Podcast

Episode 181 – Our Son Was Born In The Hottest Summer On Record

Randy-Kids
Yes, that’s me…a proud, but clueless young dad.

August, 1980. It was a record setting summer. 42 straight days of triple digit heat in Dallas, Texas. No matter that we lived in Oklahoma at the time. It was no cooler “up north.” Records were set all across this part of America in the summer of my son’s birth.

Rhonda and I were married on January 2, 1978. Young and very much in love. Almost 2 years later we found out we were pregnant. I was completely unprepared.

The fear of unpreparedness is a special kind of fear. Steve Farber calls it, OSM! There’s a reason he was the first person I followed when I jumped on Twitter years ago.

Steve described OSM as the feeling the ski jumper gets as he attempts his very first jump. I’ve never done that, but I was once a first time dad and I can’t imagine anything scarier.

Like Red Forman, chastising his son Eric for flirting with his cousin, I feared a  web-footed child or some other freakish thing. I was honestly worried about the physical well-being of the baby  and my wife. I don’t remember being fearful of much else, although I’m sure I was worried about money. Who isn’t?

Every doctor visit made me a bit more easy that things were progressing well. During the rest of the winter and into Spring Rhonda did well.

Then summer hit.

The heat came rolling in stronger than normal. And around here, normal summer heat is HOT. When people back east or up north say, “Man, it’s hot today. We’re in the 90’s” – in Texas and Oklahoma, we laugh. That’s a cold front in the summer for us. We commonly say it because it’s true, “It’s 105 in the shade.” And in West Texas, there is no shade. I pity those poor folks.

In the summer of 1980 the heat was unbearable even in the shade. Nothing was green except our envy of cooler climes.

Rhonda was entering the 9th month of her pregnancy. Miserable doesn’t quite properly describe it. Swollen ankles and feet. I even had to get wire cutters and cut her wedding ring off her swollen fingers after we were unsuccessful in prying it off.

Then the pains began. On a Saturday in August, 1980. We drove to the hospital and my web-footed fear amped up. Now, I’d have been thankful for just a web-footed oddity. I was worried about much more. Don’t ask why. There was no logical reason for it other than I was a novice dad without a clue. I feared for my wife’s life. I feared for the new born baby’s life. Shoot, I feared for my own life! As far as I could tell, none of us were going to make it out alive.

The pain and vomiting began. I never saw it, but back in high school I remember kids describing Linda Blair’s performance in The Exorcist. At any point I fully expected Rhonda might sit up in bed, turn her head completely around and kill me with fire that would shoot from her eyeballs.

I had played football and seen (and heard) knees torn. But I had never seen this level of pain before. And I had never felt this level of helplessness either.

Like a dutiful klutz I kept a cold wash cloth on her forehead. Boy, that’s quite a remedy for inscrutable pain, huh? A cold wash rag! Well, it was the best I could do. That and hold that stupid little hospital blue plastic barf container that is shaped to curve around the side of your face. It’s not the color or the shape that fails so much. It’s the capacity of the stupid thing. That, and the fact that it’s open exposing the bile that comes from an exorcism, or birthing a child.

The hours went on. Rhonda refused pain medicine, a decision we were both regretting with every passing hour. The hours clicked by with the pace of those larger vehicles that transported the Apollo missions to the launch pad…moving inches every half hour or so. “How long can this go on?” was the question on my mind. By now Rhonda was completely out of her mind.

Guys, if you’re not yet a father, let me explain something to you. When you’re wife exhorts you to enter the delivery room with her, refuse. I did. Of course, my wife had enough sense to not care – or even want me in there. She didn’t want me holding a cold wash rag on her forehead at this point. She likely just wanted me out of the room and her life at this point.

So when IT was time. They rushed her back to the delivery room. We were into hour 17 of labor. Hard labor. I went to the waiting room to chew what little was left of my finger nails. I was now working on the cuticles. Next stop, bone!

Hoyt Axton may have sung about working your fingers to the bone, but I was gonna chew mine to the bone!

