by something at work. Or not. No matter, you’re in a mood. Preoccupied. Worried. Fretful. Anxious. Sad. Gloomy. Attach whatever word that best describes it at the time. And these aren’t binary things. Every color of the rainbow can happen. Today’s purple is tomorrow’s red. So it goes with our feelings and emotions. Crazy.

Crazy isn’t a clinical diagnosis. It’s purely man-on-the-street kind of talk. We all experience it at various times. It’s not a state from which growth can occur, but it is a state from which our response can spur growth. How we respond to our own crazy matters.

First, we have to recognize it and understand the source. No proper response can be executed if we don’t understand why we’re going crazy.

Second, we have to craft the best response to the source. Address the cause – the source – and you’ll likely remedy the manifestation of your crazy. Now if you’re hot headed, stop it. You need to exercise better self-control. Your bad temper is completely preventable and I don’t care what you think the cause it, it’s a problem. Blowing up isn’t a valid or valuable response, even if you do think it’s justified. You’re wrong. Pitching a wall-eyed fit every time something goes wrong isn’t leadership. It’s childish and will cost you. Well placed anger on the other hand, used in proper context (even for theatrical purposes) can be most effective. One is mindless. The other is mindful. There’s a big difference!

Get in full touch with the source of your craziness. Figure out what you can do to alter your response to it. Maybe it’s something you have no power over – the source, that is. Fine, figure out the best methodology of dealing with it. Harold Geneen said, “Managers must manage.” Figure it out. Find a way.

Third, learn from it. Stop being reactionary with knee-jerk emotional responses. Sure, it happens. But don’t let that define your leadership. Make those exceptions to the rule of being level-headed and thoughtful.

My desire for you – just like all my clients – is to help you keep all three legs on the floor at all times. It’s almost impossible to do, but you should try. When all three legs are solidly on the floor, you’ve got major traction and success. When one legs comes up off the floor, recognize it quickly. One inch off the floor is very different than six inches. Catch it early and try to course correct by getting it back on the ground as soon as possible.

When two legs come off the floor you’re in trouble. Don’t panic, but get one of them on the ground fast. Business building is about maintaining stability. Don’t over-complicate things. Address things. Face them. Deal with them in positive ways. Work harder to fix what ails you so you can move on beyond old, recurring problems.

The most you can keep these 3 legs on the floor, the greater your traction – and the greater your odds are building something great. And that’s our goal. To grow great!

Happy Holidays!

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4 Quadrants Of Growing Great Businesses & Careers #4039 - GROW GREAT Podcast with Randy Cantrell

4 Quadrants Of Growing Great Businesses & Careers #4039

4 Quadrants Of Growing Great Businesses & Careers #4039 - GROW GREAT Podcast with Randy Cantrell

Today’s show is about the four quadrants of how I approach serving people to grow their businesses and careers. They’re quadrants, not in the mathematical sense, but only in the sense that there are four of them and I don’t prioritize them. Well, that’s not actually true because I do intensely focus on quadrant 1 and all the work I do stems from that one. But my approach is quite holistic. I work on all of these simultaneously with clients.

Quadrant 1 is the trifecta of business building: getting new customers, serving existing clients better and not going crazy in the process. The business world has labels for each of these. Getting new clients is sales and marketing. Serving existing customers is work flow, systems and processes. Not going crazy in the process is about leadership and management. We lead people. We manage the work.

Quadrant 2 is about relationships and results. Sometimes I find that we have to first address the issue of capacity. If a team member lacks the skills to get the job done well, then results aren’t going to happen no matter how much work we put into the relationship. However, if people have the capacity to do the job (and presumably to do it well), then we should expect good results. Our relationship has a direct impact on that. If you don’t think so, then you don’t pay attention to college or professional football (the North American kind) and the hiring or firing of coaches. Sometimes talented teams don’t perform up to expectations because the coach is doing a poor job relating to or training the team.

Quadrant 3 is activity and variety. The adage is, “Give it to a busy man if you want it done.” That’s because we know that the person who appears to have enough margin in life to devote to something…well, they often don’t get around to it because they’re mostly in the habit of not doing anything. Instead, we give it to the person who is already busy and it gets done because that person has formed the good habit of doing thing. As for variety, well, I think that counts for quite a lot. Putting ourselves in positions of expanded opportunity and relationships is the way to greater growth. That’s important since the podcast is called GROW GREAT.

Quadrant 3 is repentance. Yes, that’s a spiritual term and don’t everybody likes it. That’s fine. Call it correction is you please. Same thing. We need to face up to our transgressions, own then, then fix them while turning the page.

In some upcoming shows we’ll dive more deeply into each of these, but for today we’re taking a drone’s view of all four. I hope you find it profitable for growing your business and your career.

