Podcast

Episode 144 – Making Customers Happy, Keeping Customers Happy

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The Cloud of Happiness

This is the Cloud of Happiness. You may not have seen him in awhile, but he’s out there. Somewhere.

You want him in your life. Your customers want him in their lives, too.

How do you really feel about your customers? How do you really feel about your business?

Expectations

So much of our business life is centered around managing the expectations, both our own and our customers. We often end up unhappy in our business because we’re not getting the results we expect. We’re disappointed. We’re afraid. We’re frustrated.

Sometimes our customers end up unhappy, too. They’re not getting what they thought they’d get. They’re disappointed. They’re afraid. They’re frustrated.

What are you gonna do about it? Anything?

It’s time to better manage the expectations – your own and those of your customers!

Thank YOU for listening.

P.S. Do me a big favor…click here and go over to iTunes (I know it’s not the easiest thing in the world to do)…and leave me a 5-star review. It’ll help us get the word out to more people.

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Episode 143 – Tons Of Pain Without A Chance Of Gain

When I began to hit the gym – regularly – about 7 years ago, I heard and read the phrase alot, “No pain, no gain.” An even better phrase was, “Pain is the weakness leaving your body.”

We want to lose weight. And we want it to be easy. And fast.

We want to launch a business. And we want it to be easy. And fast.

Easy and fast.

It’s how we want our food, entertainment, education and whatever else we’re clamoring after.

Just because somebody somewhere experienced success easy and fast doesn’t mean it’s a model we can replicate. We love outlier stories though. They’re fascinating. They fuel our imaginations where we’re at the center of that story.

Lotteries employ that story in their marketing. Plop down a few bucks for a chance (slim and none) to win millions! Your life could change tonight, when you watch the local news and they announce those winning numbers. It could be YOU. It’s got to be somebody…why not you?

Because statistically it’s highly improbable.

Start a business. As long as you’re passionate about it, you can make it. Others do. Others have. Why not you?

Because statistically it’s highly improbable.

Today’s show is only a cautionary story, not one designed to get you to never take a chance. I just want to encourage you to take some smarter chances. Be wise. Avoid foolish failure. The world needs you to succeed.

I’m irked at those who prey on people who lack knowledge. That’s why I hit record today.

I love this saying, mostly because it’s so true:

“Everything is hard until it’s easy.”

Thank you for listening,

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Episode 142 – The Power Of Dread (And A Yellow Fly Swatter)

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Dread.

It strikes us when we look at our phone to see a person who whips us.

It hits when an email arrives with the subject line, “Past Due.”

Dread can be major, life changing stuff. It can be a very minor daily beating we seem destined to endure.

That’s the power of dread? No. Well, it is a power, but it’s not the power I’m talking about.

I think dread can serve us. It can help us. It can make us better.

Listen to the show and I’ll explain the power of a yellow fly swatter!

We have to do some hard work to let dread work for us. It won’t just happen automatically.

It won’t be easy. But it will be very worthwhile. I promise!

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Special Episode – The Curse Of Comparison (When Good Enough Isn’t Good Enough)

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Make it good enough is the call to action of the Lean Startup Movement.

It’s a wise call to action for content creation, software development and other acts of production. It can even be wise for creative folks.

Business owners can often fall prey to the curse of “good enough.” They may find that they’ve been able to sustain their business year after year. They’ve developed some processes and systems that enable them to keep their doors open. Day after day their businesses perform good enough to keep the doors open. But maybe not much else.

Good enough is killing many small businesses, preventing them from finding enough momentum to carry them to levels of success they’ve never experienced. The habit of good enough doesn’t need to be your albatross.

It’s time to kick the past to the curb and stop being just good enough. It’s time to find new heights because most business owners are fully capable of doing better. Some just need to know how.

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Special Episode – How To Solve Business Problems When The Clock Is Ticking?

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Marketing should NOT be your number one business activity. Listen to today’s show and I’ll tell you why.

Your business has problems. Some are more serious than others. Some can put your entire operation at risk. Others are just a hassle, but not life threatening.

Within the last 48 hours I’ve been involved in a few serious conversations where focus was lacking because the problems seemed so daunting. Not life threatening, but it made me think of all the small business owners who do face life and death. Every day.

It prompted today’s special episode. I hope it provides some inspiration and direction for you.

When the clock is ticking…we’ve got to do something. The something that we choose is critical to our success. Choose wisely. Act quickly. Focus on the things that matter most.

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Episode 141 – Michael Jordan Was A Great NBA Player, But He Failed In Minor League Baseball

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Look over at that cartoon by the great Jerry Van Amerongen. That’s me starting at that road kill squirrel.

Well, that was me, back around the beginning of 2009 (probably much sooner, actually). I had been in the same industry, doing the same kind of work for going on 37 years. Professionally, I was as dissatisfied as I had ever been, but I was still energetic and ambition. In a few months I would turn 52.

It was time for an encore career.

It was time for what Marc Freeman, the founder of Encore.org calls “the big shift.”

I’d been pondering such things for a long time. I can’t be sure for how long.

By the time Spring rolled around in 2009 it was time.

For the BIG SHIFT.

With one successful career behind me it was daunting to chase success in a new one. It was especially difficult because the new one was undefined. Oh, I had some ideas. And I tried some things. But nothing worked.

Age, maturity and experience have benefits, but they also have a downside.

On one hand I was grounded and stable. I wasn’t one paycheck away from homeless. I was debt free, but I was far from financial independence. That is, I couldn’t just sit back and enjoy my money – because statically, I knew my wife and I would outlive our money. Besides, I wasn’t ready to sit back and enjoy leisure. I don’t think I’ll ever be ready for that. It’s not how I’m wired.

On the other hand, age makes adjusting difficult. And I’m prone to change. Given to embrace it. But there is something to the realization that you have more past than future. That restricts your choices. Practically speaking, older folks tend to approach life in a more reasonable, perhaps less ambitious fashion. Not me.

For me the downside of age, experience and maturity was how I defined myself professionally. When you’ve spent the better part of 4 decades doing something (the same thing) and being something – you tend to feel defined by it. Deep down you realize that your “job” isn’t who you are, but it sure feels that way.

The identity decompression took much longer than I planned. It lasted from the Spring of 2009 through the end of 2011. That’s right. Two and a half years passed with me trying to figure things out. Along the way I was podcasting, but I was working…doing work I really didn’t want to do. Feeling as though I had jumped out of the frying pan into the fire.

2011 ended and more shifting happened.

And now, I have more clarity. I’m sure things will continue to morph, but as the Encore.org tagline says, “Encore careers combine purpose, passion and a paycheck.”

I have starred at the road kill and pondered the very thing Bob is wondering. I’ve been driven by the practical realities of the paycheck. Yes, I’ve sold out my fair share and done things that didn’t fulfill me because the money attached was high enough.

Today, more than ever before in my life, I understand how Michael Jordan felt riding on a minor league bus failing at a new game. Just because you made it in one career doesn’t mean you’ll make it another. It can be very tough work to figure out what you’ll do for an encore.

Life is a story. It’s being written daily by our choices and actions. But first, it starts in our head – wondering whether we shouldn’t do more with our remaining days. Some of us have fewer remaining days than others. We have to get busy.

Thank you for listening. I’ll do better by you in the future!

 

P.S. Maybe it’s fitting that today’s show lacks production elements due to one of the PreSonus FireStudio Project firewire interfaces failing. Lord willing, I’ll send it off, have it repaired and all will be back to normal Inside The Yellow Studio. Well, as normal as things ever are around here.

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