Early Sunday morning, August 17, 1980 around 6am (I may be off, but that’s the best I can remember given my state of prettification) we were no longer a couple. We were now three. We had a son!

I just thought I was out of the woods until I saw him for the first time. A nurse or somebody strolled by and showed him to me. He was red as a beet, but that wasn’t the surprising thing.

I was the father of a Conehead. A beet red Conehead.

I had no idea a human could survive in such a state, but there he was – my son. The Red Conehead. No, I wasn’t ashamed. I was too astonished to feel anything, but relief that this nightmare was over. Months of tortuous weather including Spring tornado season in Tornado Alley, followed by weeks of “will-this-ever-end” summer heat and now, my child will never be able to play football or hockey or any sport requiring a helmet because he’s a Conehead.

I didn’t know his head would take on a normal shape. Nor did I know how long that would take. Amazing. Both his skull’s ability to morph and my ability to be clueless.

I said it then and I’ve said it since, but it bears repeating. I had never loved my wife more than at that very moment. And I can’t fully explain that. Maybe other dads out there can understand it. I suspect you can.

The pain. The suffering. The sacrifice. The months of travail followed by hours of pain strong enough to make you puke – it all humbled me like nothing ever had. Nothing had even come close.

I was reduced to a small, insignificant puddle of muddy water in the floor.

We named him Ryan.

After a few hours I went home, cleaned up and dressed for Sunday morning worship. At church I’m sure folks congratulated me, but I confess I don’t remember anything about it other than going. I was mentally and emotionally spent. And feeling more helpless with each passing moment. Feeling totally unprepared to begin a journey as a father. Feeling not yet grown up enough myself to make this trek.

But there he was. A son. Born to a 23 year old version of me. And a 23 year old version of my wife.

Here we are 33 years later standing tall as proof that idiots can raise wise children. He’s a middle school assistant principal with street smarts, ambitions, skills I can’t imagine possessing and a family of his own. Thirty three years ago I thought we were all going straight to Remulak.

Instead, we wound up in Dallas/Ft. Worth. All of us.

That was just the beginning of the story, but for now – that’s all you need to know even though there’s so much more to tell.

• Like how bad his temper was (is) when he loses at sports. We like to focus on how competitive he is.
• Like how badly I felt (still do) when I popped him with a rolled up towel during horseplay, but it really hurt him ’cause it worked better than expected.
• Like how sad I was to sit with him on the front entry to our house in Oklahoma as we closed the door and headed to Dallas.
• Like how I love to watch him skate (still). Ice or roller hockey, it doesn’t matter to me.
• Like how we spent years together involved in hockey, including a 4-year stink at UTA.
• Like how amazed Rhonda and I were to get him out of college, successfully…with a degree.
• Like how my heart almost broke when he told me he was leaving to move to Missouri.
• Like how my heart mended when he told me he was moving back home.
• Like how we felt to see him get a Master’s Degree.
• Like how proud we are to see him excel in a career that suits him perfectly.
• Like how it feels to hold his children like I once held him (and his sister).
• Like how it feels to know he’s a phone call, text or 2-mile ride away.
• Like how it feels to worship at the same congregation then, and now.
• Like how proud I am to be his dad.

Happy birthday to my son, Ryan.

I love him very much!

Randy

• You can find Ryan’s blog (but he’s not there much) at RyanCantrell.net
• He’s also on Linkedin.
• Scroll down and watch the video slide show at the bottom of the post. I’m one lucky man!

Ryan-Cantrell-33

The song is “How Lucky” by John Prine. No, I’ve not lit a cigarette, but I have considered the question, “How lucky can one man get?”

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Special Episode – The Only Thing That Matters In Building Your Business

taking-aim
What are you aiming at? Who are you aiming at?

Business is tough all over.

I’m not talking about the economy. I’m talking about the work necessary for business success.

But if you think success is tough, try failure!

Today’s especial episode has one goal – to help you achieve success, or a greater degree of success in your business. It’s about forward focus.

Some people think business success hinges on a great idea. No, it doesn’t.

Some people think business success hinges on being smarter. No, that’s not it either.

Some people think business success depends on having the best systems. Those are nice, but they’re not the most important thing.