Randy

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bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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Two Powerful Forces Of Successful Business (And Career) Building – Part Two #4037

Two Powerful Forces Of Successful Business (And Career) Building – Part Two #4037

Two Powerful Forces Of Successful Business (And Career) Building – Part Two #4037

Last week – on Tuesday, November 8, 2016 (actually around 3am Eastern on the morning of Wednesday, November 9th) – America elected a new President, Donald Trump. Every presidential election results in many people who are crushed by the defeat, pessimistic about the future and quite often dug in with a resolve to combat the winner. On the other hand are the victors who are energized, enthused and optimistic at the prospect of all being right with the world now that their candidate has risen to power. It’s how things go here in the United States. People put their trust in their candidate, most often seeing things in a very binary way. Win or lose. Succeed or fail. Optimism or pessimism.

During election night the futures markets crashed because worldwide players had no idea what a Trump presidency might be like. Uncertainty scares investors. As things wore on and speeches were delivered – by Trump, then Clinton and eventually President Obama – Wall Street and worldwide markets rebounded. Bursts of emotions can drive the smartest among us. Every market is largely driven by how investors feel. Pessimism fuels panic. Optimism fuels bold moves.

Serendipity sometimes happens when you’re podcasting. Like now. I didn’t plan or map out today’s topic to coincide with this election, much less the lessons we’re likely going to learn over the coming months and years. Nor did I really have in mind the lessons we can learn from candidate Trump, now President Elect Trump. But sometimes these things find you and work themselves out.

Today it’s about OPTIMISM. Go back and listen to episode 4036 if you missed part 1 of this 2 part series. We’re talking about the two powerful forces of successful business and career building.

I’m an apolitical person. That means I don’t care about politics. I’m interested enough to keep up. And I did stay up until after 3am Central (I’m in Dallas) on election night to watch things finally reach a conclusion. But I don’t do political commentary and I don’t surround myself with people who do. You didn’t come here for that – and for good reason. There are some great lessons we can learn about OPTIMISM though from this year’s election.

OPTIMISM talk requires a bit of adversity talk. After all, if not for adversity optimism would be a no-brainer. None of us would struggle with confidence or optimism if we never had a challenge. Love him or hate him, Donald Trump is not only confident, but he’s optimistic. During the past 18 months plus of working to become elected as the 45th President of the United States, Donald Trump was challenged with rolling waves – BIG WAVES – of opposition, missteps and issues that would seem to sink any candidacy. But not his.

He went toe to toe with his adversaries. He remained his candid, blunt, aggressive self-determined to do it the way he wanted. Challenges that would have most certainly made others cower didn’t seem to faze Trump. He just kept going. Political insiders from both parties (both Democrats and Republicans) tipped their hat to his work ethic and remarked about how many appearances he would make, no matter what. We could talk about resilience, tenacity and grit…but they all stem from the man’s supreme confidence driven by his OPTIMISM that he would win.

Much of the nation is shocked. Many accused Trump of being delusional, thinking there was no way the man could possibly be elected. Don’t underestimate a determined person with a full take of confidence and optimism (and I’m using those terms somewhat synonymously today because I’m not sure how you can have one without the other).

Think about your current adversity. Think about the self-doubt and fear that creeps into your head.

Few things are more powerful contributors to our failure than our own inner critic. Just this month an article was posted over at Psychology Today about how we can often feel undeserving or like imposters. Success doesn’t always help us cure such challenges. I suspect we’ve all got head trash that needs to be taken to the curb.

Some described Trump as a sociopath (defined as an antisocial personality disorder where people tend to lie, break laws, act impulsively, and lack regard for their own safety or the safety of others). I’m not qualified to say, but I am observant and qualified to say that I witnessed this much about Trump. The man won’t quit. He just keeps forging ahead in spite of what others think, say or do. He rolls the way he’s going to roll without regard for what his critics may think he should do. In the face of people making fun of him, mocking him or confronting him…he decides his own course of combat and keeps swinging. No, it’s not always pretty, even though it’s often entertaining. Yes, sometimes he’s repugnant, but he’s not got a lease on that trait. At least not among political figures.

He’s like the Energizer Bunny. He just refuses to get down, slow down or stop. During the campaigning season I often wondered why a guy would endure such things. I still wonder. But he did. Good for him. He clearly resonated with plenty of American citizens, giving him a comfortable victory in the election that NOBODY thought was possible except him. And that, ladies and gentlemen, no matter where you stand politically – is undeniable. Mr. Trump may have often been the only guy who thought he could win. He just pounded it and pounded it and pounded it delivering the same message over and over. Radio talk show hosts and media people of every ilk made fun of how seemingly delusional he was and how over the top his confidence appeared to be.

It may be the best example I’ve seen of supreme OPTIMISM. What can we learn? How can we harness this powerful force for ourselves and for our businesses?

