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“She Never Told Me, ‘No!’ That’s Probably Why I’m So Rotten.”

You’ve seen it. Plenty.

Some unruly child about 3 feet tall, all of 45 pounds wielding enough power to be the envy of any Communist dictator. And a parent softly pleading with this little tyrant to behave, act nice and stop yelling.

Power corrupts. Three and four year olds don’t have an extraordinary capacity for wisdom though. Drunk with power he grows increasingly confident in his ability to twist mom and dad into Harry Houdini contortions as they try to bend to his will.

Permit me to introduce you to Melvin Williams, the subject of the HBO series, “The Wire.” Melvin ran the heroin trade in Baltimore for decades. No, Melvin doesn’t take drugs. He doesn’t even drink. He just wanted to make money – as much as he possibly could.

Melvin is an old school hoodlum who refused to rat out anybody…so he’s done his share of prison time. Twice. Refusing to testify against anybody. A life of crime, sacrificing too much time behind bars.

He loved his mom, but in a Biography Channel episode about his life, he made this comment about his mom.

Parenting is a lost art in many homes. Sadly, Melvin’s home didn’t do him any favors. Sure, his mom may have been a good woman, but to be a good parent demands a willingness and ability to say, “No!” And to enforce it.

Snipe Hunting: Fixing Sales Problems That Don’t Exist

Sure there are legitimate sales problems that need to be fixed, but more often than not I’m finding sales managers (and salespeople) determined to fix problems that don’t exist.

As we wind down another month, sales teams all over the world are in a mad dash to figure out how they can close more deals. Many of them will use one tactic in an effort to do that. It’s a crutch, but many salespeople are fully convinced it’s THE problem that needs to be solved.

Thanks for watching!

A Curable Blemish: Fix Those Small Problems Before They Fester

Warren Hellman, a San Franciso-based investment banker, passed away on December 18th, 2011. While reading about him recently I saw a quote published in the San Francisco Chronicle in 2005: “The companies we buy, for the most part, are large, profitable enterprises, though they may have a curable blemish.”

Does your enterprise – large or small – have a curable blemish? Maybe even more than one?

I Don’t Mind The Bait, But I Hate The Switch (Sometimes)

I began selling hi-fi gear when I was a teenager in high school. The world was very different in the early 70’s. The Viet Nam war was winding down. Watergate was just around the corner. President Nixon wasn’t the only guy telling lies. Unethical marketers were spectacularly skilled at it.

I chuckle when I hear people talk about “way back in 2004.” 2004 seems like yesterday to an old dog like me.

Bait and switch was a big legal deal in the days of my youth. Maybe it still is, but I just sort of expect it anymore. I could be jaded after all these years. Ya think? 😀

Some retailers regularly practiced unethical marketing. Bait and switch. Fictional “regular” pricing. Fictional “sale” pricing. Advertising low end products they didn’t have in stock. But we’re way past all that now, right? Not on your life. Deception is alive and well – a craft destined to never die!

The Internet is a breeding ground bigger than any before for it. Daily we’re baited with headlines, sales copy, video titles, podcast titles, Tweets and so much more.

Today’s currency practically demands it because every content producer needs attention in order to continue creating content. What’s the point in blogging if nobody reads your blog? Ditto for videos or podcasts. People claim content is King, but it’s a lie. Attention is the King. Content might be the Queen. But sometimes the content is the Jester. And the joke is on us!

Watch today’s show and listen for the number one fear consumers have. As a blog reader, YouTube watcher, podcast listener or general Internet user – I guarantee you’ll be able to relate!

 

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