Empathy is central to your business success. Empathy with prospects and customers will determine your success in business.

Every successful business is good (and some of them are great) at just one thing, which is actually two things all rolled up into one – customers!

Customer acquisition is all about getting customers
Customer retention is all about keeping customers

Nothing else matters!

Let’s talk about the critical practical realities of business success.

Randy

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Episode 180 – Avoid Embarrassment. Do Nothing!

embarrassment
Avoid embarrassment. Don’t do anything.

I heard a new phrase the other day.

Social Embarrassment

I had never heard that before. I’m supposing it needs capitalization, but I’m not sure.

Lately, I’ve been chasing people to get things done. To take action. Yes, it’s a common problem, but when I stumbled onto the notion that people sometimes don’t take action for fear of “social embarrassment” I just had to sit down inside The Yellow Studio and fire up the Aphex 230’s and the microphones. Okay, they’re always fired up. I never turn them off.

I’m sure there’s a lesson there somewhere.

Mentioned in today’s show:

Dan Moran founded Sound Warehouse
Mark Sanchez, New York Jets, is butt-tackled
Presidential gaffes
A guy left me a not-so-kind review at iTunes, but I wasn’t embarrassed by it
• ABC’s Extreme Weight Loss with Chris Powell
• Alyssa was the 22-year old girl who weighed in at 414 pounds on last night’s show
Mormon missionaries dominate a basketball game
• I love Matchbox cars. Always have.
• I’ll be your free accountability partner. Just email me.

Now, go do something!

Randy

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Episode 179 – Self-Sacrifice: Maybe There Is More To Life Than Chasing Your Passion

despicable-me
Gru knows what he wants.

The Despicable Me franchise is more than imaginative. And cute.

It’s real.

In the original story, Gru epitomizes lots of people. The minions aren’t the only ones he views as  existing only for his purposes. He owns them.

He’s the consummate autocrat.

Despicable?

Hardly. He’s doing what countless people exhort us all to do – fulfill yourself by doing what YOU want. Make your life all about YOU. Find out what YOU want to do. Find out what YOU are best at. Stop doing what YOU don’t want to do. Start doing only the things YOU want to do.

I’ve been a Christian for 45 years now. I’m still learning and admittedly, a long way to go in many respects. However, I can’t get past what the Bible teaches. I can’t buy into the popular notions about happiness, pursuing passion and success.

I confess it’s a mindset. Well, partially. But it’s much more really. It’s a faith thing. It’s a belief thing. It’s a truth thing.

We love to consider anomalies and outliers as average, but they’re not. We want to read stories of people who went from homeless to millionaire in 90 days. You’ve heard people say of their own success, “If I can do it, anybody can do it.” Perhaps that ex-homeless millionaire said it. And we instantly think, “You know, he’s right.”

No, he’s not.

Jason Whitlock wrote a story about Tiger Woods, who came in 6th at the British Open this weekend. Whitlock talks about Tiger’s curse. Bad karma for his past sins. Yet, there’s really nothing to prove that such things exist. Bad behavior has consequences. Bad behavior is often found out. See Aaron Hernandez, Bernie Madoff and scores of other people who behave badly.

But this isn’t about scoundrels. It’s about us. Ordinary people chasing dreams. Average people struggling to rise above average.

Also mentioned in today’s show:

Outliers by Malcolm Gladwell
• Jeffrey Gitomer – “give value first”
• Free: The Future of a Radical Price by Chris Anderson
James Dalman – friend, web design coach, consultant, stud designer & more
Douglas T. Hawkins – a financial planner and attorney friend (I now voice his blog)
• This is the blog post on Doug’s site that I refer to, Wealthy Is As Wealthy Feels
Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg (COO of Facebook)
• NBC TV show, The Voice
• The other day I made this post on Facebook (my personal page). I would appreciate your “liking” my BulaNetwork page.

FB-Easton
Easton Cantrell, my grandson, is about 6 months old.

Thank you for listening!

Randy

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Episode 178 – How I’m Preparing To Launch A New Podcast, ChasingDFWCool (Part 2)

chasing dfw cool
I’m not just going to chase DFW cool. I’m gonna catch it, too.