In 2000 a book hit the market: Great Leaders See the Future First: Taking Your Organization to the Top – In Five Revolutionary Steps by Carolyn Corbin. The title and the book are an optimistic view of leadership with an emphasis on those being led and the responsibility of the leader to properly serve. A major component of effective leadership is belief. Belief stems from vision and optimism. That’s why Ms. Corbin correctly asserts that great leaders “see” the future first. They see it. They believe it. They’re confident about it. And optimistic. Even if you hate Donald Trump you must acknowledge that he’s proven able to do all of those things in his own quest for the presidency.

Can you apply that to your career and your business? Of course. Maybe a guy like Trump has nature wiring enabling him to block out the naysayers. Maybe his lifelong career in the toughest market on the planet – New York City – taught him a few things about what it takes to make it. Maybe he’s delusional in a way that serves him, and his success. Maybe it’s all that and more. I don’t know. I just know I’m determined for us to learn some things about optimism that can serve us.

First YOU Must Believe

Optimism can be a choice. Maybe not an easy choice, but a choice none the less.

Pessimism is much easier. A path of least resistance.

I could sit down with you and throw out some hypothetical problem, followed by asking you to tell me something good that might come of it. You’ll likely struggle. It’ll tax your brain and imagination. Likely.

I can repeat it with a completely different hypothetical problem, followed by asking you tell me something bad that might come of it. You’ll fire off something almost immediately. And you’ll likely be able to follow that up with more bad outcomes. You may not be able to stop providing me with poor outcomes because they’ll flood your mind.

True, right?

In a nanosecond, we can think of horrible outcomes. It takes us longer to consider what might go well. If you’re the exception, consider yourself lucky. Or weird. Embrace it. Our newly elected President sure did. 😉

Putting yourself in a good position for success is important. But what does that mean? What’s required? I don’t know because I don’t know your specific situation. Generally speaking, I know that you must have some talent for a thing. Capacity is important.

When I was a teenager I envied the guys who were fast runners. I was always quick – pretty good for the first few yards – but those guys who could sprint had it going on. I couldn’t imagine being able to do what they could do – because I never could. It just wasn’t a capacity I had. I could have spent many hours training, being coached and doing whatever possible to improve and I still wouldn’t be able to be a fast sprinter. Sure, I could have likely shaved off some time, but still…I’d be slow. You have to soar with your strengths and bet on your capacities. You can’t embrace the power of optimism by betting on capacities that don’t exist.

We sometimes want to be whatever we think is needed, or whatever others think is needed. Some of the hardest decisions facing CEO’s, owners or founders is the morphing to become what the company may need right now. Not what may have been needed earlier.

Time and place matter. The founding visionary was the first to believe. She did indeed see the future first and got the business off the ground because of it. The first $10M in annual revenue was largely fueled by her determination and optimism because it was her idea. But then an invisible wall hit her in the face, like mile 22 to a marathon runner. She stumbled. Grasping for air. Not knowing what to do except to keep running. Perhaps after a bit of running under those conditions she realizes that a more professional management approach is now what’s needed – a skill she doesn’t have or want. Something that just isn’t who she is. She can force it – like somebody with my speed trying to become a sprinter (a colossal waste of time). Or she can realize that it’s time to bring in somebody else, often a tough decision because ego and pride can get in the way. But if her optimism continues to run high, she’ll find a way for the overall good of the company and her own career to show world-class leadership by turning the reins over somebody else.

It all begins and end with knowing ourselves. She knows herself. She accepts who and what she is, and what she’s best at. Without, how can she be confident? How can she possibly believe success is possible, perhaps even probable? Or assured?

Have you ever had an idea that you really believed in, but others didn’t? What did you do?

Was your optimism crushed or did you press on, ignoring the critics? That’s exactly how Trump handled it. He largely ignored it maintaining his confidence and optimism. Let’s use him to help ourselves. If he can endure all the public scrutiny and shaming to become elected President of our country, don’t you think you can endure whatever criticism you face? OF COURSE YOU CAN.

But this isn’t about the U.S. President…it’s about YOU. And me. It’s about us. And how we can leverage these two powerful sources of overcoming loneliness and increasing confidence through optimism.

Grow Great is about business and career building, but many ideas transcend those endeavors and crossover into our personal lives. I’ve yet to find a way to separate them really. A bad day at home translates into a bad day at the office. Vice versa, too. For good reason. People have feelings, emotions and thoughts. Fears, anxieties, obstacles. Joy, humor, fun. Despair, pain, sorrow. And that can all happen in a single day. No wonder it can be tough to get and sustain momentum.

Optimism deals with our perceived outcomes. 

Heavy emphasis on the word “perceived.” Many times we don’t have any idea how it’s going to turn out. That’s when our brains can work against us prepping us for the worst possible outcome. All those bridges up ahead start coming at us fast. Bridges named “Failure,” “Despair,” and “Pain.”

“I’ve had a lot of worries in my life, most of which never happened.” ? Mark Twain

How can we alter our perceptions about possible outcomes? The mind that can envision something, dream something and craft something surely can figure out a way to see success instead of failure.

