Podcast

Leaning Toward Wisdom: Why I’m ReLaunching A Podcast You Likely Have Never Heard Before

backyard-tree
Trees grow toward the sun. I’m trying to grow toward wisdom.

On May 28, 2010 I released the first episode of a podcast called Leaning Toward Wisdom. As you’d imagine, it was at LeaningTowardWisdom.com. I registered that domain on February 1, 2005.

Years earlier, in 1999, I had started my first blog – we called them “journals” back then – at RandyCantrell.com. Podcasting was yet to come. According to the history of podcasting at Wikipedia, “audioblogging” started in the 1980’s, but I wasn’t savvy enough to know about it.

In 2005 I was blogging  fairly regularly at Leaning Toward Wisdom. I went through a few variations of the website design. I even got a local tech whiz to give me a killer design, built on Expression Engine. WordPress wasn’t yet on anybody’s radar.

I continued to blog there – mostly focused on subjects I felt were part of my own efforts to grow wiser. Topics ranged from books read, to music heard, to lessons life had taught to business challenges I had learned to overcome. It was much more than a personal journal, but I included tidbits of personal information every now and again.

By 2010 I had discovered podcasting so I launched a podcast, releasing one episode to every 2-4 blog posts. The topics didn’t change, except now I was able to add my literal voice to the content.

Within a few months I had morphed toward a topic my son and I were passionate about – education. I was weary with talking mostly business. Besides, in 2008 I had begun podcasting right here at Bula Network. Most of the topcis here were related to business. It just didn’t make any sense to have that focus somewhere else, too.

I began to blog and podcast about teaching children and education from the perspective of a entrepreneurship and business building. The very meaning of ENTREPRENEUR means “accepting responsibility for the outcome.” That seemed fitting to any human endeavor, especially the field of education where so many people point fingers at others.

Children suffer because too many adults are busy looking for others to blame while another generation enters society less prepared than they could be. Everybody wants to blame the government. Others want to blame the teachers, or the teachers’ unions. There’s plenty of blame to go around, but when I took Leaning Toward Wisdom into the field of education, I was irked that nobody seemed to be accepting responsibility for the outcome.

My idea – which is still sound – was to approach education as an outsider, a business guy. The focus was on that meaning of entrepreneurship, namely, accepting responsibility for the outcome. The effort was focused on all of us. I posed the question, “What would happen if we ALL accepted responsibility for the outcome of raising wise children?”

About a dozen episodes in I knew it wasn’t going to resonante. What a lifetime of business experience had taught me wasn’t resonating with people in education. At least not yet. And my resolve to continue started to weaken. And die.

I still felt strongly about the idea. Today, I still think the field of education has much to learn, but too much time in academia has jaded the great majority of educators. I grew increasingly jaded myself, but in a different direction from what I was encountering in educators. I was jaded against their stubbornness to consider anything outside their known norm. I found quite a few teachers who were as politically motivated as the politicians. I had too many conversations that never focused on the kids – the students. It reminded me of my days coaching young kids with overbearing parents and thinking, “We’d all have a grand time if we could get these idiot parents to stay home!”

Adults can ruin just about anything.

ivy-arbor
Let’s sit and talk.

It’s time to invite you into my backyard where we can sit on the steps, look up at the trees and talk about wisdom. It’s time to remove the focus from anything specific, other than wisdom.

Here’s what Wikipedia has to say about wisdom:

Wisdom is the judicious study and application of knowledge. It is a deep understanding and realization of people, things, events or situations, resulting in the ability to apply perceptions, judgments and actions in keeping with this understanding. It often requires control of one’s emotional reactions (the “passions”) so that universal principles, reason and knowledge prevail to determine one’s actions. Wisdom is also the comprehension of what is true coupled with optimum judgment as to action. Synonyms include: sagacity, discernment, or insight.

Here’s what Psychology Today says:

It can be difficult to define Wisdom, but people generally recognize it when they encounter it. Psychologists pretty much agree it involves an integration of knowledge, experience, and deep understanding that incorporates tolerance for the uncertainties of life as well as its ups and downs. There’s an awareness of how things play out over time, and it confers a sense of balance.