I probably should have sub-titled these episodes, “How You Can Launch Your Own Podcast…Or Anything Else!”

Did you miss Part 1? Click here. It’s much shorter than this one. The next episode will absolutely, positively be shorter! I had a lot of ground to cover in today’s show, but I didn’t want to drag this out into a third part. But no matter, it’s a podcast…that means you can listen to it in chunks suitable to your schedule.

I decided to record today’s entire episode on video, too. I’ll upload that to YouTube very soon. It’s part of my current fascination with YouTube. 😉

Let’s dive into the actual preparation stuff now. Part 1 dealt with the stuff that prompted the idea and other “soft” stuff. Now we’re going to discuss the actual things that must be done to successfully launch a podcast.

Here’s a list:

• The subject of the show
• The name of the show
• The domain for the show
• The format of the show
• The technology required to produce the show
• How to get podcast cover art
• How to do podcast show notes
• How to find guests
• How to line up guests
• How to interview guests
• When to release shows (including frequency)
• Submission to Apple iTunes and other podcast directories
• How to market the podcast
• Sustaining the effort

There’s a lot to it. But it doesn’t have to be overwhelming. And there are plenty of podcasting experts who have lots of great advice. Free.

Podcast Coaches And Experts

Cliff Ravenscraft aka Podcast Answerman has a series of 8 video tutorials that are completely free. You don’t even have to opt in with your email address. Additionally, Cliff has hundreds of podcast episodes and accompanying show notes filled with useful information to help people launch a podcast, or improve an existing podcast.

In addition, Cliff offers a comprehensive in-depth training course called Podcasting From A To Z. It’s an intensive 4-week course designed to take people from no podcast to launching their podcast. This is group coaching that usually consists of 30 people or so. Just yesterday he posted this video which can give you a glimpse of the kind of help he can offer you.

The crown jewel of Cliff’s enterprise is Podcast Mastermind. That group is intended for people who approach podcasting with a more professional approach. It is a paid membership requiring a minimum commitment of 1 year.

As you can see, Cliff has a wide variety of resources. You’re bound to find something useful.

Dave Jackson runs the School of Podcasting. He does some podcasting coaching, consulting and has a membership area, too. His podcasts and show notes offer lots of free information worth checking out.

Daniel J. Lewis‘ site is The Audacity to Podcast. Like Cliff and Dave, Daniel also does podcast coaching and consulting. He also offers podcast cover art design work.

Ray Ortega is a podcast producer. That’s his day job, but it’s also his passion pursuit. He operates a site, The Podcaster’s Studio.

There are others, but that gives you a great idea of the talent out there ready to teach you a thing or two about podcasting. Each of them have their own style and focus. You’re bound to find a connection with one or more of them. Check them out. Listen to 3 or more episodes of each one and that should give you a better idea of how they approach their work.

Also mentioned in today’s show:

Entrepreneur On Fire with John Lee Dumas
Mixergy with Andrew Warner
Jian Ghomeshi with Studio Q
Fiverr.com
Audacity recording software
Audio Technica ATR2100 hi-quality, low cost microphone
• iVideoHero is an online course that teaches you how to create great videos using your Apple iPhone. The iPhone can record shockingly good audio, too.
Music Radio Creative with Mike and Izabela Russell, one of my favorite podcasts – just needs to be longer and more Izabela 😉

I hope this inspires you to give podcasting a go. Don’t be bashful. Jump right in and figure it out along with the rest of us.

Randy

 

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Episode 177 – How I’m Preparing To Launch A New Podcast, ChasingDFWCool (Part 1)

dallas_skyline
Chasing DFW Cool will tell stories of cool people doing cool work

Quite some time ago I had an idea to start a new podcast, an interview-based show. The idea was mostly born of loneliness. Business loneliness.

Isolation is common among solopreneurs. Since 2008 I’ve been on my own solopreneur journey. About a year into it, the isolation hit me fairly hard, but it was profitable because from that sensation was born this idea.