If we can imagine bad things, we can imagine good things. But it’s our habit. I’m not going to attempt to train you (or myself) to be optimistic in a few minutes, but we should at least talk about the possibility (and opportunity). People who have spent their lives fretting about all the bad things that might happen aren’t likely going to change. They should, but they may require professional help. Seek it. Get it. It will be worthwhile so you don’t sabotage yourself. Life is hard enough without you battling yourself.

Business people have enough working against us. The market is tough. Finding, training and retaining qualified people can be tough. Sales is tough. Marketing, too. Getting the work done effectively and efficiently…that’s tough, too. Why should we add our own head trash to the mix? Why think the worst when the best may be just as easy to consider…and tons more fun!

Google the phrase “inner critic” and that’ll provide a starting place. I could suggest some reading, but through the years I’ve learned that what may resonate with me, may not resonate with you. It’s among the many reasons you see so many diet books. One size won’t necessarily fit all because some people are attracted to one thing, others…something different. Then, there’s the way the message is delivered. If you listen to me with any regularly then you’re likely attracted to how I roll. But not everybody is (hard to believe, I know). Ditto on all the verbiage out there on “inner critic,” being optimistic and all the other head stuff that disrupts our efforts.

Give it effort. That’s the main thing. Don’t take the challenge of overcoming your pessimism lightly. Be serious. Be determined to rid yourself of it, if it continually plagues you.

See the future first, and make sure you see what can go right…and why. You’re smart. You’re not just hoping things will work out. Review your plan. Review the strategy you’ve mapped out. You came up with the plan for good reason. Logic was likely behind much of it.

Don’t undervalue your emotions. Passion means something. No, it’s not everything, but it’s something significant. Feelings and emotions are fuel to our decisions, choices and actions. You experience it daily. You’re feeling pretty good about things. The morning is tripping right along, then your cell phone rings. It’s a member of your executive team informing you of a sudden problem. A company truck has been involved in a fatal wreck. A key customer has canceled a purchase order. A major client has decided to take their business elsewhere. A supplier can’t meet a critical deadline. A key manager died of a heart attack over the weekend.

Sudden problems erupt – and disrupt our emotions. A good morning suddenly turns sullen, or worse…putting our mind into a completely different state than it was in just second ago. Now, we’re fighting to just think clearly. Every business leader has experienced it. And you’ll continue to experience it. If not at the level I just described…some other level. We all have to deal with the unexpected. How can you grab and maintain optimism when that’s how your day is going?

You need time to process.

Whether the event is sudden and unexpected or it’s obvious and expected — your mind is like a computer. It’s a processor. The speed with which you process isn’t static. Or uniform.

Throw a bunch of graphics or video at your computer and the response time will be slower than when you’re just typing in a WORD document or viewing email. Some programs demand greater processing power. Open enough programs and challenge your computer to tackle multiple tasks at the same time and you’ll see it behave much like your brain. It bogs down because the processor is working hard to catch up.

That’s what happens when we have to deal with challenges. Some are big, like our video programs. Others, not so much – like our email program. But it’s not just the size of the challenge, it’s also the quantity of them. Pile up a bunch of reasonably small challenges and our processing time is elongated. It’s got nothing to do with brain power. Every brain – every computer – needs sufficient time to process.

I can’t give you a specific time frame required for your processing. There are far too many factors involved. Like, how you’re feeling physically, mentally, emotionally. What else is going on in your life, including at home? When are the challenges hitting you? Are they arriving during a time of day when you’re at your peak, or when you’re at a lull? How was the challenge announced to you? Who delivered the message and how? What’s the immediacy of the challenge? Who is around you to help you with it? What’s the scope and scale of the problem? How real is the problem – does it look or sound worse than it really is? All of these factors – and tons more – impact the time we’ll need to properly process the information.

One trick is to do exactly what we do with our computer when it’s bogging down. We shut down all the non-essential programs. You have to do the same thing.

Whatever projects were on your agenda – all the ones that can now be pushed to the back burner – need to be tabled for the time being. Everything that’s not a “right now” thing tapping into your processing power should be shut down. You’ll come back to it when you’ve got more processing power.

This is a mistake many over-confident leaders make. They think they have more processing power than is available. Risk frying your hard drive and then you’re worthless. Or, recognize that your life is a limited resource that you must manage. Stress kills. We don’t want to think it can happen to us, but business leaders die all the time because they’ve over done it and neglected themselves. Avoid joining their ranks.

When you focus solely on the most critical challenge at hand you’ll be able to better process it and decide wisely.

You must consider worst-case scenarios, but don’t neglect the positive scenarios.

Your job is to minimize risks and maximize opportunities. That requires you consider what might go wrong. Protect yourself and your company. Every good leader does it.

Not every good leader develops the habit of thinking about how you might turn this to your advantage. Great leaders do. And since this is about growing great, that’s what we want to do.