Wise people generally share an optimism that life’s problems can be solved and experience a certain amount of calm in facing difficult decisions. Intelligence—if only anyone could figure out exactly what it is—may be necessary for wisdom, but it definitely isn’t sufficient; an ability to see the big picture, a sense of proportion, and considerable introspection also contribute to its development.

Pick either one of those and I can accept it. That’s what’s going to start happening at Leaning Toward Wisdom. This is the pre-launch episode to just let you know what’s on my mind and how I’m planning to relaunch it soon. I’d appreciate any feedback you care to give me.

Randy

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Special Episode – Say No More! How I Tried To Warm Up A Cool, Curt Businessman Who Actually Wanted To Talk To Me

2-Guys-Talking
Well, shut my mouth!

Those of us with the “heart of a teacher” have an innate urge to explain so we can foster understanding. Or greater understanding. Especially when we’re asked a question.

The other day I was talking with a gentleman and attempting to answer his question. It was a question I had been asked before so I didn’t hesitate to provide a thorough, albeit succinct answer. The answer is tried and true. Honest, forthright, to the point, but very authentic.

But first, a bit of background about this conversation.

We’re a time zone apart and at least a dozen states separate us.

We had been missing each other all day…by now we had each engaged in a short voicemail dance. He wanted to talk with me. We had exchanged emails prior to the voicemail exchanges. This wasn’t a call he was avoiding. He sought out this conversation.

So “tag,” I was it. I called him back. This time, he picked up right away. I did what I always do (a professional habit developed when I was young), I asked the question, “Is this a good time to talk?

Yes, it’s an ideal time,” he responded.

Great, I know you’ve got questions so I’ll answer anything I can,” I said.

Within seconds the question was posed and I began to answer. Comprehensive, but only about 3-minutes long. Maybe 2.

I hope that helps clarify this project for you. Do you have any other questions?” I asked.

I think that’s the longest answer I’ve ever heard to a single question,” he said.

Offended, but not showing it, I sincerely replied, “I apologize.”

Then…I shut up.

He didn’t do what most people would do in that situation…say something like, “Oh, that’s quite alright, I appreciate the details.” No, this man insulted me, then went right on with another question.

Even my dogs learn pretty quick when I scold them. Last time I checked, I’m smarter than my dogs. My wife doesn’t always think so, but I think she’s wrong.

Hesitant to even answer any more questions, I kept my answers as short as possible. I was careful to avoid coming across like a jerk (like him). I concentrated on NOT giving as I had received. It just usually never works. Whoever said “fight fire with fire” never successfully put out a fire. Besides, turn the other cheek is sound advice.

My mind said, “Say no more!” I obeyed. Sorta. Short, concise answers with extremely limited details. They seemed good enough for him. Not a naturally inquisitive fella, I supposed.

“Fine,” I thought. No problem. I’m not trying to be his buddy. I’m just trying to explain a project that has big benefits to him and no cost whatsoever, aside from a bit of his time. It’s a non-business project for me, but it has some serious business benefits for him.

For the rest of the call I purposefully toned down the energy in my voice to mirror his lack of personality. Hopeful that if I sounded more like him in tone and pace, he might warm up.

Nope.

I carefully measured my words, tone, pace and length of my talking. The call ended well enough, but I thought of the countless thousands of interactions I’ve had in my life – with people from all over the world. And I considered (thankfully) how infrequently this has ever happened to me. I’m pretty accomplished at breaking the ice with people. Mr. Iceburg won this round.

After more than 15 minutes on the phone it was very clear to me – he’s just not a friendly man. Silently I wondered about this man’s family and friends. Surely they see somebody very different than the man I saw (heard). But I don’t know.

My conclusion, which admittedly may be incorrect, was that he’s a self-centered, impatient man mostly interested in his own gain.

Which is perfectly fine with me, given the nature of my interaction with him (or any future ones I may have). It’ll take a lot more than his crassness to put me off. I’ve got more tenacity in my left (non-dominate) hand than he’s got in his whole body!

It’s just likely his nature. I’m too experienced to take it personally even though I did take the challenge very seriously. The challenge to crack his communication code.