I was listening when Cliff “PodcastAnswerman” Ravenscraft launched his cleverly branded podcast in 2006. I was a fan of podcasts because mostly I was an audiophile and I loved electronic gear. I had built my own little studio (since named The Yellow Studio because the walls are mustard yellow), but podcasting wasn’t the initial objective. I’m a Christian and I was doing some web work and other things that were church-related. Posting sermons online, doing some audio editing and interviewing folks…those were the real objectives. It just so happened that the stuff I used in The Yellow Studio were the very things that made for a professional sounding podcast. Mixers, microphones, vocal strips, a telephone hybrid and a broadcast workflow were ideally suited for this relatively new thing, podcasting.

I faithfully listened to Cliff’s show because he was geeky and I shared his passion for the art of podcasting. I also listened to other guys who were more into the professional audio gear. They were more in my wheelhouse early on because I had spent my entire adult life in the electronics business. I was also a longtime audiophile (stereophile, really). The voiceover community had always fascinated me and many of them had killer home studios. Guys like Mark Jensen over at New Media Gear did product review type shows. In those days, gear envy drove a lot of us. It still does, but some of us have learned to temper our enthusiasm for the tools.

Driven by the desire to simply “pass it on” I launched a podcast at Leaning Toward Wisdom. You won’t find any of the back episodes now. I rebooted the entire site just recently and there is only one episode there now. But that was where I posted my first podcasts. Shortly after that I launched at Bula Network, my home base. Given that the company name was Bula Network, LLC it just made sense. At no time was there any motive or plan to create a business of either podcast. I was simply an experienced guy sharing ideas, thoughts and opinions – primarily aimed at my now grown kids. Honestly, it was about legacy of knowledge and wisdom. It was my little way of being virtual for those I love the most, my family.

I had no designs on anybody listening and I didn’t really care. I knew that one day, my family would want to listen. Honestly, I don’t think any of my family has listened to a single episode. If they have, they’ve not said so. And that’s fine. I’m used to talking to myself anyway. 😉

Well, back to the Chasing DFW Cool story.

I’m not an inexperienced guy with audio, or podcasting. As we say here in Texas, “This ain’t my first rodeo.”

But, this is the first time I’ve launched an interview-based show and it’s the first time I’ve launched a show with so much as a sniff of a business idea behind it. No, it didn’t start out that way, but I admit I’ve given some thought as to how I might be able to at least have it pay for itself. I’m not looking to create some money making machine. I’m just thinking of how I might earn a few thousand bucks a year to have the thing pay for its own way. And if it doesn’t, then that’s okay, too.

The-Craft-Of-InterviewingInterviews

Back in the 70’s when I went to journalism school we had many classes that focused on interviewing. Other than tedious research, interviews are how journalists gather stories. It’s all that who, what, when, where, why and how stuff you learn in Journalism 101.

One of the first books we were required to read was a book entitled, “The Craft Of Interviewing” by John Brady. Brady was then the editor of Writer’s Digest. The book was published in 1976. I’ve still got my original copy (pictured there to the left).

A few years later, in 1979, a book came out by Barbara Walters, who was just making a real name for herself and breaking that glass ceiling for women in broadcast journalism. It was entitled, “How to Talk with Practically Anybody about Practically Anything.”

I’ve read scads of books about interviewing people. Of course, just because you’ve read books doesn’t mean you know how to do something. Thankfully, I’m so old and experienced (and have spent so many years in face-to-face selling), that I’m pretty comfortable talking to just about anybody. Even so, interviews are more than conversations. They’re prepared conversations with a purpose. Emphasis on “prepared” and “purpose.”

I knew I wanted to interview people because I wanted to make connections. Not with some ulterior motive in play…just because I wanted to hear the stories of what other people were doing.

Cool

Some words transcend the times. Others, not so much.

“Dig” is one that didn’t transcend the times. It sound corny today when I hear people use it. Come to think of it, when it was popular it sounded corny, too. To me, at least.
“You dig?” Reminds me of a bad episode of Mod Squad. I did love Linc though. His favorite word was “solid.”