This isn’t some pie-in-the-sky hope. It’s a strategic approach to the problem. You’ll need a lot of self-discipline to engage in this if you’ve not been doing it. But if you’ll commit to the process of looking for how you might make this problem work to your benefit, then you’ll train yourself (and your executive team) to engage in that process every time a challenge comes up. No, you won’t always be able to pull it off, but sometimes you will. And the practice will make your business grow, along with your leadership team’s ability to manage troubles and opportunities.

Believe you can get it done, then challenge yourself to find a way.

We’ve already said that great leaders see the future first. So if we assume that you have the ability to see a positive outcome (and you do), then all that’s left is to find a way to accomplish it.

See the positive outcome. It doesn’t have to be a challenge. Make it a goal. Do it consistently and constantly.

Company leaders or owners have revenue goals. Do you really believe in your revenue goals? Or are they just wishful thinking?

I’m all for “stretch goals,” but it’s ridiculous to have a revenue goal that nobody believes in. Operating a growing business isn’t about being a good fiction writer. It’s about having a grasp on what we can accomplish with the resources at our disposal. Too many companies have revenue goals that are never met and optimism is never established. There’s never anything to celebrate. Instead, there’s constant ongoing defeat. That’s now how you win. Or how you build a culture that knows how to win.

No, instead, be realistic in the future you see happening. Really believe it. If you can’t, then review it and change it. Why set the revenue goal of $10 million when you and nobody on your team think it’s remotely possible? You could set it at $8.75 million and know it’s possible.

Here’s why that’s important. Chasing unrealistic goals robs you of optimism. Your brain won’t embark on the quest to figure out ways to accomplish the unrealistic goal. Instead, you’ll just be telling yourself all the reasons why it’s impossible. And stupid. There’s nothing good about that. It won’t serve you to grow great.

Instead, establish a goal that can be easily explained, not easily reached. How did you come up with that goal? What influenced it? As the owner or CEO you have to be able to explain and convince your team that this goal is achievable. That’s only going to happen if they know the thought behind it. I regularly hear executives talk about how their CEO or owner set some goal by pulling it out of a certain oravice. Don’t do that. Goals are tough enough to achieve when everybody is on board. They’re impossible when nobody (including you) thinks it’ll happen.

Once that reasonable (I use that word not to convey ease, but to convey there’s solid logic behind it) goal is established the entire conversation changes. No longer is everybody distracted by the ridiculousness of the goal. Instead, they’re engaged in finding ways to make it happen. The questions change. “What kind of crazy goal is this?” gives way to “How can we get this done?”

Even if you’re a solopreneur like me, these 2 powerful forces of business-building are in play: overcoming loneliness and amping up confidence through optimism. 

You can push against these and try to go it alone. It’ll take you a lot longer and the road will be much tougher, assuming you make it. Besides, it’ll be miserable, even if you’re a loner. You won’t go further faster. It’s not possible. You need to align yourself with people who can serve you. I suggest looking at a peer advisory group because employees aren’t in a position to do for you what must be done. Nor are outside advisors who have you as a client. You need a group with no vested interest other than to help you grow great.

The great benefit of such groups is that they can also help you with the second force of optimism. Don’t undervalue encouragement. I know you may not think you need it, but you’re wrong. You do. Look at your life – including all the skills you bring to run your company – like a fuel tank. Gas doesn’t magically appear in your car’s fuel tank. It won’t magically appear in yours either. You have to be intentional to put more fuel in, or you’ll run out. Fuel up. You’re going to need every drop you can get. Why wouldn’t you get all you can?

Now, I’ve spent enough time I think to drive home the point. Find things you can believe in, then bet on yourself and your team. Be confident that you’ll win. Grow great!

Randy.Black

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Two Powerful Forces Of Successful Business (And Career) Building – Part Two #4037 Read More »

Leadership Challenges 005: The Road To Success Is Not Paved With Misery And Dread

Leadership Challenges 005: The Road To Success Is Not Paved With Misery And Dread

Leadership Challenges 005: The Road To Success Is Not Paved With Misery And Dread

Today’s short episode (about 15 minutes) is about a common problem I encounter with business owners and top leaders. Misery and dread. Unhappiness. People who buy into the false idea that unless you’re suffering misery and dread then you’re not on the road toward greater success. Let me talk you off the ledge today. Let me help you soar higher and find your way to greater happiness and significance. That’s how I battle my own misery and dread.

Randy.Black

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Integration: It's Not Just A Tech Problem, It's A People Issue, Too - GROW GREAT #4025

Integration: It’s Not Just A Tech Problem, It’s A People Issue, Too #4025

 

Integration: It's Not Just A Tech Problem, It's A People Issue, Too - GROW GREAT #4025

Business executives regularly consider API (application program interface). We have to. Our enterprise software has to play nice with a variety of other products we use to operate our businesses. Even on our work computers and tablets we need all the apps we use to work together with each other. We’re frustrated when that doesn’t happen. Just today I got an event invitation from some online web conferencing tool…but the invite wouldn’t work with Google Calendar. DOH. We hate it when that happens.