We’ve got another call scheduled soon. We’ll see how that one goes, but I’ve learned my lesson. I’m going to shut my mouth and let him lead the way. I’m going to do everything I can to see if I can’t find a way to get him to warm up. Challenges like this invigorate me. It’s a study of psychology and communication.

I’m determined to win the next round. I’ll let you know how I fare!

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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Episode 172 – You Can’t Win A Chess Game By Protecting Every Piece

Victory requires sacrifice.
Victory requires sacrifice.

“You can’t win a chess game by protecting every piece on your side of the board.” I read it. Or heard it. Years ago. Somewhere.

I never was much of a chess player, but I understood the comment. It resonated with me and I thought, “That’s brilliant.”

The point was about business. It was just another way of saying you can’t be all things to all people. You’ve got to figure who you are, what you do and go narrow.

Today’s show is about focus, concentration and addition by subtraction! It’s about how we often fail because we’re trying to be This, That and The Other when a better strategy would be to pick one and let the other two go.

A recent episode of Shark Tank proves the point.

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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Bula! Minute 003 – You Are The Message

Published in 1988, but still great
Published in 1988, but still great

Long before he was the grand poopah over at Fox News, Roger Ailes ran his own communications company in New York City. He was the executive producer of The Mike Douglas Show back in the day. He’s coached and counseled executives, celebrities and politicians. In 1988 he headed up the advertising for the campaign of George H. W. Bush (the senior Bush). The man knows his stuff.

“You Are The Message: Getting What You Want By Being Who You Are” by Roger Ailes

I bought and read this book back in 1988 when it was published. The other day I snagged it off the shelf to revisit it. I intended to skim through it, but I just may sit down and actually re-read the entire thing. Yep, it’s that good!

It really deserves more than a Bula! Minute (they’re not really a minute, but they are under 4). You can likely find a copy of this at your local used bookstore or snatch up a copy online somewhere.

I’m a sucker for a good communications book. My shelves are filled with them, but this one has stood the test of time. Besides, I like Mr. Ailes’ style.

 

Enjoy!

Randy.Black

 

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Episode 171 – 3 Reasons Why You Shouldn’t Worry About Competition When You Tell Your Story

Be the ball. Be the red ball.
Be the ball. Be the red ball.

I don’t have time to blog or produce online content.

There are millions of websites. Hundreds of millions actually!

There are no official numbers posted, but some estimate there are over 1 billion YouTube channels.

What about podcasts? Again, official numbers are tough, but estimates are around 200,000 different podcasts. They likely represent millions of episodes.

It’s all content. Text. Video. Audio.

Besides, there are already too many people hollering their message in my industry.

Yes, it’s crowded and growing more so every single day. But the herd is also thinning while it’s growing. Think about that for a moment. While some people are just launching their website or blog…others are abandoning theirs.

Unfortunately, the Internet is a place where people can own abandoned, broken down real estate. It clutters up every online neighborhood. Imagine driving through a nice neighborhood in your home town and you see a nice, well kept house with a terrific front lawn. Right next door there is a house that hasn’t been painted in years. The yard is over grown. The roof is falling in.

It’s the same thing in almost any niche you care to examine. You’ll find very nice, updated sites with current, up-to-date content. Then, just next door (one click away), you’ll find another site that hasn’t been touched for years.

Don’t be discouraged by the number of competitors.

I was looking through the Apple iTunes podcast directory at the SEO (search engine optimization) podcasts. Just a casual glance revealed at least 100 different podcasts in the SEO category. Yes, that’s quite a few for a specific niche.

I selected that specific niche for a reason. It’s about Internet-based technology that is always changing because the search engines are constantly updating their algorithms to produce better results for the end user. Anybody in the SEO space has to stay on top of it or they get left behind. Anybody producing content in the SEO space has to maintain a discipline and dedication to keep their content updated. Not only that, but unlike many spaces, SEO information grows old. In the online world you’ll hear the phrase “evergreen content.” That just means in many niches a blog post might be written today (or a podcast episode might be released) that is still valid years from now because the principles and truths of what’s released today don’t change. Or they don’t change that often or that much. Not so in the SEO space. It’s constantly moving.