The word “cool” has survived a long time. Not a day passes that I don’t hear somebody use it, usually after somebody tells them about something good. “Really? Cool.”

What is cool? It’s whatever you think is awesome, unusual, extraordinary or interesting. At least that’s how I’m using it for this new podcast.

I’m going to ferret out the people in the Dallas/Ft. Worth area who are cool people doing cool things. Okay, maybe they won’t all be cool, but their work will be. We usually find people interesting if they’re doing interesting things. Funny how performance and action determine those things, right? There’s a lesson there for all of us I suspect.

DFW

I live in Dallas/Ft. Worth, Texas. Remember, isolation was the impetus for this idea. One day I realized, “Hey, moron. You live in one of the biggest, most vibrant cities in the country. Why don’t you get out more?” Yes, I call my names when I talk to myself. It makes me less anxious when I call other people names.

So the purpose (see above) was to tell cool stories of people doing cool things right here in the metroplex. One side benefit would be for me to get out more and connect more. But a big part of it was for me to focus on people who only had one thing in common. They live and work here in DFW.

There Is Life Beyond What You Know

Sometimes we all need a whack up side the head. Or, a kick in the pants. This is sure to do it for you.

Not long ago I stumbled onto a vlog (video blog) by a young guy in North Carolina, Ty Moss. He has over 80,000 YouTube subscribers. That prompted me to dig just a little to see which YouTubers had the most subscriptions and to see what kind of content they were producing. Some of them I was already familiar with, but most were completely foreign to me. Stick with me here.

One of the few I knew about was Blimy Cow. They have over 186,000 YouTube subscribers. In fact, they just launched their audio only podcast over at Apple iTunes and rocketed to a top position with dozens of reviews. All with a single podcast episode.

ShayCarl has just over 1 million subscribers…well, to his main channel. The ShayTards channel has about 1.3 million. The ShayLoss channel has a bit over 300,000. He’s got quite the franchise going. I admit it, I’ve watched it more than a few times.

sWooZie has over 1.25 million YouTube subscribers. Extremely high production elements. Very entertaining, too.

DailyGrace has more than 1.5 million subscribers.

Toby Turner has almost 1.6 million YouTube subscribers. DanIsNotOnFire has almost 1.9 million. CharlieIsSoCoolLike has almost 2.1 million.

You think these are the top ones? Nope. Let’s stop playing around with chump sized audiences though, shall we?

Nigahiga has about 9.2 million subscribers. RayWilliamJohnson has almost 9.6 million. JennaMarbles has about 9.8 million.

Smosh has 11.1 million. They’re the current #1. They’re adding almost 120,000 new subscribers every week. The most current rankings, according to VidStatsX, can be found here.

To give you some perspective, WheezyWaiter (one of my favorites) has yet to break the half million mark. He’s currently at about 467,000.

But let me give you a bit more perspective.

Lockergnome guru, Chris Pirillo has about 294,000. Perhaps one of your all-time favorites, Pat Flynn has just over 20,000 while social media rockstar Chris Brogan has slightly over 3,000.

Are you learning anything yet? Yeah, me too!

The point isn’t whether these people are worthy of their audience or not. The fact is, these are the audiences they’ve got. At least on YouTube, which is still the number 2 search engine on the planet behind Google.

Here’s the point. There is a much bigger world than the one you occupy daily. Those folks you follow on Twitter. The ones whose blogs you read and who have podcasts you listen to…they’re not the only people on the planet drawing a crowd. Fact is, they’re not likely even in the top tier of people attracting attention and building an audience.

Lady Gaga is 27. According to Forbes she’s earned $80 million through June. Not a bad first half. She’s got 38 million Twitter followers and 58 million Facebook fans. Boy, am I feeling microscopic these days!

I just mention those numbers to give you some perspective on how vast the world is and how vast the popularity is of people that you may care nothing about. It’s likely that the people who influence you the most are rockstars in a very small pond. It’s also likely that the pond in which they swim is very large to you.

In part 2 I’ll dive more deeply in the actual process I’m using to get ChasingDFWCool launched. I hope you’ll “tune in.”

Randy

 

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