Open source and universal connectivity are the order of the day.

That’s why we have technical experts to help us navigate our integration needs. Fact is, we often don’t even know what we need — or what’s possible. We experts to help us better understand what’s possible, and how.

Integration isn’t just something we need with all the apps, hardware and software in our lives. It’s equally urgent that we consider the integration of people in our organizations. The key element of integration centers on one fundamental goal – to get it all working together. We want our technology to play nice together. The same goes for people.

“He’s really good at what he does. I just wish he’d play nice with others a little bit better.” A business owner said that about one of his star employees, a man with come prowess that was important to the firm. However, for the next half-hour the CEO told me a few stories of how this person’s behavior was disruptive to co-workers. By the CEO’s admission, the star guy likely had a negative impact on at least four other employees. When I asked if he could quantify that negative impact he replied, “I don’t know how I could possibly know, but I suspect it’s significant.”

“I realize we’re guessing a bit here, but would you say his negative impact is less than or greater than 25% for each of these other employees?” I asked.

“Oh, I’d suspect it’s at least 25%. Again, there’s no way to really know, but I think it could be as high as 50% — and I worry that any of those four could leave at any time,” he said.

So here we’ve got a so-called star employee. That’s how the CEO described him, but that’s based solely on this employee’s performance. His personal productivity is high. The CEO and I continued to try to quantify the impact on the four employees who suffer lower productivity because of the star. If each employee has a dollar amount of productivity (it could be anything else that can measured) based on 100% capacity, then what does 50-75% capacity look like? We played with some numbers, all the while knowing we were just speaking in harsh generalizations. No matter, it gave us something to look at and consider. And it gave us some starting point to quantify the impact.

The four employees didn’t all share the same capacity. But as it turns out, the CEO – using his own metrics for our discussion – said he felt confident that the overall negative impact on these four employees was in excess of $1.2M for the first half of the year. He figured it’d be somewhat higher for the second half. He settled on the harsh realization that his one star guy could be costing his company over $3M in lost productivity for the four employees.

Boiling it down to simple math I asked the big question: “If your star walked out the door, what would you lose?”

“He’s directly responsible for about $1.3M. He may exceed that this year though,” said the CEO.

Then the math is simple – assuming the CEO has a grasp on the metrics that’s remotely close. He’s trading $3M in lost revenue productivity from four employees for $1.5M in star performance from one. Hardcore proof of the high price of integration failure. People integration.

Integrating people isn’t just a challenge for M&A work, it’s applicable for every business. Tech problems are bad. People problems are worse.

As bad as it may be to have software or apps not work well together, those aren’t nearly as vexing as having people who don’t work well together. Is there room in your organization for toxic people? People who may perform at a reasonably high level in their own performance, but who have an adverse effect on others?

Race Horses vs. Plow Horses

Let’s be clear. I’m not talking about race horses, those high-performing employees who require a degree of pampering and special treatment. Those of us who have run sales organizations know this analogy well. We want a stable of race horses, people who are terrific rainmakers, capable of bringing in revenues and dazzling clients. Like literal race horses, they expect things no plow horse would dare expect. Being treated special is important because they know (and feel) they are special because of the results they bring. That doesn’t make them toxic or detrimental to others. They just need to feel that they’re part of an exclusive group. And they are! I have no problem treating them special.

Does special mean we’re unfair to others? Not at all. Fair and equal are not synonymous. Get that out of your head right now. An employee with productivity that is 3x others is deserving of different treatment. That’s completely fair. It won’t be equal to what those performing at 3x less deserve though. And the issues that stem from that may indeed require some management, process alignment or any number of other things…but that’s very different than a race horse responsible for personally hindering the performance of co-workers.

Last year I remember reading an article about a CEO who considered 2 fundamental options for growth and answered for himself and his company.

To continue to grow further. One can win a race either by running faster or by breaking the other runners’ legs. I believe in the first option.

If we apply what he said to our subject today it may help clarify the challenge. We can have team members (race horses) who outrun their co-workers or we can have team members who outrun their teammates because they’re breaking the other runners’ legs. The first is acceptable. The later is not.

How do we integrate these people? How can we have high-performing people working along side lower-performing people? 

First, determine and set standards. 

Too frequently I encounter CEO’s and other business leaders who are unwilling to do this. Why doesn’t really matter. Does it? If it does matter, why does it matter? What valid reason could exist to avoid determining and setting standards? I can’t think of one. If you can, share it with me at Twitter.

The real reason I often uncover is fear. Fear that some employees will resist. Fear that others will create problems (complain, create strife, quit, etc.).