Let’s suppose you’re an SEO expert and you look at all the podcasts on the subject…are you discouraged? Well, if you are, then you’ll have a stroke when you look at the websites and blogs on the topic.

Google “SEO experts” and you’ll get almost 16 million search results. Sure, many of those are just pages or articles about the topic, but it provides a glimpse of the popularity of the topic. There are tens of thousands, if not hundreds of thousands, of SEO experts around. Besides that, many companies have SEO experts in house!

It’s also a niche with a pretty high barrier of entry. SEO is a technical craft that requires people know their stuff – and that they remain devoted to ongoing learning. We mere mortals lack the attention span, capacity or interest to delve into their world for too long. But, it’s a very crowded space.

I’ve purchased countless books on the topic. I’ve listened to more mind-numbing podcast and watched more coma-inducing videos than I can remember. There are some brilliant people in the space, but one person stands out for me. He’s the red ball in the sea of gray balls that represent the SEO world. He’s really more than just an SEO guy because he focuses on traffic, which is what SEO is all about anyway. I resonate with Neil Patel. Yes, I am a customer, too.

When I look at the SEO world I don’t see too many other people. I see Neil. I’m pretty sure other people see a different red ball.

Think about the people you listen to or read. Do you have a favorite sports columnist? A favorite food show host? A favorite TV show? Sure. We all do. Ask yourself why you like them.

Uniqueness isn’t just in what you know, or what you do – it’s also in who you are and how you deliver.

Style matters. Yes, substance is the competency you bring with you. You must be capable in whatever service you provide. But let’s assume you’re competent. Your favorite sports columnist has tons of competition, but you prefer reading his stuff. Is he more competent than all the others. Doubtful. But he might concentrate more on your favorite sport. Or he might always have a very strong opinion. To you…he’s different than all the others. He stands out for you.

Let me leave you with just a few reasons why you shouldn’t let the competition stop you from producing online content to tell your story.

1. Even if you’re in the same business, you are different.

Everybody is. Go visit 2 different fast food franchises of the same brand and you will notice some differences. One will be better than the other. It may be cleaner. It may have better parking or easier access. It may have more polite, well-groomed employees. The food might even be hotter at one versus the other. One might put napkins in your bag while the other one leaves them out.

If the most routinely run businesses on the planet – fast food joints – can be different among their own ranks, then I shouldn’t have to work too hard to persuade you that any business can stand apart from the competition.

Your story is your story. Nobody has an identical story. Embrace the differences in your story. What are the compelling differences between you and your competition? Don’t shy away from them. Run toward them. It’s the best way to attract people who will find you compelling. It’s also a great way to avoid attracting people who would never buy from you. It’s a marketing victory without causalities because everybody wins.

2. Focus on where your differences can be positively amplified.

Neil Patel has his own style and personality. But so do others. I happen to like his style. He’s straight-forward, confident, but likable. Others might totally disagree with me though and they’d likely toss out the name of somebody else when it comes to experts on generating online traffic.

Neil communicates in a unique way. For starters, he produces a ton of content. I’m on his list and I’ll admit I don’t always check out the daily updates made on his site. He has guests who post content on his site and it’s a very steady stream of up-to-date information delivered via what he calls The Daily Egg. Yep, it’s daily!

What makes you different? Embrace that and amplify it. Too many people think they should try to be something they’re not so they can appeal to more people. Unfortunately, it can make you appealing to nobody.

IBM used to require all sales reps to wear white shirts. It was the dress code. Oh, and no facial hair was allowed. The logic made sense at the time, offend no one. IBM wanted their sales reps to appeal to everybody.

But what if you liked guys who wore pink shirts with black bow ties? Well, you weren’t going to buy from IBM because they didn’t have anybody like that.

What if you were a Harley riding CEO with a beard? Nobody at IBM would ever call on you who looked like you. In fact, you likely found it hard to relate to anybody at IBM at the time.

Are you the buttoned-down, corporate type? Is that how you feel most comfortable? Then concentrate on that. Go with it. Play it up. Go larger than life with it and you’ll attract other people who feel like you do. Birds of a feather and all that.