So are we to assume that standards or expectations must always be fraught with fallout? Well, maybe. After all, in a classroom of 30 students there are going to be those straight A students who the other students think are the “teacher’s pets.” Those other students don’t put in the work or don’t have the capacity to be straight A students. They either choose not to be straight A students or they just can’t perform at that level. So we shouldn’t expect anybody in that class of 30 to perform at straight A levels?

Ridiculous. Teachers need to expect every student to do their best, right? Isn’t that what you want to happen in your company? We’re wise enough to know everybody can’t perform at the same, exact level. That’s okay, provided everybody can perform at some basic level that’s necessary so our enterprise can be profitable enough to sustain itself. I mean if we’ve got a small sales team of 6 people and 4 of them aren’t generating enough revenue to warrant (or offset) their compensation, then we’ve got a major problem. We can be nice and go with the flow, but we’ll quickly be out of business…and everybody loses. OR…we can establish some standards that everybody must meet in order to earn the privilege of continuing to be part of our team.

QUESTION: Do you want to be part of a losing team or a winning team?

Losing teams don’t care who is on the roster. They likely don’t have a performance standard. Maybe it’s co-ed rec softball team where friends are playing together. They just want a nice evening together. Winning isn’t why they’re even together. Okay, the standard is simple: we’re all close friends. It’s not a great standard for winning games, but it’s a great standard perhaps for fun. But if you’re not in their inner circle of friendship, you don’t get invited. On the other hand, if you’re building a team to win the championship trophy, then close friendships aren’t the main standard. First, you want good players.

Part of determining and setting standards is knowing why you’re together in the first place. It may sound strange to know some business owners and CEO’s don’t really know why the team is together. I know because I’ve spent too much time in the office of some who couldn’t fully articulate it. It’s not something every business owner or leader has fully considered. Not when it comes to people!

Purpose. That’s the issue. What’s your purpose? Is it to make sure everybody who comes your way – or even everybody who gets hired – has a place to come every day? Is it to make sure you provide an opportunity for people to do their very best work? Those are drastically different purposes.

You’ll fail at determining and setting standards until or unless you first come to terms with why you have people in your organization. Why do you have THESE specific people? Why are these people still here?

Go back to our classroom of 30. Let’s break up the class into smaller tables of 5. We’ll have six tables with 5 students sitting together around one table. Let’s assume we’ve got 6 straight A students. That’s 20%. Now, let’s assume we’ve got 20% who are at or near failing, that’s another 6. We’ve got the bulk of students who are average or slight above or below. Let’s call that the other 60% or 18. How will you segregate these students? What will the seating chart look like?

Why will you group them in one way and not in other? You’ll do it because you have some purpose or intention in mind. If you put 5 of the straight A students at one table, then you’ll necessarily leave one of them out of the group. Why would you do that? If you put 5 of the 6 failing students together you’ll likely be asking for trouble from that table, right? It’s an integration problem. You have to integrate students together with some purpose in mind. As the CEO or business owner, you can determine why you’ve got people together. Figure it out and know what it is.

That won’t make it valid or wise though. A teacher could easily congregate all the best students together and the poorest students together. But not all of them because the math won’t work out smoothly. Somebody is going to be left behind. Then what? Well, in large part it depends on what the teacher is trying to accomplish. Hint: fear of hurting the feelings of any single student (or any subset of students) isn’t a good reason. It’s cowardly. It sacrifices the well-being of the classroom for a select few because the leader lacks courage. Don’t be that leader!

Know why you have people on your roster. Know what expectations you have for everybody to be part of the roster. Enforce it.

Have non-negotiable standards. That is, have standards that will cost people their jobs. I don’t mean illegal or immoral or unethical behavior. I mean performance-based. No, you’re not expecting everybody to perform at straight A level, but you’re expecting everybody to perform at “passing grade” levels. What is that? Hire for it. Train it. Expect it.

Second, don’t compromise.

The minute you move off the standard, you lose the standard. When that co-ed rec softball team with close friends starts seeing just one player frustrated because the losing sucks – they’re dead if they don’t uninvite that friend. They can remind him or her why they started the team to begin with. They can reinforce what they all agreed to and ask that frustrated teammate to get back on track with the team’s program, or leave so they can all maintain friendship off the softball field. OR, they can compromise and shift the focal point of the team by ramping up the pressure on the team members to perform better. That’s a poor choice because it involves compromising the purpose of the team.

It’s poor when you do it inside your organization, too. Once you’ve got your purpose, stay the course unless there’s some valid reason to alter it. Don’t alter it because a teammate, or few, develop different ideas. If you do, you’re letting them break the legs of their teammates just so they can outrun them. Is that the culture you want? I don’t think so. A culture of leg breakers is called the Mafia. That’s not who or what you are!

Third, cut toxic and poor performing players. 

Some players aren’t worthy of being on your team. It doesn’t make them bad people necessarily. It doesn’t make your place a bad place to work. It doesn’t make you a bad boss. It’s just the reality of one-size doesn’t fit all.

Look at any professional sports league. During trade deadlines, good (sometimes even great) players get traded away. Sometimes their performance in one city doesn’t match the money they’re being paid. They move to a new city and a new team and bloom. That change of scenery, or teammates, or coach is exactly what they needed. It’s just a better fit.

Sometimes players are cut entirely because they just don’t have the skills sufficient to occupy a roster spot. There’s another player more deserving, a player capable of contributing more to the team.

When you’re assigning those students to their tables you’re likely going to think of how to best integrate the students to make each table as strong as you can. If you’re wise you want to provide students a table where they can be their best. But unlike a classroom, your business likely has some failing students who shouldn’t even be in the classroom. Teachers can’t cut students. Teams can and do cut them. You should, too. In fact, if you don’t cut players based on their contribution to the company, then you’re failing to serve the company and those employees who are ably serving the company.

Remember, race horses don’t want to hang around plow horses. A students don’t want to have an F student sitting at their table. Why would you think you’ve got star employees who should be happy tethered to poor performing employees? They don’t. They resent it. They don’t understand it. They don’t think it’s fair that you even keep those people.

In time, your culture will pay a heavy toll if you harbor poor performers or toxic employees. The good performers will begin to wonder why they should break their back to do good work. They’ll leave and you’ll be stuck with a stable of plow horses. Which will be fine if plowing is your business. But if winning races is your purpose…you’ll never win.

This step is critical for two reasons:

a. Poor performing team members drain energy, resources and damage performance-based culture.
b. Holding onto poor performers demonstrates to high performers that it’s not really about performance. It’s about something else.

It’s called human resources for a reason. People are an asset (a positive force) or a liability (a drain). They’re a resource, fully capable of propelling your business forward or fully capable of bringing it down. Like any other resource, people aren’t all equal in their skills, experience, personality, capacity or potential. Bringing out the best in people is job one of every CEO. Serving the employees of the company must be a priority for the owner or CEO. Customers can’t come before employees. Not if you’re going to have an outstanding company.

Fourth, feed the performers.

It’s commonplace to enter the C-suite and hear about the problem people. The sheer volume of time devoted to discussions about people who are creating problems should be a strong enough signal that this isn’t how to roll. Habitual complaining about Frank in accounting, or Joe in purchasing, or Margaret in planning becomes part of the company game played. Meanwhile, Frank, Joe and Margaret are ruling their respective workplaces with toxic behavior. Like the kid in class shooting spit wads, they’re getting all the attention. Maybe that’s the point – for them.

You can buy into that and give them the attention. Or you can decide to follow truth – it’s more profitable, more fair and more valuable to feed the people meeting or exceeding your expectations and standards.

Don’t fool yourself into thinking your resources or assets are in unlimited supply. You know better, but you can still lean toward thinking the wheels will stay on if you leave well enough alone. They won’t. Time will run out on you. And the people – the good performing people – left in the wake will be senseless. You can do something about it. You can jettison weight that drags down your company performance while bolstering the energy of those who have the ability (and desire, willingness) to take the company to a higher orbit. The top performers are waiting – and hoping – you’ll finally do what must be done. The poor performers are banking on history repeating itself. Your fear to do anything except what you’ve always done.

Surprise them all. Integrate good performing people with great people. Some of the good ones will become great. No matter. Great performers value good performers. Everybody will perform better and you’ll attract higher talent when integration means you don’t tolerate just any kind of behavior or performance.

A week or so ago a developer commented to somebody who wanted some software integrated, “You need to update to a more stable solution. That software isn’t valuable enough to be integrated into your ERP.” And there it is. The V word.

This client evidently had some older, legacy software he’s used for many years. Now, he’s trying to get it to play nicely with his high-end ERP. The developer pointed out an obvious (to him) truth. Today, there are much more valuable solutions that are worth integrating into the ERP. This legacy software isn’t worth the trouble.

Daily we have to make decisions on where we’ll put our resources and our energy. Always take the road to high value!

Randy

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Leadership Challenges 004- Giving People A Story (Congruency) - GROW GREAT

Leadership Challenges 004: Giving People A Story (Congruency)

Leadership Challenges 004- Giving People A Story (Congruency) - GROW GREAT

Today’s fictionalized story is real. These things really happen all over the world in every industry. People woke up this morning, got ready to go to work and arrived without knowing how their work matters — or fits.

Too many offices need a sign warning employees that…

the talk may not match the walk

Few things create higher disengagement than a lack of congruency in the work place. Bosses say one thing, but do something different. It creates a tension and stress among workers that must find resolution somewhere. Today’s short story is just one employee’s way to resolve it in her own life. There are at least two lessons we can all learn from it. I hope we learn them well. Our businesses deserve it so we can grow great.

Randy

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bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

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Leadership Challenges 004: Giving People A Story (Congruency) Read More »

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