Are you a blue jean, flannel shirt type? Don’t visit Brooks Brothers in an effort to be somebody you’re not. Be the blue jean, flannel shirt wearing guy and you’ll find other people who would never welcome a suit into their office.

When you amplify qualities that others can find positive, then you’ll necessarily put putting yourself out there in ways that aren’t pleasing to others.

To be loved by some you must be willing to be hated by others. Your style matters. Be true to it.

3. Start, but never finish.

If you don’t have a website, blog, YouTube channel or podcast – don’t sweat it. And stop worrying about being on Linkedin, Facebook, Twitter or Pinterest.

Too many of you are defeated before you ever start because mentally you’re already drowning. Your feet aren’t even wet. You’ve let yourself become overwhelmed simply by thinking about all this stuff. Stop it!

NOTE: Get a website up and running now. You can get a website up and running with little effort. For now, just go register a domain name. Pick a domain that is identical to your company name, if it’s available. My business name is Bula Network, LLC. So, my domain here is BulaNetwork.com. Get a dot com domain. There are dot net and plenty of other suffixes, but get a dot com if it’s available. I’m assuming you’ve got an existing website though so let’s keep going with this third and final point…

If your website is just an online billboard you’re missing an opportunity to stand apart from the crowd. Think of it as the difference in looking at a cardboard stand up of you versus having you in real life. A static billboard type website hasn’t got your personality. Most don’t have any personality. How are people going to get to know you? How are you going to stand apart from the crowd?

Don’t tell me because you serve customers better. Or because your stuff is better. Or because your price is lower. You’re just like everybody else. You’ve got to give me more.

Start sharing. Start telling people more about who you are and what you do – and how you do it. Start telling people your own story. Why do you do what you do? Why are you in this business? Put it out there. Not everybody will be interested in every detail of your life, but some people will. And in sharing these details you’ll begin to attract people who are looking for somebody like you. You’ll also get more accomplished at telling your story. Like any other endeavor, you’ll get better the more you do it.

The good news is you can start right now. The bad news is you’ll never be finished.

Think of your family. Do you guys talk very much? Why? Don’t they already know you? Why are you talking to them today?

What about your prospects or customers? Yeah, you were right to think you don’t have to talk to them. Who’s got time to sell their stuff by sharing valuable information? Or by telling people their story so people can figure out if they want to do business?

By now, I hope it’s as visible as that red ball. So get out there and as Chevy Chase said in Caddyshack, “Be the ball!”

Be the red ball.

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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Episode 170 – Communicating Appreciation

Simple, easy and neglected
Simple, easy and neglected

A grown man tells me, “My father never said, ‘I love you.'”

“Really? Never?” I reply.

“Never,” he says.

The pain in his eyes is real. And evident.

The deepest principle in human nature is the craving to be appreciated.

Williams James is credited with that quote. I don’t know who he was, but he was wise.

Recognition. Appreciation. Respect. We all want it. No, Mr. James was right – we crave it!

Why is it so difficult to incorporate into our communication? Why is it hard for a father to tell a son that he loves him?

I don’t know, but I do know it’s inexcusable.

Business people neglect many facets of effective of communication, but perhaps chief among them is the art of showing appreciation.

I know a business man – very successful financially – who believes it’s his job to “catch people making mistakes.” He’s very good at it, too. No, he won’t ever tell anybody they’re doing a good job. His success is the problem. His crude, deliberate berating of people works. Convincing him that even greater success might be his if he’d learn to behave differently is an impossible task.

I’m sad for him. And others like him.

As business people we have internal and external customers. It’s important to communicate our appreciation to all them. Simple, inexpensive and seemingly easy – but it remains one of the most neglected form of business communication.

I challenge you to set about changing that in your life – in business and in your personal life!

Thank you for listening. See, that wasn’t hard.

Randy

Subscribe to the podcast

bula network podcast on itunesTo subscribe, please use the links below:

If you have a chance, please leave me an honest rating and review on iTunes by clicking Review on iTunes. It’ll help the show rank better in iTunes.

Thank you!

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